1. 1200 Post Oak Blvd, #1105
Houston, TX 77056 MICHELLE YEGLIC
michelleyeglic@gmail.com
(832) 689-4442
~ MARKETING DIRECTOR ~
Marketing/Management/Business Development
ynamic marketing professional with a 10-year portfolio of success driving innovative strategies to
significantly enhance bottom lines. Innovatively introduced the first luxury, mixed-use development to
Houston with such key players as Tootsies, Eddie V’s and Del Frisco’s Grille. Instrumental in propelling
Houston’s premier shopping destination to #1 in the nation’s retail profits and sales and #1 on Forbes’ 2010 best
shopping destinations list. Dedicated to cultivating high-performance teams, delivering vital projects on time, and
exceeding business development goals. Bachelor of Business Administration in Marketing.
Expertise includes:
Strategic Marketing  Tactical Planning  Expense Management  Financials  Budget Administration  Sales
Forecasting  PR  Advertising  Promotions  Special Event Planning  Social Media Marketing Media
Relations  Community Outreach  Sponsorship Coordination  Key Client Relations  Business
Development  Website Management  Vendor Relations  Project/Program Management
PROFESSIONAL EXPERIENCE
~ The Signorelli Company ~ 2014–2015
The Signorelli Company (TSC) is diversified in all aspects of real estate development from single-family and multi-family
to retail, commercial and mixed-use projects, The Signorelli Company is recognized as a leader in Texas and Oklahoma,
and is one of the largest privately held development companies in the State of Texas.
Director of Marketing  2014-2015
Oversee the strategic marketing for all residential, commercial, medical and mixed-use projects within The
Signorelli Company portfolio. Spearhead strategic marketing, public relations, advertising, promotions and
business development plans, programs and initiatives to promote the marketing direction of all companies
within TSC umbrella.
■ Developed and designed 5 new websites for The Signorelli Copmany to increase interest and visibility.
■ Develope annual strategic marketing, advertising and public relations plans that drive the platform
initiatives for residential, commercial, medical and mixed-use projects.
■ Coordinated and executed Valley Ranch Television commercial (a master-planned community of TSC)
and purchased TV advertising to grow visibility to this new market.
■ Enhanced image, brand and position of The Signorelli Company in its markets as a leader in the land
development industry through extensive PR and exclusive articles.
■ Developed key partnerships with local constituents, politicians, vendors, brokers, Realtors, and
community leaders.
Bottom-Line Growth:
■ Decreased marketing sales spent per home to 3%, delivering and exceeding financial objectives by
developing and executing a comprehensive strategic marketing plan.
■ Boosted visibility of the company’s websites by 1,000% by developing an advertising campaign that
captures the needs of each brand’s target market.
■ On trend to sell 8% more homes than 2014.
~ GABLES URBAN ~ 2011–2013
Gables Urban, a division of Gables Residential, specializing in creating luxury shopping destinations. Gables Urban’s
portfolio includes 12 properties situated in affluent, metropolitan areas of Texas, Atlanta and Florida encompassing more
than 1.2 million square feet of retail. Gables mixed-use developments encompass luxury apartment homes and upscale
retailers including: Tootsies, Eddie V’s, Del Frisco’s Grille, Suit Supply, Q Custom Clothier and Epicure Gourmet
Market.
Director, Marketing & Communications  2011-2013
Spearheaded strategic marketing, public relations, advertising, promotions and business development plans,
programs and initiatives to promote the marketing direction of 12 urban shopping districts in Texas, Atlanta
and Florida. Was responsible for brand marketing, sponsorships, budgeting and monthly marketing
analysis/reporting, along with maintaining community and tenant relations. Managed media requests from
D

2. MICHELLE YEGLIC michelleyeglic@gmail.com
local TV affiliates, reporters and print publications; gave on-camera media interviews. Wrote copy for press
releases, media, print publications, advertising materials, website and social media.
■ Oversaw a $500K marketing program budget and effectively manage funds to drive strategic platforms.
■ Developed annual strategic marketing plans that drive the platform initiatives for 12 properties including
public relations, tourism, advertising, retailer partnerships and signature events.
■ Enhanced image, brand and position of Gables Urban in its markets as a leader in the hospitality, retail
and fashion industries by developing and implementing strategic programs.
■ Cultivated business to Gables Urban developments by building and fostering effective partnerships with
local organizations and national non-profit groups.
■ Developed relationships with local constituents and agencies.
■ Introduced new grassroots partnership opportunities by establishing relationships with American Heart
Association, Muscular Dystrophy Association, Alzheimer’s Association, Bureau of Animal Regulation &
Care, Susan G Komen, American Diabetes Association, American Cancer Society and Sarcoma Foundation
of Houston.
Bottom-Line Growth:
■ Increased sales per square foot to over $1000 and achieved company financial objectives by developing
and executing a comprehensive strategic marketing plan.
■ Boosted visibility by developing a social media campaign, garnering more than 15,000 “Fans” and
“Followers”.
■ Generated $48K annually in incremental revenue, $450K annually in publicity value, and secured an
additional $100K in trade.
■ Gained a 25% increase in international sales by devising a strategic tourism strategy to drive international
traffic.
~ SIMON PROPERTY GROUP ~ 2007–2011
Simon Property Group, Inc. is an S&P 500 company and the largest real estate company in the U.S. The Company
currently owns or has an interest in 393 retail real estate properties comprising 264 million square feet of gross leasable
area in North America, Europe and Asia.
FIREWHEEL TOWN CENTER, Dallas, TX 2011
An open-air, mixed-use development with over 1 million-square-feet of retail space, and 75,000 square feet of upscale
office space. Includes specialty retail, unique restaurants, a theatre and 300+ luxury apartments and townhomes.
Area Director, Marketing & Business Development  2011
Created, developed and implemented the overall strategic management and marketing direction of the
shopping center in order to meet corporate and property business and marketing objectives. Responsible for
staff supervision of marketing, customer service, sponsorships/business development, budgeting and
monthly marketing analysis/reporting, along with maintaining community, tenant and public relations.
■ Managed day to day activity of 8-member marketing team.
■ Worked closely with leasing, operations and security to meet and exceed property objectives.
■ Lead the company in social media fan percentage increase – boosting audiences by 350%+.
■ Created and managed a $400K annual marketing budget.
■ Chosen to lead a $250M corporate enhancement project that is responsible for increasing amenities and
improving customer experience.
■ Executed and planed more than 15 annual signature events including Star Spangled Spectacular which
generated crowds of 15K+.
THE GALLERIA, Houston, TX 2007–2011
The #1 shopping and tourist destination in Houston with 375+ fine stores and restaurants, and 2 Westin hotels; upscale
retailers include: Cartier, Neiman Marcus, Chanel, Yves Saint Laurent, Gucci, Saks Fifth Ave and more.
Assistant Director, Marketing & Business Development  2008-2011
Created, developed and implemented the overall strategic marketing initiatives for The Galleria, 4th largest
retail property in US. Supervise 9-member team in executing campaigns. Drove client relations, special event
planning, strategic partnerships and social media campaigns. Co-administered $2M budget and oversaw
$5.2M giftcard program. Partnered with 3rd-party advertising, marketing and PR agencies to manage local
and national brand promotions and events tours.

3. MICHELLE YEGLIC michelleyeglic@gmail.com
Bottom-Line Growth:
■ Propelled The Galleria to become nation’s leader in retail profits and sales and to top Forbes Magazine’s
list as “The Best Shopping Destination in 2010.”
■ Generated $250K in advertising and sponsorship revenue from Kipro, NTC Public Television, BoConcept,
Hamilton Watches and High Fashion Home with $125K in new business since 2008.
■ Secured $600K revenue by playing vital role in implementing Cadillac and MD Anderson Children’s
Cancer Hospital sponsorship programs.
■ Boosted revenue $520K by playing integral role in planning, coordinating and executing Simon Fashion
Now, Ice Spectacular and Primavera.
■ Realized $5M in giftcard sales by partnering with Guest Services Manager to foster key client relationships.
Key New Initiatives:
■ Played creative role in launching 2 new corporate initiatives: American Express PASS and Mobile POS.
■ Piloted 100+ multiple promotions with corporate brands including Nintendo, Panasonic, Diet Coke, Heart
Truth Exhibit and Sony Style.
■ Launched The Galleria’s social media outlets on Facebook and Twitter; captured 40K+ followers by
encouraging fan interaction through innovative marketing initiatives.
Marketing Coordinator  2007-2008
Managed relationships with advertising and sponsorship clients; led production and installation of large-
scale media and ensured all sponsorship elements were executed correctly. Drove creation of promotional
and advertising collateral and executed special events including Simon Fashion Now, Primavera and Ice
Spectacular. Administered client agreements, drafted leases and managed A/R and A/P. Forecasted sales
revenue. Developed and managed website; wrote copy and updated online information.
EDUCATION & TRAINING
Bachelor of Business Administration in Marketing, 2006 ~ Texas State University, San Marcos
AFFILIATIONS
Board Member, Fashion Retail Management Advisory Committee for the Art Institute
Zeta Tau Alpha
TECHNICAL SKILLS
JD Edwards, Word, Excel, Access, PowerPoint, Adobe Illustrator, Scarborough Research