How to avoid making mistakes while managing your hotel business? https://www.our.guide

1. 3 main things which
kill your hotel direct
bookings
Our.Guide Blog

2. People connected with hospitality industry undoubtedly know that
direct bookings are far more profitable than through third
parties, such as OTAs. The benefits concerning increasing
direct bookings via your hotel website are plentiful and the
whole process is worthwhile.

3. However, it is quite time-consuming and simply difficult case,
so as the hotel authorities’ efforts are frequently
unsuccessful. The main obstacles consist in encouraging
your guests and persuading them to book directly.

4. The question is - do you do something wrong?
What mistakes do you make and how to avoid
them?

5. Mistake #1
You are not engaged
in remarketing

6. Remarketing - what is it?
Remarketing is the process concerning web technology, for
example, concerning the cookies on your hotel website or
targeting e-mail following the users who have already shown
an interest in your property.

7. If you are not remarketing, you lose a great
chance to attract potential guests’ attention.
What is the solution to the foregoing problem?

8. Everything depends on your guests. While arriving at your hotel,
they usually give you their e-mail addresses. If they do so, you
gain a wonderful tool for remarketing. You can remarket not only
through social campaigns, paid advertisements, but also via e-mail.

9. E-mail has the highest rate of return – if you have potential
guests’ e-mail addresses, they consider booking their stay at
your hotel. In a nutshell, the more elaborate remarketing
campaign you conduct, the larger number of guests you
encourage.

10. According to the
research…

13. How to write the proper e-mails to the potential guests?
The following kind of e-mails should be sent a few hours or a day
after a guest’s fails to book. You can ask guests whether they have
forgotten to complete the process or if they are ready to make their
booking now. You can also offer a discount or other boost.
Remember about highlighting the benefits of direct bookings!

14. Mistake #2:
You do not place any photos and
information about your hotel

15. Imagine that you are going to buy something online. You have to
choose between two similar offers. However, there is one
meaningful difference - the first offer contains a professional
photo and the rich description of the product you are interested
in, on the other hand, the second one has not got any of the
above-mentioned details.

16. The question is - which one would you choose?
In all probability, your decision is certain. Pictures are one of the
most significant parts of your choices. If it comes to your future
guests - they will not be willing to book a stay at your hotel in case
they do not know what it looks like.It is the reason why you should
keep in mind putting professional photos and data on your website in
order to make a great impression on those who are making their
mind right now…

17. MISTAKE #3:
You do not enrich your hotel
website with technological trends

18. Technology is continually making a progress at a quicker pace than
ever before. It influences numerous aspects of the hospitality
industry - not only guests’ expectations but also hotel owners’
attitude towards their businesses. Technological trends lead to the
improvement in each strand in the functioning of the environment
related to the hotels.

20. These days, we are able to communicate instantly with hotel
representative via online chat, open our room or check-in by
making use of our smartphone, get essential information,
comments, reviews or price values concerning hotel rooms…
However, it is a tiny part of actual possibilities of the technology.

21. Nowadays, hotels are more willing to introduce numerous
technological tools in order to gain guests’ interest. Obviously,
such kind of hotel enriched with a wide range of
technological facilities is far more appealing in comparison
with the property which does not have any of the mentioned
earlier.

22. It is sometimes very difficult to choose the most suitable
technological solution for hotel website, although the
selection is wide, so you will surely find something
appropriate for your hotel website.

23. One of the most outstanding option could be
Our.Guide widget. The application provides
personalized travel guide which allow your guests
to explore the surrounding places near the hotel.
However, that’s not everything!

24. The widget is endowed with the Trip Planner - it gives an
opportunity to plan the trip on somebody’s own. In addition, using this
app, the concierge and reception save their time and dedicate it to
more substantial matters, such as: answering guests’ questions or
providing customized service. What is more, Our.Guide application is
rich in numerous useful features - for instance, it is adjusted to the
disabled needs.