Contact us for more information on local directories, citations, and more. info@digitalmarketingproz.com Local Citations and How They Impact Your Online Visibility Usually once you hear that you've got received a “citation” it's a bad thing, in the online marketing world, the exact opposite is true. If you own an enterprise and you have got word of or learned about citations, you could have been puzzled by what exactly what they intend. In simple terms, a citation in the Google world identifies any time your enterprise information is found on a website. These include listings on local directories, for instance Google Local, Yahoo Local, Bing Local, Yelp.com, and SuperPages.com. Why are citations good?. Any online exposure for your business will bring focus to your products and services, that you can obviously take advantage of. Online exposure highlights your business to potential customers,clients that could have previously overlooked you; and citations play a crucial role in helping you interact with these potential customers. In addition, citations are critical for SEO today. Google along with other search engines use citations to rank your business. The more citations you have, the higher your website is listed in the Google search results. So what's the key to receiving targeted citations for the business? While there are numerous of ways to do this, all of it boils down to building even more of a presence online. At the bare minimum, your citations should mention your organization’s formal name, your street address, and also your local telephone number (also known as NAP for “Name, Address, Phone Number”) Include as much information that you can and make sure all of your citations are consistently aligned and include the exact same information. Else, this can actually hurt your capability to gain any advantage from them.