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COCO
FRESHAsia Brewery
Target Audience
Men and Women (16-35 yrs old)
A B C
Active Lifestyle
Objective
•To build awareness
•Induce trial
PUREST
• No process of
pasteurization
• Natural ingredients
NUTRITIOUS
•Cytokinins – (anti aging)
• contains bio active enzymes
• Improves heart health
• 5x more potassium
• Lose weight
e
FREE SAMPLES
MALLS
ACTIVITIES
SCHOOLS
PARKS
GYMS
•Coco fresh
stands
(Registration
for duathlon)
•Free taste of
coco fresh
PAGES
Trivias
Ex. Coconut water is a
universal donor. It’s identical
to human blood plasma.
Quote of the day
Ex. Every accomplishment
starts with the decision to try.
Tips
(Coco coffee smoothies)
Ingredients: ½ brewed coffee, 2
tablespoon of powdered cocoa mix, ½
cup of coco fresh and ice. Put all in
blender and serve right away.
Main Event:
DUATHLON
is an athletic event that consists of a running
leg, followed by a cycling leg and then another
running leg.
AGE BRACKET
Male and Female
•16-30 YRS OLD
•31-44 YRS OLD
•45- ABOVE
Raceday Schedule
• 4:30 am Opening of transition area
•5:00 Body Marking
•6:00 Gun Start
VENU
E
Bonifacio Global City, Taguig
Online Registration
(www.cocofresh_ph.com)
AMBASSADOR
•Filipino -Italian actor, model,host racer
and singer and triathlete.
2 place Age Group Xterra lite Cebu March 18, 2012
Finisher K-Swiss ITU Subit, Subic May, 06, 2012
Finisher 70.3 Ironman Kona, Hawaii June 02, 2012
1 place overall Tabuelan 111 lite June 17, 2012
6 place Age Group 70.3 Ironman Cebu Aug 5, 2012
3 place overall Xterra Putik Pare November 18, 2012
AWARDS (Triathlon)
MATTEO GUIDICELLI
Twitter
•712.3K followers
•10.1K tweets
Instagram
Month of June
Sun Mon Tues Wed Thurs Fri Sat
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
• Sampling,tour
(1st week)
• June 9 ,2013
DUATHLON
(2nd week)
• Launching of
the product
(3rd week)
• Updates and
improvement
(4th week)30
THANK YOU!

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coco fresh

  • 2. Target Audience Men and Women (16-35 yrs old) A B C Active Lifestyle Objective •To build awareness •Induce trial
  • 3.
  • 4. PUREST • No process of pasteurization • Natural ingredients
  • 5. NUTRITIOUS •Cytokinins – (anti aging) • contains bio active enzymes • Improves heart health • 5x more potassium • Lose weight
  • 6. e
  • 8. PAGES Trivias Ex. Coconut water is a universal donor. It’s identical to human blood plasma. Quote of the day Ex. Every accomplishment starts with the decision to try. Tips (Coco coffee smoothies) Ingredients: ½ brewed coffee, 2 tablespoon of powdered cocoa mix, ½ cup of coco fresh and ice. Put all in blender and serve right away.
  • 9. Main Event: DUATHLON is an athletic event that consists of a running leg, followed by a cycling leg and then another running leg.
  • 10. AGE BRACKET Male and Female •16-30 YRS OLD •31-44 YRS OLD •45- ABOVE Raceday Schedule • 4:30 am Opening of transition area •5:00 Body Marking •6:00 Gun Start VENU E Bonifacio Global City, Taguig Online Registration (www.cocofresh_ph.com)
  • 11.
  • 12. AMBASSADOR •Filipino -Italian actor, model,host racer and singer and triathlete. 2 place Age Group Xterra lite Cebu March 18, 2012 Finisher K-Swiss ITU Subit, Subic May, 06, 2012 Finisher 70.3 Ironman Kona, Hawaii June 02, 2012 1 place overall Tabuelan 111 lite June 17, 2012 6 place Age Group 70.3 Ironman Cebu Aug 5, 2012 3 place overall Xterra Putik Pare November 18, 2012 AWARDS (Triathlon) MATTEO GUIDICELLI
  • 14. Month of June Sun Mon Tues Wed Thurs Fri Sat 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 • Sampling,tour (1st week) • June 9 ,2013 DUATHLON (2nd week) • Launching of the product (3rd week) • Updates and improvement (4th week)30