CREDITS: 1. Understanding Vietnamese Shoppers Media Habits To Reach Them More Efficiently 2. Out of Home – out of mind report 3. Media investment 4. Kantar Worldpanel – Omnichannel report 2018 5. Kantar Millward Brown – 5 Principles to Drive Brand Growth 6. E-commerce report 2017 – Kantar Worldpanel 7. Phong cach song cua nguoi tieu dung Viet 8. Report - E-commerce 2016

1. KANTAR MEDIA REPORT

2. E-COMMERCE
2016 2017

3. VẤN ĐỀ QUAN TÂM CHÍNH
Nguồn: Kantar Worldpanel | Household Purchase Panel

4. Nguồn: Kantar Worldpanel | Household Purchase Panel

6. SINGLE VALUE CHAIN is streamlining the
shopping experience.
Amazon Go and Bingo Box enable shoppers to
walk into a physical store, take what they want
and leave without any additional interactions
VR, AR AND HOLOGRAMS
The global surge in popularity of
immersive technologies such as
virtual reality (VR) and augmented
reality (AR), is beginning to bleed into
the retail sector
2025 FORECAST
CHINA: M-COMMERCE AS A VEHICLE FOR GROWTH
E-COMMERCE IS DEAD. LONG LIVE CLICKS AND MORTAR
A recent statistical analysis of a leading snack brand showed the importance of celebrity endorsement, which had
been weakened over recent years. It uncovered that consumption could be increased by boosting use of the
celebrity to target children with a taste message, while other channels could be used to reassure moms about
the nutritional value of the brand.
The client changed its marketing programme accordingly, launching a new campaign focused on a particular
sports celebrity and included a supporting scientific claim for moms. This resulted in a 19% increase in market
share worth $12.8m.

9. CREDITS:
1. Understanding Vietnamese Shoppers Media Habits To Reach Them More Efficiently
2. Out of Home – out of mind report
3. Media investment
4. Kantar Worldpanel – Omnichannel report 2018
5. Kantar Millward Brown – 5 Principles to Drive Brand Growth
6. E-commerce report 2017 – Kantar Worldpanel
7. Phong cach song cua nguoi tieu dung Viet
8. Report - E-commerce 2016