1. This will be the selection of colours that I will use for the colour scheme as the darker shades
give off a feeling of seriousness, whereas the lighter shades give off a sense of possible elegance
and/or fun. The colour may also give off a grimy feeling towards potential readers, which may
attract the younger male members of the audience, but may repel the more sophisticated of my
target market. The issue of repelling the most sophisticated of my audience could possibly be
avoided by using the correct shade of my chosen colour, however.