To set up an ICT blog on Blogger, one must log into their Wildern email, click on Blogger in the toolbar, and create a new limited profile blog. They then give the blog a title of "9p1 YOURNAME ICT Blog" and web address of "9p1YOURNAME.blogspot.com" before customizing it with a template and gadgets to personalize their blog. The purpose of the blog is to understand what blogs are and their benefits.