Amazon Cloud Drive

1. HONG MIN 27549631
Amazon Cloud Drive:
A Represented Network Drive
Service

2. Introduction
• Amazon Cloud Drive is a network drive service with a free
storage of 5GB and further charged unlimited storage for
photos, videos and other kinds of documents.
• After a rapid development for
almost 7 years, Amazon Cloud
Drive has now become one of the
five largest network drive service
providers (along with iCloud,
Google Drive, SkyDrive and
Dropbox).
Google (2016)

3. Marketing and Branding
Most type practitioners and communication designer
would agree that effective visual, and thus marketing,
communication depends on a good type design and
its proper application.
“
”
—— Nedeljković et al.
Nedeljković et al. (2014)

4. Marketing and Branding
Google (2016)
• Logo design
A cloud graph: the main function of the application
The curving arrowhead:
• Smiling to customers forever
• Enjoy products or services “
from A to Z”
The brand Amazon

5. Marketing and Branding
(Amazon Cloud Drive, 2016)
• Official website
The bundling of Amazon Cloud
Drive and Amazon Prime
Subpages: specific information
A simple introduction
Continue browsing the home page

6. Technological Affordances
Amazon Cloud Drive (2016)
• The user interface
Select documents to upload
Manage folders by name or date
Simplified interfaces results in simplified functions
The interface of Amazon Cloud Drive is concise
with only two colors, blue and white, which are
the same with its logo.

7. Technological Affordances
Amazon Cloud Drive
(2016)
• Features
• Enjoy photos, videos and other documents everywhere
• Share digital files or resources with others immediately
• Still see the documents in the application even after deleting them from
their laptop or phone by mistake
• Safety and Security
Google (2016)

8. Technological Affordances
Amazon Cloud Drive (2016)
• Comparing with iCloud
Amazon Cloud Drive has no limits about types and sizes of
documents which can be uploaded.
Amazon Cloud Drive can be applied to multiple platforms such
as Android, PC and Mac.
Advantages
Disadvantage Users need manage their data manually instead of automatically
uploading.

9. User Experience
• Small businesses
“Many business leaders see the cloud as an engine for small businesses and
job creation.” (Neumann, 2014)
• Share budget and coordinate resources
• Manage and classify customer relations
• Confirm integrity and privacy protection of data
Google (2016)

10. User Experience
• Individual users
Amazon (2016)

11. User Experience
Positive review:
Faster speed and simplified interface
Critical review:
Not personalized enough
Manage manually
Amazon (2016)

12. Conclusion
Amazon Cloud Drive
Marketing and Branding → Logo design and official website
Technological Affordance → Simplified user interface and features
User Experience → Small businesses and individual users

13. Reference List
Amazon (2016) Customer Review [Online] Available from:
http://www.amazon.com/Amazon-Cloud-Drive-Desktop-PC/product-
reviews/B00P31G9PQ [Accessed: 11th January 2016]
Amazon Cloud Drive (2016) Amazon Cloud Drive [Online] Available from:
https://www.amazon.co.uk/clouddrive/home?ref_=cd_lm_sign [Accessed: 11th
January 2016]
Google (2016) Amazon Cloud Drive [Online] Available from:
https://www.google.co.uk/search?hl=zh-
CN&site=imghp&tbm=isch&source=hp&biw=1366&bih=623&q=amazon+cloud+drive&
oq=amazon+cloud+drive&gs_l=img.12...0.0.0.1934.0.0.0.0.0.0.0.0..0.0....0...1ac..64.i
mg..0.0.0.-2EzTGS4-1k [Accessed 11th 2016]
Hardt, M., Jejkal, T., Campos, I., Fernandez, E., Jackson, A., Weilad, M., Nielsson,
D., Palak, B. and Plociennik, M. (2012) Transparent Access to Scientific and
Commercial Clouds from the Kepler Workflow Engine. Computing and Informatics,
31(1), 119-134.

14. Reference List
Huber, N. (2014) Amazon Web Services seeks domination of cloud market.
Computer Weekly, 20-22.
Mabry, E. and Porter, L. (2010) Movies and Myspace: The Effectiveness of Official
Web Sites versus Online Promotional Contests. Journal of Interactive Advertising,
10(2), 1-15.
Nedeljković, U., Novaković, D., Puškarević, I. and Tomić, I. ()Helvetica as a Type
Convention for the Youthful and Trendy Image: A Consumer Response to Designer
Safe Option. Marketing, 45(1), 50-62.
Neumann, P. (2014) Inside Risks: Risks and Myths of Cloud Computing and Cloud
Storage. COMMUNICATIONS OF THE ACM, 57(10), 25-27.
Serrano, N., Gallardo, G., and Hernantes, J. (2015) Infrastructure as a Service and
Cloud Technologies. IEEE Software, 32(2), 30-36.
Zhu, B., Li, H., Shum, K. and Li, S. (2015) HFR code: a flexible replication scheme
for cloud storage systems. IET Communications, 9(17), 2095-2100.