Medical MEMS 2015 -- Conference Guide

www.memsjournal.com | events@memsjournal.com | Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential.
MEMS Journal
Conference Guide
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www.memsjournal.com | events@memsjournal.com
Copyright 2015 MEMS Journal, Inc. | All rights reserved. | Proprietary and confidential.
Participating Companies and Organizations (to date)

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Sponsorship Opportunities
Sponsorship packages range from $2,500 to $10,000 and include:
● Preliminary attendee list with contact information (one week in advance of event)
● Final attendee list with contact information (two weeks after event)
● 10-minute company introduction speaking slot during conference
● 2-5 (depending on sponsorship level) conference and reception admissions,
transferable to individuals outside of sponsor’s company or organization
● Printed conference program and presentation slides in electronic format
● Full exhibit package (click here for more details)
● Recognition as sponsor, company logo and description in printed conference program
and on printed conference signage
● Recognition as sponsor, company logo and description on event website and in pre-
event marketing materials; company name listed on all pre-event press releases and
media alerts
● Marketing exposure through promotional campaign by MEMS Journal and other
media partners of the event. Event promotions will reach 70,000 to 80,000 individuals in
the medical, biotech, MEMS, sensors and semiconductor industry segments.
For questions or to book your sponsorship package, please email us at
events@memsjournal.com.

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Conference Speakers
Medical wearables and value driven medical care: an overview of emerging business models
Mark Blatt, MD
Worldwide Medical Director
Intel
The business and reimbursement climate in the USA (and worldwide) is rapidly changing from
volume driven fee-for-service to payment models that are driven by the value of the outcomes.
This change is facilitated by the availability and deployment of medical wearable in large-scale
healthcare applications. In order for such deployments to be successful they must fulfill certain
business and technical requirements. They must address meaningful business use cases (e.g.
patient safety, health and wellness, avoided readmissions, chronic disease management) that
offer competitive advantages over more traditional care models. They must be easy to use, yet
highly secure; solve personalized problems yet be highly scalable; be both easy to manage and
cost effective. Does your wearable solution fit these criteria? How do you turn your components
and systems into a viable business model? This talk will focus on how your medical wearable
solution can be deployed, at scale, to help solve real world business problems in today's
healthcare industry.
Biography: Dr. Mark Blatt joined Intel in 2000 working in the New Business Group. He is currently
Worldwide Medical Director, Enterprise Solution Sales, in the Sales and Marketing Group. He has
a particular interest in integrated care delivery, mobile point of care, secure computing and the
emergence of cloud computing services. Prior to joining Intel, Dr. Blatt was the managing
partner of a five-provider group in family practice. He is a graduate of Albany Medical College
(MD) and Yale University (MBA). Dr. Blatt currently serves on the Board of Directors for the
Clinical Groupware Collaborative, and Bryan University. He is a member of the IEEE Medical
Technology Policy Committee, the American Telemedicine Association, HIMSS, a lifetime
member of the American Academy of Family Physicians, and a diplomat of the American Board
of Family Practice (1982-2010).

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Conference Speakers
The future of wearables: from a fitness accessory to an essential clinical tool
Uli Chettipally, MD, MPH
Emergency Physician
Kaiser Permanente
According to IHS, the worldwide market for sensors in wearables will expand to 466 million units
in 2019. Wearable devices themselves will increase to 135 million shipments, three times the
current number. This rapid growth in the market is exciting. Even more exciting to watch is the
transition of wearables from a health and fitness accessory into a clinically useful tool; a tool
that will be able to predict, diagnose and monitor disease processes. This talk will discuss: (1)
the hurdles that need to be crossed to take advantage of this market opportunity, (2) the market
forces and healthcare environmental factors that help with this transition, (3) the suggested
path in this transition into a more clinical health care market, (4) the changes in the regulatory
framework that is occurring in anticipation of this growth, and (5) the potential of partnerships
among various stakeholders to leverage diverse strengths.
Biography: Dr. Uli Chettipally is an emergency physician, researcher and an innovator with 20+
years of experience in patient care, clinical research and technology innovation. He is the co-
founder and CTO of CREST Network, a consortium of emergency physicians and researchers at
Kaiser Permanente, a large integrated health care delivery system in Northern California. He is
also the co-founder of the San Francisco Bay Area Chapter of Society of Physician Entrepreneurs
(SoPE), a non-profit that brings information, innovation and inspiration to healthcare
entrepreneurs. He is a thought leader, strategist and an advisor for several projects. He is
spearheading several technological innovations involving mobile healthcare, clinical decision
support, knowledge translation, big data and shared decision making tools that will take us into
the next generation of advances in disease prevention, risk stratification and outcomes based
intervention.

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Conference Speakers
Bending technology: a surgeon's perspective on wearable devices
Sanat Dixit, MD
Co-Founder and Chief Medical Officer
Octovis
The recent crop of wearable consumer devices has generated tremendous interest and spurred
application development for a host of industries, including healthcare. For individual physicians,
the enterprise level introduction of new technologies can be a mixed blessing. The allure of
innovation is quickly mitigated by the constraints of unfamiliar hardware and archaic software,
often leading to inefficiency, disengagement and frustration. Physicians, as critical stakeholders
in the healthcare continuum, often have little input on technology development, integration and
adoption, yet they end up being the primary end-users. This presentation will touch upon the
perspectives of the end-user, explore models on how to more optimally approach wearable
technology integration into the healthcare space, and offer specific use case scenarios designed
to enhance both workflow and engagement.
Biography: Dr. Sanat Dixit is a board certified neurosurgeon specializing in cerebrovascular
surgery. He is a co-founder of Octovis, a Nashville based healthcare company developing
integrated workflow solutions for healthcare that incorporate wearable devices in the care cycle.
Dr. Dixit was born in Lucknow, India and moved to the US in 1973. He completed his
undergraduate studies at Case Western Reserve University in Biology and English. He earned his
Doctor of Medicine degree at SUNY Stony Brook and completed his neurosurgical training at
Pennsylvania State University's M.S. Hershey Medical Center. Following this, Dr. Dixit completed
a two-year fellowship in cerebrovascular and neuro-interventional surgery at the prestigious
Semmes Murphey Clinic where he stayed on as faculty through 2006. In 2012, he earned a
Master's in Business Administration from Vanderbilt University. An active clinician, he maintains
a thriving practice in Nashville, Tennessee. He is a Fellow of the American College of Surgeons
and Diplomate of the American Board of Neurological Surgeons.

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Conference Speakers
Wearable sensors and big data computing for mobile health: monitoring to interventions
Emre Ertin, PhD
Associate Professor
Ohio State University
Recent advances in wearable sensing and mobile computing have given researchers the ability
to collect unprecedented amounts of data about everything from biology to behavior that can
explain and improve people's health status. Day-to-day data from wearable sensors allows for
better and more personalized decisions in regard to health care and management. Specifically,
real-time monitoring can optimize care delivery via delivering just-in-time mobile health
interventions. However, there still exist a multitude of challenges to implement mobile health
systems. First, while wearable sensors provide a large, noisy, and complex data stream about the
many facets of a patient's life and health, there is still a gaping need for a computational engine
that can transform sensor data into sets of useful bio-markers readily interpretable by clinicians.
Second, the lack of mathematical models of human health and behavior and its interactions with
the environment makes the intervention design a challenging task. Third, wearable sensors have
to be designed to blend into people's daily life routine while providing information on
physiology and behavior. This talk will describe recent progress in wearable sensing and
computing to address these challenges, including behavior inference from multi-mode
physiological sensors, models of stress, illicit drug usage, smoking and design of wearable UWB
sensors for contactless measurement of heart and lung motion and pulmonary edama.
Biography: Emre Ertin is a research associate professor with the Department of Electrical and
Computer Engineering at the Ohio State University. From 1999 to 2002 he was with the Core
Technology Group at Battelle Memorial Institute. At Ohio State he served as principal
investigator on AFRL, ARL, DARPA, NRL, and NIH funded projects on novel sensor concepts with
applications to radar sensing and mobile health.

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Conference Speakers
Non-invasive wearable transdermal microsystems for continuous monitoring of bioanalytes
Anand Gadre, PhD
Director, Nanofabrication Research Facility
University of California, Merced
This talk will provide a review of breakthrough technologies focused on the non-invasive
wearable microsystems for health monitoring applications. Such sensor systems have the
potential to provide new sources of physiological information through interaction with a variety
of body fluids, such as saliva, sweat and interstitial fluids (ISF). These body fluids have been used
for non-invasive detection of inherited metabolic disease, organ failure, and drug efficacy.
However, most of the activity in this field has focused on non-invasive glucose sensors in
connection to efficient diabetes management. Of these, electrochemical sensors have gained a
dominant role in clinical diagnostics owing to their high performance, portability and low cost.
Therefore, this talk will focus on the recent developments in wearable electrochemical non-
invasive micro/nanoscale sensors for diabetic monitoring. It is expected that such wearable non-
invasive sensors will bring many exciting opportunities for continuously monitoring the human
body across a broad range of bio-medical and fitness applications.
Biography: Dr. Anand Gadre graduated with his BS and MS degrees in Applied Physics from the
University of Mumbai. Anand completed his doctorate from the Institute of Chemical
Technology (ICT), India. In 2001, Anand joined University of Maryland as a Postdoctoral Fellow
and later worked as Research Associate in the Nanoscience and Microtechnology Laboratory
(GNuLab) at Georgetown University. In 2004, Anand joined the State University of New York at
Albany as an Assistant Professor of Nanobioscience, and later was promoted as an Associate
Professor with tenure. Anand earned his MBA degree from the University at Albany in 2009. In
2011 Anand joined as the Director of a Core Nanofabrication and Stem Cell Research Facility at
the University of California, Merced, where he is currently pursuing his research in
nanobiotechnology.

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Conference Speakers
Wearables for Parkinson's disease: validating sensors and apps for targeted clinical
applications
Joseph Giuffrida, PhD
President and Principal Investigator
Great Lakes NeuroTechnologies
Parkinson's disease impacts quality of life for millions of people globally. Symptoms include
tremor, slowed movements, stiffness, freezing, and gait abnormalities. Therapies to control
symptoms can cause side effects of wild, irregular movements. Measuring symptoms and side
effects, which fluctuate daily, is critical for optimizing patient care and clinical trials. Fluctuating
symptoms and mobility deficits associated with Parkinson's create a targeted market for
wearable sensors and telemedicine. While motion sensors are now common in wearables and
mobile devices, gross movement measures do not provide a direct measure of Parkinson's
features, as each symptom has very distinct features. Important details in assessing Parkinson's
lie in protocol design, positioning and sensitivity of sensors, and clinically validated algorithms.
This ensures targeted Parkinson's symptoms can be differentiated from daily activities that may
mask or mimic those symptoms. Finally, balancing the tradeoff of data sensitivity versus user
compliance represents critical constraints for targeted medical applications.
Biography: Dr. Joe Giuffrida received his PhD in Biomedical Engineering from Case Western
Reserve University in 2004. His background focuses on movement disorders with extensive
experience in clinical research, new technology development, and commercialization of medical
devices. He has successfully secured and executed over $15 million dollars in programs funded
by the National Institutes of Health and authored many scholarly publications and scientific
presentations. Dr. Giuffrida is currently president and principal investigator at Great Lakes
NeuroTechnologies, leading the company's growth through research, engineering, sales and
marketing, manufacturing, and administrative teams. He has led global product launches of
several wireless medical devices including Kinesia technology to assess Parkinson's disease.

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Conference Speakers
Soft electronics: strategy for future wearable devices
Jae-Woong Jeong, PhD
Assistant Professor
University of Colorado, Boulder
Conventional medical devices that interfaced with our body were rigid and bulky. Biological
organs and systems, by contrast, are soft, elastic and curved. Recent research and development
initiatives have established the materials and manufacturing foundations for a new class of soft
electronics and optoelectronic devices that overcome this fundamental mismatch in mechanics
and form. These technologies enable ergonomic, non-invasive integration of sensors and
actuators, directly with human body, in ways that are impossible with conventional hard, planar
device technologies. This talk will review recent advances in soft electronics and materials that
can be applied for advanced healthcare in wearable forms. The talk will also introduce our
research on "skin-like" epidermal devices that can be integrated with the skin in a way that
yields intimate, conformal contact at the electronics-skin interface. Finally, potential applications
of soft wearable electronics will be discussed.
Biography: Jae-Woong Jeong received his BS degree from the University of Texas at Austin in
2005, and his MS and PhD degrees from Stanford University in 2008 and 2012, respectively, all in
electrical engineering. From 2012 to 2014, he worked as a postdoctoral research associate in
Frederick Seitz Materials Research Laboratory, Beckman Institute for Advanced Science and
Technology at the University of Illinois at Urbana-Champaign. Dr. Jeong is currently an Assistant
Professor of Electrical, Computer, and Energy Engineering at University of Colorado, Boulder. His
research interests are in developing flexible/stretchable bio-integrated devices, MEMS
technology, and photonic microsystems for various biomedical applications including advanced
health monitoring, human-machine interfaces, and drug delivery.

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Conference Speakers
Heartbeat analytics: wearable sensors and applications
Joni Kettunen, PhD
CEO
Firstbeat Technologies
Heartbeat sensing is one of the emerging trends in wearables. Heartbeat is a physiological
measure and as such provides access to human physiology and health. What can we learn from
such data? One of the much discussed pathways is heart rate variability, which can be used for
measuring stress and recovery. Heartbeat data is also related to physical condition, fitness,
effects of exercise, sleep quality and metabolic processes. Different types of heartbeat sensors
differ in accuracy, but they also enable different types of use cases. We will discuss different
sensor types, such as ECG and PPG. Heartbeat is a physiological signal and the nature of such
data should be taken into account in product planning, testing and validation. Heartbeat data, as
derived from a wearable device, is complex and its interpretation requires understanding of the
underlying biological dynamics. We will discuss the potential of heartbeat analytics to produce
meaningful and physiologically valid metrics for health, wellbeing and sports.
Biography: Dr. Joni Kettunen is the co-founder and CEO of Firstbeat Technologies, a Finnish
physiological analytics company. Kettunen received his PhD in 1999 from the University of
Helsinki on heart rate variability based modeling of physiological stress. At Firstbeat, Kettunen
leads a team of 40 physiologists, data scientists and software engineers specialized in
physiological modeling. He has led Firstbeat into a leading heartbeat analytics company, working
within preventive health care industry, with hundreds of elite sports teams, and having
produced analytics for millions of consumer products.

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Conference Speakers
Reliability standards and test methods for wearable medical devices
John McNulty, PhD
Principal Engineer
Exponent
The wearable medical electronics market is expanding rapidly due to the evolution and
miniaturization of sensor technologies. Unfortunately, many qualification standards used in
industry are either not medically-specific or fail to address new technologies and concerns. This
presentation will address gaps in existing standards and relevant test methods for wearable
medical devices in the following areas: biocompatibility/biostability in the context of skin
irritation and key irritant materials besides nickel; dermal injury arising from single or multiple
fault conditions that cause resistive heating; corrosion as typically evaluated for implanted
devices but also subject to exposure to sweat and other liquids; adhesion of devices to skin as
well as within multi-layer assemblies; and RF performance in the context of radiation emissions
and immunity as well as "wireless coexistence" with other wearable or implantable medical
devices.
Biography: Dr. John McNulty is a Principal Engineer in Exponent's Materials and Corrosion
Engineering practice, where he has worked since 2009. He chairs the iNEMI working group on
reliability standards for implantable medical electronic devices, and is a participant in the
working group focused on wearable/portable medical electronic devices. His areas of
specialization include failure analysis of components and systems, reliability testing and analysis,
and electronic/opto-electronic packaging and assembly. He received a PhD in Materials
Engineering from UC Santa Barbara and a BS in Materials Science and Engineering from UC
Berkeley. He is a licensed Professional Engineer and a Certified Reliability Engineer.

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Conference Speakers
MEMS technology: key innovation driver for wearable medical devices
Mehran Mehregany, PhD
Director, Case School of Engineering San Diego
Case Western Reserve University
Use of sensor-enabled wearable wireless health solutions to monitor the health condition of
chronic disease patients is key to the quality of life of the patient and to reduction of cost of
health care - by keeping the patient out of the hospital and emergency rooms. Chronic diseases
account for 75%+ of the US health care expenditures. Monitoring for early intervention is key to
avoiding long-term adverse outcomes for those at risk of developing chronic diseases. This
presentation will elaborate on the important role that MEMS sensors play in enabling wearable,
health monitoring solutions. Capturing data is the key to such solutions, which requires sensors
of various modalities. MEMS sensors have the advantages of miniaturization, integration and
batch fabrication - driving size, performance and cost advantages.
Biography: Mehran Mehregany received his PhD in Electrical Engineering from Massachusetts
Institute of Technology in 1990, when he joined Case Western Reserve University. Mehregany
founded the Case School of Engineering San Diego in July 2007, and its Wireless Health and
Wearable Computing programs in 2011 and 2014, respectively. He is the Director of Case School
of Engineering San Diego and Goodrich Professor of Engineering Innovation. Mehregany has
over 360 publications describing his work (including a recent textbook on wireless health), holds
20 U.S. patents, is the recipient of a number of awards/honors and has founded several
technology startups. His research interests are sensors, micro/nano-electro-mechanical systems,
silicon carbide technology and microsystems, wearables and wireless health.

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Conference Speakers
A review of wearable sensors and actuators used for rehabilitation
Hyung-Soon Park, PhD
Associate Professor
Korea Advanced Institute of Science and Technology (KAIST)
With improvements in medicine in the last few decades, people are living longer, but with
multiple, often complex, health conditions. From an epidemiological standpoint, the cohort of
"baby boomers" in the developed countries is now reaching an age at which they will begin to
severely stress the health care system. There is now an urgent need for improving health care
systems for our aging society. For those having physical impairments from neurological disease
or musculoskeletal problems, rehabilitation is a cornerstone for restoring body functions for
daily activities such as manual tasks and walking. Accurate and reliable assessment, as well as
proper physical therapy, are key factors for successful rehabilitation. As another example,
robotic devices equipped with wearable sensors and actuators have been developed for
intelligent rehabilitation. Additionally, this talk will discuss specific solutions based on wearable
sensors and actuators used for hand rehabilitation. Finally, the presentation will provide
examples of how wearable sensors are applied for reliable assessment of spasticity which is
essential for effective rehabilitation.
Biography: Hyung-Soon Park received his PhD degree in mechanical engineering from KAIST
(Daejeon, Korea) in 2004. From 2004 to 2009, he worked as a research associate and a research
scientist with the Sensory Motor Performance Program at the Rehabilitation Institute in Chicago,
Illinois. From 2009 to 2013, he was a staff scientist with Rehabilitation Medicine Department at
the National Institutes of Health (NIH) in Bethesda, Maryland. Dr. Park is now an Associate
Professor at the Mechanical Engineering Department, Korea Advanced Institute of Science and
Technology (KAIST) in Daejeon, Korea. His current research interest focuses mainly on
application of robotics and control technology for effective neuro-rehabilitation, and the study
of neuromuscular impairments post brain injuries.

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Conference Speakers
Maintaining independence: can wearable technology help older people remain mobile and live
independent lives?
Brenda Reginatto
Clinical Research Manager
Insight Centre for Data Analytics
University College Dublin
How could older people live their lives independently for as long as possible without costly care?
How could we ensure no older person would ever have a fall? How could we guarantee people
maintain enough physical ability to continue doing the things they love when they are 80, 90 or
100 years old? The proportion of global population aged 60+ will double by 2050, while the
number of people aged 80+ will almost quadruple. These demographic changes will cause a
profound impact on the prevalence of chronic conditions and demand for long-term care.
Ensuring older people can remain mobile and able to care for themselves for as long as possible
is critical to families and welfare systems. Recent advances in wearable sensors, data analytics,
machine learning and robotics can contribute to breakthroughs in increased mobility. Relevant
challenges remain in terms of cost, product design and usability, and sustainable business
models centered on self-care.
Biography: Brenda Reginatto is the Clinical Research Manager at the Insight Centre for Data
Analytics in University College Dublin. She researches the application of wearable computing
and machine learning in improving mobility assessment for older people. Brenda also works as
consultant and advisor to health technology start-ups. She has an MSc in Gerontology from
King's College London and has worked extensively with falls prevention and long term care.
Brenda is passionate about creating technology products to support independent living amongst
older people. She can be found on Twitter at @b_reginatto.

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Conference Speakers
Smart textile garments: the new frontier of continuous ECG monitoring
Dov Rubin, PhD
VP Marketing and Business Development
HealthWatch Technologies
Recent breakthroughs in textile technology now enable continuous monitoring of
electrocardiogram (ECG) signals. Just how is this achieved? Are all textile and wearables claiming
to sense ECGs capable of diagnosing a heart attack? Our personal health should intuitively be
monitored by personal smart devices, but is there a market demand for continuous monitoring?
This talk will examine the current ECG marketplace, and discuss the technical challenges of
sensing ECG signals from clothing as well as getting the signals to the physician in real-time
when every second counts. The presentation will also cover the economics, lucrative market
segments, business drivers, and competitive landscape to show that not all wearables are
created equal. Attendees will also be able to view, in a live presentation, a wearable textile with
heart-sensing electrodes.
Biography: Dr. Dov Rubin is an expert in non-invasive medical technologies and is currently
Senior Vice President of Marketing and Business Development at HealthWatch, a med-tech
startup developing innovative textile, ECG-sensing garments for around-the-clock patient
monitoring. Dr. Rubin developed the first transcutaneous oxygen sensor, as well as the first
microprocessor based patient ventilator with Puritan Bennett. He was also co-founder of NDS
(NASDAQ), the leading supplier of secure digital TV entertainment delivery to over 140 million
viewers, which he started in 1988 along with News Corporation's Rupert Murdoch. NDS was
earning $650 million in annual revenues and was acquired by Cisco for $4 billion. More recently,
Dr. Rubin was President and CEO of Itamar Medical, a publicly traded company (listed on TASE),
which developed state-of-the-art biomedical products involved in non-invasive, early detection
of heart disease and obstructive sleep apnea. Dr. Rubin has a PhD in Biomedical Engineering
from the University of Southern California and MSc from Case Western Reserve University.

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Conference Speakers
The latest trends, challenges and opportunities in wearable sleep monitoring technology
Leslie Ruoff, RST, RPSGT
Sleep Core Director
VA Medical Center
Sleep is essential for restoring our minds and bodies, but millions suffer from poor sleep due to
their environment, unhealthy behaviors, or illness. Many of these people are unaware that
these issues prevent them from obtaining restorative sleep. Clinical sleep studies are expensive
and typically only produce a single night of data that is collected in an unfamiliar setting. New
advances in sensor and wearable technology can track sleep in our home environments for
extended periods of time and can also educate and motivate us to improve our patterns and
behaviors that we may otherwise overlook. With an increasing number of devices on the market
claiming to track and improve sleep, it is imperative to assess the accuracy of the information
they provide. This talk will provide an overview of the current sleep devices and sensors, their
limitations when compared to the traditional "gold standard" measures, and emerging
opportunities. The talk will also introduce the science of sleep and what changes our bodies
encounter in a typical night.
Biography: Leslie Ruoff is the Sleep Core Director for the Stress and Health Research program,
affiliated with the San Francisco VA Medical Center and the Northern California Institute for
Research and Education. Leslie has over a decade of experience in sleep medicine and
pharmaceutical research. In 2010, she was appointed to establish and lead an internal and
centralized support system for Department of Defense and National Institutes of Health funded
studies exploring the relationships between sleep, circadian rhythms, sleep deprivation and
cognitive functioning in PTSD, insomnia, pain, and neurodegenerative diseases. Leslie actively
consults and collaborates with numerous primary investigators across multiple institutions and
disciplines to integrate biometric data collection into research protocols, including a recent
study seeking to validate a consumer wearable device reporting sleep patterns.

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Conference Speakers
Driving cost-effective obesity care delivery with wearable technologies
Shingai Samudzi
Founder and CEO
ProjectVision
The healthcare industry transition towards a consumer-oriented service experience greatly
incentivizes providers to leverage wearable applications as a source for gathering data about
consumers on a daily basis, rather than just during (infrequent) patient visits or after emergency
events. For example, a marketplace full of available data ultimately allows care providers to
move away from "one size fits all" approaches to obesity management, instead deploying clinical
resources in direct response to emerging needs among the population of patients served within
the health system. The most relevant wearables in the obesity management space are those
that have developed best practices around integrating wearable devices into the daily health
patterns of users in key age groups that have been the most resistant to adoption. These best
practices not only help patients reduce mortality risk through sustained behavior change, but
also help care providers improve understanding of the pathologies behind obesity.
Biography: A decision science graduate from Carnegie Mellon University, Shingai has a passion
for leveraging data and algorithms to support business and public policy decisions. Within
healthcare, he has had formative experiences with medical informatics and health system
architecture working first at Cerner Corporation and subsequently at Kaiser Permanente. At
both, he has managed large, multi-facility implementations of EMR integrations and patient
experience services (such as remote video interpreter services). Over this same period, he was
introduced to concepts such as Human Centered Design that lead him to experiment with
combining qualitative and quantitative research methods for healthcare product development
projects. Shingai founded ProjectVision in the spring of 2014 to execute his vision of cost-
effective healthcare that is responsive to both individual and population health needs.

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Conference Speakers
Wearable sensors for greater visibility into dynamic phenotype
David Shaywitz, MD, PhD
Chief Medical Officer
DNAnexus
A key premise of precision medicine, and of the Precision Medicine Initiative, is that the
integration of rich genomic and phenotypic information can improve care, inspire science, and
drive the development of novel therapeutics. Wearable sensors, a foundational technology of
digital health, can provide greater visibility into dynamic phenotype, and complement and
dramatically extend the comparatively static and episodic information typically available from
the electronic medical record. The increasingly granular assessment of real-world physiology is
expected to enable refined patient segmentation, and help define the underlying molecular
networks -- though this ambition remains largely unrealized. Examples of efforts to integrate
clinically-relevant dynamic phenotype with molecular biology in areas such as metabolism and
respiratory will be examined. The potential application of other types of sensors, such as those
assessing interpersonal interactions and degree of connectivity, will also be reviewed. Potential
limitations, as represented by the pulmonary artery catheter experience, will also be discussed.
Biography: Dr. Shaywitz (Twitter: @dshaywitz) is chief medical officer of DNAnexus, a Bay Area
company that provides a cloud-based enterprise platform for the management of genomic and
other healthcare data. Dr. Shaywitz received his MD/PhD from Harvard and MIT, and trained in
internal medicine and endocrinology at MGH. He gained subsequent experience in the
Department of Experimental Medicine at Merck, the healthcare practice of the Boston
Consulting Group, and at Theravance. Dr. Shaywitz is a co-founder of the MGH/MIT Center for
Assessment Technology and Continuous Health (CATCH) program focused on integrating rich
phenotypic assessment with genetic information to guide clinical care and inspire fundamental
research.

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Conference Speakers
Mass adoption of wearable medical devices: the role of health insurance companies
Omid Toloui, MPH
Digital Health Strategist
Digital health and wearable medical devices aimed at promoting wellness or managing chronic
illnesses have become smaller, cheaper and more effective. However, their adoption in the
traditional healthcare marketplace has not reached its inevitable tipping point. This presentation
will explore the role that health insurance companies (i.e., payers), the largest purchasers of
healthcare goods and services, will play in the mainstream adoption and rapid growth of
wearable medical devices. While these devices show great promise and should be attractive to
an industry aimed at managing risk, they also present unique challenges. We will examine recent
advancements in the use of digital health devices by insurance companies and explore emerging
reimbursement models. We will also reflect on other established markets and products to help
predict the future, and identify factors that can lead to the wide-scale acceptance of wearable
medical devices within the healthcare sector.
Biography: Omid Toloui is focused on advancing the digital health revolution. He is passionate
about finding solutions at the intersection of healthcare, technology and design that engage
individuals in understanding and proactively managing their health. Currently, Omid is Senior
Director of Product Management at Altegra Health where he is responsible for managing and
marketing solutions that marry data analytics and technology to educate patients on their
conditions, ensure timely care and improve health outcomes. Previously, Omid directed Sinaiko
Healthcare Consulting's strategic analytics practice. As a management consultant, he specialized
in projects spanning multiple disciplines requiring a thorough understanding of the healthcare
marketplace, strategy and the challenges facing patients, providers, payers and investors. He
earned his Master of Public Health degree in Health Services Management, Bachelor of Science
degree in Psychobiology and Minor in Italian from UCLA, and is currently pursuing his second
Master's degree at UCLA.

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Sponsorship Opportunities
Sponsorship packages range from $2,500 to $10,000 and include:
● Preliminary attendee list with contact information (one week in advance of event)
● Final attendee list with contact information (two weeks after event)
● 10-minute company introduction speaking slot during conference
● 2-5 (depending on sponsorship level) conference and reception admissions,
transferable to individuals outside of sponsor’s company or organization
● Printed conference program and presentation slides in electronic format
● Full exhibit package (click here for more details)
● Recognition as sponsor, company logo and description in printed conference program
and on printed conference signage
● Recognition as sponsor, company logo and description on event website and in pre-
event marketing materials; company name listed on all pre-event press releases and
media alerts
● Marketing exposure through promotional campaign by MEMS Journal and other
media partners of the event. Event promotions will reach 70,000 to 80,000 individuals in
the medical, biotech, MEMS, sensors and semiconductor industry segments.
For questions or to book your sponsorship package, please email us at
events@memsjournal.com.

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About Us
For more information, please email us at info@memsjournal.com

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About MEMS Journal, Inc.
• MEMS Journal was founded in 2003
• 35 full-time and part-time staff and are headquartered in Southfield, Michigan
• Largest MEMS publication worldwide, with 34,800+ subscribers, growing quickly
• Published over 9,800 stories, interviews, and articles and have reviewed more than 26,000
patents and patent applications
• Services include:
–Strategic planning (focus and positioning, marketplace perception, competitive analysis,
roadmap development)
–Market research and intelligence (technology scouting and assessment, system and
component teardowns, patent/IP analysis)
–Event organization and management (organize 4-5 events and sponsor 20-25 events per
year)
–Marketing and advertising (brand building, lead generation)
–Content development (whitepapers, presentations, reports)

26
Upcoming Events

27
Market Intelligence Services
For questions or more information, please email us at info@memsjournal.com.

28
Market Intelligence Services
For questions or more information, please email us at info@memsjournal.com.

29
Contact us
MEMS Journal, Inc.
2000 Town Center, Suite 1900
Southfield, Michigan 48075
info@memsjournal.com
248.792.9618 (office phone)
http://www.memsjournal.com

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