2. • logo design & branding yourself: as an artist your skills and ideas
have commercial value (meaning you can make a living creating art)
• do you have to be a corporation, company or commercial artist to be
successful? what if you are not going into art as a career?
• is branding a way of selling out? does the corporate identity define
who you are as a person?
developing yourself as a professional
what is a corporate identity?
3. why is this important?
• creating a corporate identity does two things for you:
1. it instantly creates recognition and communicates professionalism
2. it protects you and your personal belongings/personal life
• what if I am not a professional artist?
1. you don’t have to be – a corporate identity is useful in any
business venture or for starting your own company
2. it is a great way to network and generate business contacts
developing yourself as a professional
4. what is branding?
• corporate identity involves a company’s logo & design strategy only
• corporate branding includes: mission statement, all products and
services, the people (person) involved, and the structure of your
company (what you do, how you do it, why you do it, etc.)
• the most important thing a brand does for a company is help it focus
its efforts in finding a market niche – what is your angle? your
gimmick? what makes you stand out amongst competition?
developing yourself as a professional
5. what is included in the
corporate identity package?
the information
• the company name
• the company logo
• slogan, tagline or catchphrase
• the individual’s name
• contact information
developing yourself as a professional
the materials
• business cards
• letterhead & envelops
• brochures, pamphlets or flyers
• tearsheet (for artist’s)
• price-guide & services offered
• website, e-store, email etc.
6. creating your personal
corporate identity package
the specifications of your project:
• develop a company idea
• develop a mission statement
• develop a company name & slogan
• create a logo (graphic symbol) to represent this
• use this information on products (business cards, letterhead, flyers)
developing yourself as a professional
