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A system for search advertising on internet for mobiles

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  1. 1. i b r a n d s & i w o r d s
  2. 2. Mobile Search ADV today Classified Google ADV? Not shown!!! Wasted money!!! internet What google sends to mobiles screens? BMW India www.bmw.in BMW Italia www.bmw.it BMW Automobiles www.bmw.com Search results? UNPREDICTABLE!!! CARRIER BMW
  3. 3. Mobile Internet ADV with i b r a n d s BMW What i b r a n d s sends on mobiles screens? BMW www.bmw.it … & i w o r d s Brands & Words Data Base What User & CMOs Want!!! i b r a n d s i b r a n d s
  4. 4. Business Model <ul><li>Advertisers pay to be in the Data Base </li></ul><ul><ul><li>Fixed annual fee for every words/brand </li></ul></ul><ul><ul><li>Pay per search </li></ul></ul>
  5. 5. Why? <ul><li>Mobile Internet is the future of the Internet </li></ul><ul><li>Search ADV set to grow in next years </li></ul><ul><li>Google ADV model don’t works on mobile </li></ul><ul><li>Google not classified search results are unpredictable and Google cannot manipulate and/or circumvent the algorithm without a loss in reliability. </li></ul><ul><li>CMOs have budget for new investments </li></ul>
  6. 6. Technalities <ul><li>A Search Application for mobiles </li></ul><ul><ul><li>Free for the end user </li></ul></ul><ul><li>Brands & Words Data Base </li></ul><ul><ul><li>Contains classified URLs </li></ul></ul><ul><li>Hosted application to search the DB </li></ul><ul><li>Web site to let advertisers modify the DB </li></ul><ul><li>Billing </li></ul>