Our presentation about the briefing

1. Monkey Media Cees Jan Stam Arjen Oenema Lynn Slooten

2. Theme East meets West Bringing people together Theme – Target group – Communication goal – Identity – Media combination – Proposition - Scoping

3. Target group People who live in the Spoorzone They are now seperated from each other Theme – Target group – Communication goal – Identity – Media combination – Proposition - Scoping

4. Communication Goal Bring people from both sides of the Spoorzone together Let the new situation unite in stead of seperate Theme – Target group – Communication goal – Identity – Media combination – Proposition - Scoping

5. Identity Same feeling as Douwe Egberts No difference in people drinking coffee Theme – Target group – Communication goal – Identity – Media combination – Proposition - Scoping

6. Media Combination Use excisting event like “lichtjesavond” Use light to bring message Theme – Target group – Communication goal – Identity – Media combination – Proposition - Scoping

7. Proposition Create a feeling of coherency Know your neighbours Theme – Target group – Communication goal – Identity – Media combination – Proposition - Scoping

8. Scoping Short term project with the potential for long term use/excistance Theme – Target group – Communication goal – Identity – Media combination – Proposition - Scoping

9. Thank you! Thank you for your attention! If you have any questions, Please ask them now! Theme – Target group – Communication goal – Identity – Media combination – Proposition - Scoping