By Yii

1. Animation Design Proposal
Yi Song https://yiiiii.myblog.arts.ac.uk/
Diana Yue Song https://dianasongyear2.myblog.arts.ac.uk/
PROSTATE CANCER

2. Outline
• CONCEPT
• ABSTRACTFROM THE AUDIO
• ANIMATIONDESIGN

3. CONCEPT
Brief
early diagnosis
fear
symptoms
hereditary
encourage​
black community​
myth​
taboo
self-care​​
expression
emotionalsupport
comfort​​
test​​​s
awareness​​​
support
risk population
Some ideas /potential themes in the data which could
be individually addressedin separate films:
• Importance of prostate cancer awareness
• Early diagnosis leads to better outcomes
• Impact of family history and accessing prevention advice and
treatments
• Cancer affects the black community
• Talking about cancer in the Black community
• Sharing positive stories of cancer survival
• Self-care – importance of looking after your health
• Fear of and myths about cancer

4. Audio Analysis
CONCEPT

5. Key Point
CONCEPT
KNOW IT
FACE IT
CONFRONT IT
Risk Factors,
Take It Seriously, Talk More about It
Get A Test, Earlier Diagnosis
Mind Map on Miro: https://miro.com/app/board/uXjVPPqYrfo=/

6. ABSTRACT FROM THE AUDIO
Cancer is one of those taboo subjects that our people don't look to talk about.
Prostate cancer is not a death sentence.
Is something you have to take seriously, it's something you have to take responsibility for and
manage.
There's been a lot of theories about, why is it high in black men.
We don't know. But one thing we do know, it is hereditary.
There are many treatments and options available to patients, and the earlier the diagnosis, the better
chance you have of making a recovery.
Very, very few people die from it these days, only those who've neglected it to the end.
But if you go, even when it's in the advanced stage, you can still do something about it.
So there's no reason to hang on and wait. Get the test, and then you can sleep at night.
speak more about it
earlier diagnosis
encourage. face it
don't wait, have a test
emotional support

7. ANIMATION DESIGN
• Target Audience
• Research
• Mood Board
• Colour
• Style
• Storyboard 1
• Storyboard 2

8. Target Audience
• Middle-aged crowd
• Young people
• Black people

9. https://padlet.com/dsong01202011/twyxb6bxpve5xqmc
Research
https://prostatecanceruk.org/ www.nhs.uk/prostate-cancer
polyesterstudio.com Nexus Studios - Boobs www.iamag.co/feeling-nuts/

10. https://artslondon.padlet.org/ysong0320201/zjd334zdfzmdfxe2
Mood Board / Research

11. https://artslondon.padlet.org/ysong0320201/zjd334zdfzmdfxe2

12. https://artslondon.padlet.org/ysong0320201/zjd334zdfzmdfxe2

13. https://artslondon.padlet.org/ysong0320201/t21vxd52l8kr38e1

14. Colour

15. Style
Back on Tour - MOWE Studio
Electric Charm - Yukai Du
Beautiful Data - Kat Bielobrova
Very Crazy Works - Mixcode
Word Club Illustrations - Matheus
Costa
What Is Figma - Enle Li
• 2D
• Frame by Frame
• After Effects
• Motion Graphic
• Abstract
• Vivid
• Visual Impact

16. Storyboard 1

17. https://youtu.be/8hPvv60BOG8

18. Storyboard 2

19. https://youtu.be/OeQqg6vSniY https://youtu.be/60Mw3VlNd0o