BOOM Watches consumer catalogue ss17

1. Created in Sweden. Designed by You.
2017
BOOM WATCHES
1

2. Personalized watches
in no time

3. After years of success in the fashion watch industry, Niklas Dahlgren
realized that there was still room for improvement.
Innovation had stagnated and the industry was no longer in line
with the needs of the consumer, mainly due to a lack of diversity in
the fashion watch market. Clearly, our modern world calls for more
choices.
Thanks to the success of our recent Crowdfunding campaign, BOOM
Watches now have both the means and the vision to create the next
generation of watches featuring a modular adaptable design that
lets the wearer customize their watch to suit any occasion.
OUR
STORY
3

4. Remember when you only had one watch to wear? And it had to match
all your outfits? The times have changed and now there’s a new way
to accessorize and take your style to a whole new level, with a the next
generation of watches.
BOOM Watches are modular and have more combinations than
Stockholm has islands. Whether the occasion is festive or formal,
your ability to customize your style is unlimited.
Be your own designer and feel free to play around with different
styles to create a unique timepiece to match your everyday outfits
in a matter of seconds.
THE
CONCEPT
4

5. Choose between thousands
of combinations

7. Wherever you go in the world you’re bound to run into a Swede and
just like the midnight sun, they light up your life. Being Swedish, we at
BOOM Watches know we have a reputation to uphold and it’s anything
but lagom*.
We only use the highest quality materials available. Representative
of Scandinavian design, our approach is light-hearted but genuinely
sophisticated.
Reflecting Scandinavia’s progressive movement towards a more
open, equal society from our heroic, robust Viking roots, BOOM
Watches will be leading the rigid fashion watch industry into more
playful, customizable dynamics.
An open mind sees new opportunities and possibilities. Join us as
we set sail on our new adventure.
*average
TRULY
SCANDINAVIAN
7

8. SWEDISH
QUALITY
We are based in Stockholm, one of the cleanest capitals in the world. The
design of BOOM Watches mirrors this fact: refined, uncluttered and just
like Swedish heritage, it is constantly evolving and revitalizing itself.
A BOOM Watch is not just a well-crafted and beautiful timepiece, it’s
an accessory that lets you effortlessly adapt to your ever-changing
environment. Whether it be running through a pine forest sprinkled
with silver birches, having a fika* in Kungsträdsgården, or clubbing
at an underground club in Södermalm, you will always be in good
company.
* coffee break with friends
8

9. MINNE - LOOK THROUGH THE PAST TO REACH THE FUTURE!
Swedish minimalism has been handed
down from generation to generation.
Our Minne collection reflects a simple,
classic, high quality lifestyle and gives a
taste of modernity to your daily outfit.
Minne is suitable for working in a sleek
suit at the office or enjoying mysig* time
in a cozy wool sweater in front of the
fireplace at home.
*cozy and relaxing
MINNE Tan
5201204
MINNE Bronze
5201401
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10. BRINNA - PASSION FOR FASHION!
Stockholm regularly tops lists of the best places to find
fashionistas. Our witty style is often featured in internatio-
nal fashion and lifestyle magazines.
Stockholm residents are gifted with a unique fashion sense,
combining vintage and contemporary items. They always
have an open mind to their personal style.
Brinna is essential to any wardrobe that wants to remain in
demand.
BRINNA Khaki
5202201

12. Create your own style in a
matter of seconds

13. VILD - CAPTURE THE MOMENT!
Running, cycling, hiking, skiing, ice
skating. Swedes love to be active.
Going to the gym is the norm among
Swedes to keep the body healthy and
the mind in great condition, especially
during the dark, snowy winter time.
Swedish summer is a dream and
fantastic for staying outside swimming,
sunbathing or just relaxing.
Be happy, be active, be wild, and enjoy
life! Make the Vild watch a part of your
active lifestyle.
VILD Sand
5203401
VILD Night
5203102
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14. The word BOOM stands for power and energy. We want to challenge the
status quo by daring to be different: giving our friends the opportunity
to use their talents and take the lead in designing their dream watches.
The Brand Of Open Minds enables each individual to express their
true selves, their personalities and their preferences.
Open yourself to the Brand Of Open Minds and your style will follow.
Be ambitious, be bold, be confident in who you are.
Be BOOM!
BOOM
BRAND OF OPEN MINDS

16. We offer you a unique possibility to extend the warranty period from
two to three years simply by registering your watch online.
The registration will automatically activate an instant replacement
service for any defects under warranty. If any part is broken under
warranty, you can exchange this part at any BOOM dealer around
the globe.
We are confident to say that our offer is one of the best in the industry.
We believe in simplicity.
EXTENDED
WARRANTY
16

17. 1 / ADD INSERT 3 / ATTACH TOP RING
6 / NATO STRAP A4 / TWO-PIECE STRAP
7 / NATO STRAP B
5 / THE STRAP RELEASE
2 / ADD TOP RING
Make sure the crown stem is aligned so
it fits into the cut-out on the side.
Screw the top ring in place on the dial
container (do not to over-tighten).
Attach the loose push pins into the
holes on each side of the case.
Attach the strap by inserting the push
pins into the holes in the case.
Insert the long part of the nato strap
under the case like above.
Use your finger to release the strap.
Place the top ring over the dial and line
it up.
HOW DOES IT WORK?

18. TECHNICAL / QUALITY SERVICE
REPLACING BATTERYCARE & MAINTENANCE
THE CONCEPT
Genuine Italian leather straps
/ Finest grade of stainless steel
316L / Water resistance 5 ATM
(Resists showers, but not swimming)
/ Miyota quartz movement GL30 /
Mineral crystal / Case Size 41mm
/ Strap Width 20 mm
We recommend service to your
watch once every other year to
ensure longevity and flawless
operation. Certified resellers of
BOOM Watches will be happy to
advise you.
As the battery in your watch is a
monitor battery inserted at the
factory, its actual life may be less
than the specified period.
If the battery runs down, always
use an authorized BOOM resel-
ler when changing your battery,
otherwise the watch may be
damaged.
In order to maintain the high
standard over time, please follow
these simple guidelines:
Avoid extreme shock / With a
rating of 5 ATM our watch can
resist showers but it will not resist
swimming / Showering will wear
the leather prematurely / When
cleaning, use water and a soft
cloth. Avoid soaps and chemicals
that can tarnish the face of your
watch / To give your leather
watch strap the perfect shine,
use mink oil.
Today’s trends are increasingly
moving towards customisation
and personalisation, where indi-
viduals strive to create new looks
and develop their own unique
style.
BOOM Watches give the consu-
mer the freedom to synchronise
their watch with their own style
by enabling them to design it
personally.
The watch can be changed and
adapted to follow fashion trends
and to suit individual tastes.
Watches are sold pre-designed
by choosing from our existing
collection or can be purchased
part by part.
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19. To be worn with
confidence

20. BOOMWATCHES.COM
If anyone can get it, I don't want it
@boomwatches/boomwatches /boomwatches