Episode 205 Snippets: Wayne Partello of CUENTO Marketing and former MLB/NFL m...
Â
Webster Proposal.DOC
1. Webster Bank
All-Employee Meeting
âWe Find A Way â Everydayâ
Oakdale â Wallingford, CT
GENERAL SESSION
The attendees enter the auditorium to the sound of dynamic, uplifting walk-in
music, playing over the sound system. The stage is dark, and our âWe find a Way
â Every Dayâ theme graphic dominates the projection screens.
As the crowd settles, the music fades. A single spotlight comes on center stage
and our announcer chimes in.
âLadies and Gentlemen, please welcome Jim Calhoun!â
Jim enters and walks to center stage to thundering applause. He takes a bow,
then goes to the podium, stage leftâŠ
Jim Calhoun: Welcome! I am so glad to see such a great turn out. You are all in
store for a fabulous evening ⊠There is an exciting event planned for you tonight,
so sit back relax and enjoy. I am now going to turn this over to some very special
Webster Employees⊠Take it away, guys!
*Note: If Calhoun is unavailable replace with âVoice Overâ introducing the evening.
âLadies and Gentlemen, Welcome to the Oakdale and Webster Financial
Corporationâs Employee Event ⊠Tonight promises to be exciting and informative
so sit back relax and enjoy the evening!
Now please you attention to some of your Webster colleagues.â
1
2. As Jim exits, the stage lights come up. 5 men then enter from both sides of the
stage, and meet center/ front. They are the famous vocal ensemble Rockapella.
Each of them represents employees from each of the Webster business unitsâŠ
Sam Seaborn (new guy)
Dressed business casual â Khakis and button down
type
Toby Zeigler (retail banking)
Dressed in Totally Free Checking Shirt (blue with
khakis)
Josh Limmon (insurance)
Dressed In either a suit or jacket (neat)
Leo McGarry (commercial banking)
Dressed in business suit (Dark Suit, White and
power tie) carry a portfolio
Jeb Bartlett (back office/IT)
Geek â White short sleeve shirt, pocket
protector glasses (if possible) and pants that
are too short and too high
They meet center and perform the following skitâŠ
SAM: Hi. My name is Sam, Sam Seaborn. I just started here at Webster, a week
ago. Let me tell you, this a far different place than where I can from ⊠every one
is ⊠(seems to be searching for the word)
JEB: Focused?
JOSH: Dedicated?
TOBY: Committed?
Sam: Well, yeah. Kinda like that.
LEO: Frankly, Sam Webster is all about Finding a Way every day ⊠the way that
helps our customers reach their financial goals ⊠PLAIN AND SIMPLE.
2
3. SAM: EVERY DAY ???
LEO, JOSH, TOBY, JEB: Yes, EVERY DAY !!!!
LEO: Whether it is business, credit, investment, checking, online services --- WE
FIND A WAY!!!
SAM: So ---- HOW do you do it every day???
The other four begin humming a tune in harmony with a vocal rhythm track. They
break out of this to speak to SamâŠ
LEO: It is all about putting the customerâs needs first.
JOSH: It is about providing financial solutions that promote our customerâs
financial well being.
TOBY: It is about competitive spirit; the absolute dedication of every employeeâŠ
OUR WILL TO WIN!
JEB: âWEâ are the WE in We Find A Way ⊠and we do it every day!
Cast members then break out into a re-lyricâed version of the Otis Redding
classic, âSittinâ on the Dock of the BayââŠ
Driving in the morning sun
Iâll be working when the evening comes
Watching customers logging in
Then I watch them log back in again
IâmâŠ
Committed to Finding a Way
To make Webster better today
I know we will find a way
Every day
3
4. I left my house in Hartford
Headed for the Bridgeport Bay
Giving service customers count on
Serving client needs is the Webster way
So Iâm justâŠ
Committed to find a way
To make Webster better today
I know we will find a way
Every day
Polite, courteous tellers making change
Small business loan officers doin' the same
I can do what ten clients tell me to do
So I guess you will do the same
Yes, Iâm standin here on my cell phone
Webster clients wonât leave me alone
Itâs one hundred miles I roam
Just to make these branches my home
Now Iâm justâŠ
Committed to find a way
To make Webster better today
I know we will find a way
Every day
(Applause)
Sam: Yeah, I get it! It takes Commitment!
Leo: Takes more than that, Sam. It also takes Vision.
4
5. Sam: OK. But how do we get the vision?
(The other four chime in at once, improvising in Swing style harmonyâŠ)
The Vision, The Vision! Whoâs got the Vision?!
Here to share the Vision is the voice from the top! Bop!
Heâs gonna say why Webster is the cream of the crop! Bop!
So make your own decision,
Heâs gonna share the VisionâŠ
Hereâs Jim Smith!!!!!
Jim Smith - THE VISION
After this rather unexpected introduction, Jim enters and crosses to the lectern.
He outlines the corporate vision and the Bankâs 5-year growth plan. He discusses
the spirit of We Find a Way, Everyday â and why the Webster Way values are so
important in todayâs business climate. (Highlights include NYSE listing.)
Jim closes with âAnd itâs because of youâŠyou make it happen. Letâs hear from
some of our own employees who find a way â Everyday.â
Rockapella re-enters, this time in the house. The five vie for Jimâs attentionâŠ
TOBY: Hey, Jim! Retail knows how to find the way
JOSH: Commercial does to. Right here!
LEO: Jim, What about insurance? We got it goinâ on!!
5
6. Jim Smith: OK, Letâs hear about it!
FIELD SUCCESS STORIES
Jim calls out the name of an employee team in the house, whose been pre-selected
and seated in advance. The Rockapella member who represents their Business Unit
has the team leader spotted, and brings a microphone to him or her. Jim then asks
the person to relate their teamâs success story to the rest of the audience, which they
do with pleasure. Jim does this for each of the teams, which might include HPC,
Bushnell, or Plainville.
After the testimonials, Jim wraps his remarks and exits.
Rockapella can then introduce Bill Bromage in their own inimitable style, or we
can go to a VOG announcement.
Bill Bromage â EXECUTING THE PLAN
Bill adds a note of dimension to the corporate strategy. He will highlight some of
the 2003 plans, and asks the employees to dedicate themselves to the Webster
mission. He tells us that each business line has a role to play, and with that, he
wraps his remarks and introduces the videoâŠ
VIDEO: Biz Line Heads expressing their goals, strategies and we find a way
spirit.
To include: Peter Mulligan, Candy Fitzek, Joe Savage, Bruce Wolfe,
John Q, Ross Strickland, Jeff Brown (IT)
The end of the video reveals Rockapella once again on stage. They begin a
dialogue scene where Sam, the new guy is complaining about his problem in
solving a clientâs particular difficulty, (we would like to base this on a real or
realistic incident, if Webster can supply us with a few "War Stories" from the field,
it would make the scene much more impactful. The other for tell him he has to
find a way, using brief problem-solving success stories from each of the business
lines as examples.
6
7. Suddenly, one of the guys breaks off into an African chant-like melody . Sam
looks at him quizzically. The chant then resolves into their own version of âThe
Lion Sleeps Tonightâ, which the others take upâŠ
Every day, we find a way!
We find a way!
We find a way!
Every customerâs needs are different and
We will find a way. (Repeat)
Every day, we find a way!
We find a way!
We find a way!
When their business confronts new challenges
We will find a way. (Repeat)
Every day, we find a way!
We find a way!
We find a way!
When theyâve sighted the home theyâve dreamed of
We will find a way. (Repeat)
Every day, we find a way!
We find a way!
We find a way!
When theyâre struggling to grow their business
We will find a way. (Repeat)
Every day, we find a way!
We find a way!
We find a way!
7
8. When theyâre planning a safe retirement
We will find a way. (Repeat)
Every day, we find a way!
We find a way!
We find a way!
Every customerâs needs are different and
we will find a way.
Right beside them, a hand to guide them,
With them all the way!
Every day, we find a way!
We find a way!
We find a way!
LEO: You get the idea, Sam? Itâs all about putting the customer first, building
their loyalty in the Webster brand.
SAM: Brand? But weâre a bank, not car company.
TOBY: Man, this guy needs some info!
JEB: Sam, weâve got just the guy to help you out.
At this point, Rockapella could improvise an introduction tune for Jeff Brown,
maybe to the tune of George Gershwinâs âStrike Up The BandââŠ
Wipe away that frown!
When we hear Jeff Brown,
Weâll be down with the sound!
Psych up the brand!
⊠or ⊠maybe weâll just have the VOG do it.
8
9. Jeff Brown â THE BRAND
Jeff comes to the podium. He discusses the brand, a people based strategy focused
on our customers (go the extra mile), our colleagues (collegial partnerships), our
competition (dedication to win in the marketplace). As a part of his presentation, he
will introduce Websterâs new TV spots.
BACK OFFICE SUCCESS STORIES
After the TV Spots, we return to Jeff on stage. He begins to talk about Websterâs all-
important Back Office Employees. During this time, the Rockapella members have
found their way out into the house, and have positioned themselves by two or three
Back Office Teams. As we did with Jim Smith, Rockapella will call the teams out for
Jeff Brownâs attention, and Jeff will ask each to relate their story, which theyâll do with
pleasure. Jeff comments on their stories, then wraps his remarks. As he exits,
Rockapella returns to stage.
LEO: Looks like youâre getting the picture, there, Sam. Finding the way is all
about customer focus.
TOBY: No, itâs more than that, Lee. Weâre talkinâ about partnerships with our
colleagues!
JEB: You guys are way off. Itâs all about winning! You know, that dedication to
come out on top. each time, every time.
SAM: I dunno. Thatâs all really important, but I still think thereâs something
missing.
JOSH: Huh!?
SAM: Itâs a great strategy. A whole new way of doing businessâŠ
LEO: Yeah?
SAM: But how do you make it tick?
9
10. JEB: Oh, that. Thatâs easy. The people.
SAM: Huh?!
LEO: Donât worry. Weâve got just the guy to lay it out for you.
At this point the guys can break into an improvised intro sting for Patrick Murphy,
or the VOG could bring him to stage.
Patrick Murphy â THE PEOPLE
Patrick Murphy comes to stage. He discusses Websterâs People Based Strategy, telling
the employees that âYOU are the WE in We Find a Wayâ. He segues into the
âVolunteer of the Year Awardâ, and introduces the Winners. The winners will come to
stage to great applause. All will be spotâlit, and I-Magâed on the screens. They can be
brought to stage with an exciting recorded music sting, or a live improvisation by
Rockapella. When all the winners are on stage, Jim Smith will come to stage to help
congratulate them all.
To help in the celebration, Rockapella would then perform a celebrational number based
on the Motown classic, âDancin in the StreetââŠ
Youâre the way we find the way.
Youâ make all of Websterâs plans complete.
You move right in to help us win.
In all the places we compete.
All over New Haven! Up in Hartford too!
All through Waterbury! How âbout that Westport crew!
Websterâs got the people! All the people
To do it every day!
Your determination, at every station
Helps Webster find the way!
10
11. Youâre the way we find that way.
Youâre committed to our plans and goals.
With a steady will you prove your skill
At navigating through uncertain shoals.
Way down in Stamford! In New Britain town!
All the way up in Windsor! There and all around!
Websterâs got the spirit! So letâs hear it!
We do it every day!
Your determination, at every station
Helps Webster find the way!
After the award presentations, Patrick Murphy, Rockapella, and the Winners leave the
stage. Jim Smith will remain to re-introduce our Guest Speaker, Jim Calhoun.
Jim Calhoun â THE TEAM JOURNEY
Coach Calhoun makes his remarks.
CLOSE â Jim Smith
After Coach Calhounâs remarks, Jim Smith returns to congratulate him, and to summarize
the highlights of the evening. He is interrupted by a sudden entrance by Rockapella.
FINALE
LEO: Jim! Jim! Great! Weâre glad youâre still here!
11
12. Jim: Uh guys, this is it. I mean, the meetingâs just about over. What are you
doing here?
JEB: Sure Jim, but we just gotta tell you. We are really psyched about 2003, We
are ready to get out there and find that way.
Jim: Well, thatâs great guys, butâŠ
TOBY: Absolutely! I mean Sam here is all fired up. Isnât that right, Sam.
SAM: Huh?! Oh, right Jim. You bet!
Jim: OK?âŠ..
LEO: As a matter of fact we are all just ready to Rock and Roll in 2003!
Jim: Excellent! Well, guys⊠itâs time toâŠ
JOSH: But we need your help to find the way, Jim.
Jim: What?!!
The guys then break into a rousing closing number based on the classic âOld Time
Rock & Rollâ
SAM: How is Webster gonna find the way?
Well, just listen to what I say!
All those other banksâll jump in a hole
When they see Webster Rock & Roll!
GUYS: When they see Webster Rock & Roll
Our successâll shake âem down to their soul!
So nail your banner to the highest pole!
Letâs get out there and Rock & Roll!
Jim Smith: Weâve got what it takes to succeed!
12
13. Helping customers, fulfilling their needs!
Building partnerships with young and old!
Thatâs the Webster brand of Rock & Roll.
GUYS: When they see Webster Rock & Roll
Our successâll shake âem down to their soul!
So nail your banner to the highest pole!
Letâs get out there and Rock & Roll!
Jim & Guys: When they see Webster Rock & Roll
Our successâll shake âem down to their soul!
So nail your banner to the highest pole!
Letâs get out there and Rock & Roll!
With the Audience:
When they see Webster Rock & Roll
Our successâll shake âem down to their soul!
So nail your banner to the highest pole!
Letâs get out there and Rock & Roll!
As the number progresses, the performers and audience will be I-Magâed on one
screen while a list of the employees who participated in the WFAW stories are
flashed on the other, with their achievements incorporated into each image.
Lights flash the audience, all the employees are singing and clapping their hand
to the rhythm, and the song and meeting end on a note of excitement and triumph.
13