INDIAN CULTURE AND MARKET TRENDS

1. INTERNATIONAL MARKETING
PRESENTED
BY
MIRZA KASHIF BEG :G1324095
LECTERER:Dr.SUHARNI

2. welcome

3. नमस्कार
NAMASKAAR

5. NATURAL BEAUTIES IN EVERY PART

6. Symbolism
The saffron stands for courage, sacrifice and the spirit of renunciation
The white is meant for purity and truth
The green represents faith and fertility
The navy blue wheel denotes the continuity of the nation’s progress, which
is deemed to be as boundless as the blue sky and as fathomeless as the deep
blue sea.

7. The lotus represents long life, honour, and good
fortune. Even though the lotus grows in mud, it
remains pure and produces beautiful flowers. Thus,
it symbolizes purity of heart and mind
Peacocks symbolize grace,
pride, and beauty. Peacocks
are often used in Indian
mythology and folk stories.
It is respected in India for
its strength and grace, as
well as its incredible
power. The Indian tiger is
also called the Royal
Bengal Tiger

8. INTRODUCTION OF INDIA
 India is the seventh Largest country in the world.
 The second most Populous country with Around
(1.2 billion ) Population.
 The second most Muslim populous
country.
 World largest democracy in the world since 55
years.
 Indians also call their country "Bharat,Hisdustan”
 New Delhi is a Capital of India.
 Mumbai is the financial capital of India
 4th Largest economy in the world.
 Fastest growing IT super power.
 India railways, the biggest employer in the world
 Currency: Indian National Rupee,

9. Economy of India
 According to the Indian Finance Ministry the annual growth rate of
the Indian economy is projected to have increased to 7.4% in 2014-
15 as compared with 6.9% in the fiscal year 2013-14.
 The IMF forecast that the Indian Economy would grow by 7.5%
percent in the 2015-16 fiscal year starting on April 1, 2015, up from
7.2% (2014–15).
 India was the 19th-largest merchandise and the 6th largest services
exporter in the world in 2013.
 It imported a total of $616.7 billion worth of merchandise and
services in 2013

10. Fact Sheet
10
Demographics
Population (billion) 1.2
Population growth (%) 1.6
Labor force (million) 516
Less than 30 years (%) 52
Urbanization (%) 28
Economy
GDP (nominal, US$ billion) 1171
Inflation (%) (Aug. 08) 12
Fiscal Deficit (% of GDP) 5.6
FDI (US$ billion) 32
Forex reserve (US$ billion, Jul 08) 307Social/Developmental
Literacy (%) 61
Unemployment (%) 7.2
Infant mortality (per 1000) 34.6
Life expectancy (years) 68.5
Transport/Telecom
Passenger cars (million) 13
Two wheelers (million) 53
Mobile users (million) 957.61
Internet users (million) 354
Trade
Exports (US$ billion) 159
Imports (US$ billion) 240
Top 3 export markets US (13%)
UAE (10%)
China (7%)
Top 3 import partners China (11%)
Saudi Arabia (8%)
UAE (6%)

11. DEMOGRAPHIC
JAMA
MASJID,DELHI
GOLDEN TEMPLE
AMIRTSIRGOA, CHRUCH
BUDHA TEMPLE ,LUMBHNI
AKSHARDHAM
MANDIR,DELHI

12. Languages
Kashm iri: 0.54
Nepali: 0.28
Sindhi: 0.25
Dogri: 0.22
Non-Scheduled
languages: 3.44
Konkani: 0.24
Manipuri: 0.14 Bodo: 0.13
Sanskrit: Negligable
Punjabi: 2.83
Assam ese: 1.28
Oriya: 3.21
Malayalam : 3.21
Kannada: 3.69
Gujarati: 4.48
Urdu: 5.01
Tam il: 5.91
Marathi: 6.99 Telugu: 7.19
Bengali: 8.11
Santali: 0.63
Maithili: 1.18
Hindi: 41.03
India has 22 official languages. According to Census of India, the total number of mother
tongues spoken in India is 1652. However, only around 150 languages have a sizable
speaking population.
Hindi is the official language of India
English is the corporate language in India

13. climate
seasons
Winter: December-February
Spring: February - March
Summer or pre monsoon April - June
Monsoon: July - August
Autumn: September-November
Humid tropical regions with rainforest in the southwest
..desert in the west..
tundra and glaciers in the north..
Spring in kasmir

14. Indian cuisine
Indian cuisine is as diverse as it’s people and geography.
Most Indian cuisines are related by similar usage of
spices. Often, Indian cooking is distinguished by the use
of a larger variety of vegetables than may other well-
known cuisines. Within these recognizable similarities,
there is an enormous variety of local styles. In this section
we introduce you to the different strokes of Indian cuisine

15. Lassi
Sarson Ka Saag
Butter Chicken
ParathaChhole
punjabi
Dum Aloo
Khewa Tea
Rogan Josh
kasmiri

16. Khichdi
Daal Baati
Kadhi
Undhiyo
GUJARATI
Hilsa Pulao
Pithe
RajBhogShukto

17. CULTURE &RELIGION
Muslim , Hindu, Sikh, Christian, Tamil, Bengali, Buddhist, Guajarati bridal wear

18. sari Churidaar
SALWAR
JAMPER BURQA
WESTERN DHOTI RAJISTHANI KURTA& PAJAMA

19. Sports, Sports, Sports
 Official national sport is Hockey.
 Indigenous sports include: kabaddi and gilli-dan.
 Many indoor and outdoor games such as
snakes and ladders, playing cards, polo etc….
 Most popular sport: cricket

20. TOURIST PALCES

21. Major Exports
Gems And Jewellery,
Textiles & Clothing,
Agro Products,
Chemicals,
Ores And Minerals,
Machinery,
Chemicals,
Telecommunications Equipment,
Computer Equipment,
Food And Live Animals,
Engineering Goods,
Crude Rubber,
Beverages,
Sugarcane
Rice
Major Imports
Pearls And Precious Stones,
Gold,
Electronic Goods,
Chemicals,
Machinery and transportation equipment,
petroleum and petroleum products,
crude materials,
foodstuffs,
tobacco,
textiles,
iron and steel,
Aircraft etc
Crude Oil,

22. India's Membership with International Organisations

24.  India is the largest producer of films in the world, in terms of ticket sales and
number of films produced
Actors & Actresses
The Film Industry
BOLLYWOOD PRODUCED MORE THAN 1000 FLIMS IN A YEAR