Business Social Media by Netdesk
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Mike Georgeson from Netdesk.co.uk presentation on Business Social Media. Includes: What is Business Social Media. The benefits of getting it right. Planning and implementation. Focus on Twitter and Facebook.
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Business Social Media by Netdesk
- 1. Social Media For Business [email_address] | @mgeorgeson
- 2. Mike Georgeson www.netdesk.co.uk [email_address] @mgeorgeson [email_address] | @mgeorgeson
- 3. Objectives Answer questions What is Social Media? Dispel some myths Twitter Facebook The Benefits [email_address] | @mgeorgeson
- 4. What is Business Social Media? Short video [email_address] | @mgeorgeson
- 5. What is Business Social Media? [email_address] | @mgeorgeson
- 6. What is Business Social Media? “ Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” Wikipedia The Established Way - 4 Ps of marketing: Product – Price – Placement – Promotion A New Opportunity – 4 Cs of Social Media Marketing Content – Context – Connections – Community [email_address] | @mgeorgeson
- 7. Some of the myths Not a fad Not Free Not just social [email_address] | @mgeorgeson
- 8. Benefits of Business Social Media [email_address] | @mgeorgeson
- 9. Benefits of Business Social Media Branding [email_address] | @mgeorgeson
- 10. Benefits of Business Social Media Branding Customer Service
- 11. Benefits of Business Social Media Branding Customer Service Lead Generation [email_address] | @mgeorgeson
- 12. Where do you start? Strategy Integrate with existing marketing Tools Measurable outcomes – no. of quality followers, increased visits to website ROI Why are we doing this? Email signature, business cards, website, printed leaflets, brochures Where, When, Who? Research, engage Now [email_address] | @mgeorgeson
- 13. A 'Tweet' is up to 140 characters Think of it as being on a train or bus High Quality Followers and Following [email_address] | @mgeorgeson
- 14. Search Very powerful How you find high quality people to follow [email_address] | @mgeorgeson
- 15. Search Example – Hotel Chester [email_address] | @mgeorgeson
- 16. Communication Very Social ---------------------------------- Very Corporate Keep it professional but give a little bit of yourself Brand Perception Ambassadors & Critics for your business [email_address] | @mgeorgeson
- 17. Example [email_address] | @mgeorgeson
- 18. For business Short video [email_address] | @mgeorgeson
- 19. For business Brand awareness Customer engagement Profile - Recommendations - Likes Competitions Ads Conversations Cost effective Facebook Places [email_address] | @mgeorgeson
- 20. Business page Friendly url Landing page Sharing and getting 'liked' How to Get started [email_address] | @mgeorgeson
- 21. Example [email_address] | @mgeorgeson
- 22. 4 C's of Business Social Media Strategy Branding, Customer Service and Lead Generation Keep it professional but give a little bit of yourself 5 things to take away Content – Context – Connections – Community Integrate with existing marketing [email_address] | @mgeorgeson
- 23. Thank you for your time Questions? [email_address] | @mgeorgeson
Editor's Notes
- Owner of Netdesk based out in the wilds of Frodsham I've been helping companies make the most of the internet for over 15 years and for over 2 years helping them make the most of social media.
- Assuming that because you're here that you have an idea of what it is? Dispel some myths What is Social Media? Current Statistics Will use Hotel / Restaurant and Accountants as examples throughout. Will touch upon blogging, linkedin etc but mainly tonight is about: Twitter Facebook Encourage you to get involved Answer questions
- Video Apologies if you've seen this before but it was updated late last year
- Video Apologies if you've seen this before but it was updated late last year
- Video Apologies if you've seen this before but it was updated late last year
- Not a fad - a great, effective way to engage with your existing and potentially new customers, partners, suppliers Changing the way we communicate. The way we consume information has changed fundamentally – newspaper eaxmple. Not free - many of the services and tools are free but there is an Opportunity cost . It is your investment in time needed to formulate a strategy and plan, and then to implement and monitor those plans. Tweeting takes time, updating your facebook page takes time so you need to manage your time effectively and establish your ROI. Not just social not just chatting about what you had for breakfast - it is an effective business tool that allows you to engage with your customers in unique and personalised ways.
- Not a fad - a great, effective way to engage with your existing and potentially new customers, partners, suppliers Changing the way we communicate. The way we consume information has changed fundamentally – newspaper eaxmple. Not free - many of the services and tools are free but there is an Opportunity cost . It is your investment in time needed to formulate a strategy and plan, and then to implement and monitor those plans. Tweeting takes time, updating your facebook page takes time so you need to manage your time effectively and establish your ROI. Not just social not just chatting about what you had for breakfast - it is an effective business tool that allows you to engage with your customers in unique and personalised ways.
- Branding Really great way of getting your brand known to a much wider audience – especially if you have high quality followers – which I'll mention a bit later Really help to build your reputation and credibility
- Customer service Effective way to communicate with your customers in a quick, soft way – customer has a quick question – use a direct message on twitter
- Lead generation Search for conversations people are having about your products or services Example Grosvenor at Pulford – wedding venue Twitter
- Overall PR, Corporate Communication & Marketing Strategy email signature, website, business social media,
- LIVE demo hotel chester "accountant" near:chester I have a twitter tip sheet that I will email everbody a link to
- LIVE demo hotel chester "accountant" near:chester I have a twitter tip sheet that I will email everbody a link to
- Are you aware of what is being said about your business and by whom? How do you respond to negative comments + Positive comments Hotel Special offers Restaurant Other facilities – spa, swimming, pampering etc Accountant Recent changes to legislation Hobbies
- LIVE demo hotel chester "accountant" near:chester I have a twitter tip sheet that I will email everbody a link to
- More people on facebook than there were on the internet approximately 10 years ago Brand awareness Targeted advertising Customer engagement
- More people on facebook than there were on the internet approximately 10 years ago Brand awareness Targeted advertising Customer engagement
- Live demo Grosvenor at Pulford Print Angels
- Live demo Grosvenor at Pulford Print Angels
- Live demo Grosvenor at Pulford Print Angels