3. PRIMARY GRAPHICS
The title is the first thing
its not similar to anything else. that we see on the poster
as it is highlighted more
than anything else, another
reason it use‟s a different
colour so it stands out
more. It doesn‟t use a primary colour although in the poster
itself where the slogan is written it uses a primary colour.
There is also a black, yellow and grew theme going on in the
poster itself, really brings out its genre as it‟s a comedy.

4. SECONDARY GRAPHICS
• There is a mid-shot of the main characters, which shows all of them
doing their own stance. The actual main character is put write at the
front and is shown closer rather than the others. The group are
shown at front of a licker store, the colour is light grey. Bow-wow is
also wearing a light grey t-shirt with a slogan on it saying “I did not
win the lottery”, this gives the audience a big clue that this has
something to do with wining the lottery. Bow-wow also shows a
cheeky grin, which might indicate the t-shirt is lying. This shows a bit
of humour.
• The other group members are split into happy family and close
friends and the other‟s of friends that are just after the money. The
people on his right excluding his best mate, all seem to have an evil
look going on. Plus they are well dressed indicating that they are
more reliable on money ( a sign of greediness).

5. TITLES & TYPOGRAPHY
The character „s on the poster have all their legit names in yellow and it really stands out.
This isn‟t really common on film posters as their names would be on the bottom. But in
this case the editor wanted to show the famous names, as that is one way of bringing
customers to watch the film.
The title of the film is made big and bold and stands out more than any other text type, this
shows the customer/audience the name of the film. Just beneath that there is a
slogan that says "Winning is just the beginning, surviving is another story” really gives
the audience a leak of the story in the film. Very smart way into dragging an audience
to watch it.
Right at the bottom like every film poster is the name of the produce director etc.. Its is very
slim and makes the poster look very professional, yet a negative thing about this
poster is that it don‟t show the name of the producer or director bigger or bolder
anywhere else on the poster. Because another way of getting customers to watch this
film is that they use famous producers or directors names like Chris Rock as some
people would watch a film because of the director or the producer.