1. YMCA of Sydney
PO Box 1433 PARRAMATTA NSW 2124
Telephone (02) 9687 6233 Facsimile (02) 9687 6244
www.sydney.ymca.org
4th
May 2012
Re: Mitchel Brown
TO WHOM IT MAY CONCERN
It is with pleasure that I introduce the bearer of this reference, Mr Mitchel Brown.
Mitch has been an employee with YMCA of Sydney since May 2010. Initially employed in a
casual capacity as Customer Service Office, Mitch was quickly recognised as a future leader
with the YMCA and was quickly promoted to the position of Membership Services Coordinator
at our Penrith Centre.
In this capacity, Mitch was responsible for a number if tasks relating to the acquisition and
retention of fitness members. Specifically Mitch was responsible for:
 The development and implementation of outbound, lead generating activity
 Receipt of membership enquiries – and management of centre sales systems
 Implementation of centre retention systems including low attendance, renewal and
referral strategies
 Contributions as part of the Centres leadership team
Mitch’s performance in his role at Penrith YMCA was outstanding. He consistently displayed a
positive ‘can-do’ attitude, in often stressful circumstances. Notably, Mitch’s performance in our
membership sales team was outstanding. His track-record in consistently exceeded his
personal sales targets is testament to his work ethic.
From a personal perspective, Mitch is a person of integrity. He has a positive attitude to his
work and that has resulted in outstanding rapport with his peers and customers alike. He
possesses good communication skills that suit him well to positions that involve customer
contact. It is well worth noting that Mitch is challenged by complicated and difficult tasks.
I would have no question in recommending Mitch for any position for which he should apply and
can confirm that Mitch leaves Penrith YMCA of his own choosing and will be re-employed if the
opportunity presents.
Should you require further information or wish to contact please feel free to do so at your
discretion.
Regards
Craig Lambeth
Group Manager
YMCA of Sydney