Xiaomi MIUI App Market

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Michelle Cheung

Find out more about Xiaomi! Find out more about the fastest growing and one of the top app stores in China!

Technology Business

Xiaomi MIUI App Store Milestones
5.10
Developer
platform
launched
Operation
team
established
6.29
11.15
200 million
total app
downloads
100 million
total app
downloads
1.05
400 million
total app
downloads
4.09 7.02
800 million
total app
downloads
Xiaomi App Store was officially launched in June 2012

Aug 30th, 2013: Xiaomi App Market reached 1 billion total
downloads (took 391 days)

Key Numbers
• Ranked 5th in China amongst 200+ other app stores
• 18,000,000+ users
• 1,300,000+ daily searches
• 5,000,000+ daily downloads

Xiaomi App Market distribution
• 70% of Xiaomi users utilize the Xiaomi app store
• In 2013, Xiaomi sold 7.5 million handsets in the first half
of the year and expected to sell over 20 million by year
end.
• Total Xiaomi devices produced so far: 15 million+

Xiaomi users are one of the most active
Android users in China
Source：友盟指数活跃设备Top 40 (统计时间:2013-5-01至2013-5-31)
Galaxy S3 Note2 S2 Ace 小米1s 小米1 小米2 Note C8812 C8813

Books EntertainmentPhotography
Most popular app categories in
Xiaomi App Market:

Least popular categories in
Xiaomi App Market:
Education Music & Videos

Other trends to note
The mid market segment for the Shopping, Education and Travel and Traffic
categories, showed good growth trends and momentum
0
20
40
60
80
100
120
Oct Nov Dec Jan Feb Mar
Shopping Education Travel & Traffic

Network data shows:
- 92.5% of apps are downloaded from WiFi network
- More than 10% of utilize carrier network to download
from the most popular app categories:
photography, book and entertainment
- Only 4% of users utilize carrier network to download
the least popular app categories: Education and
Music & Videos

Xiaomi App Market download patterns
throughout the day
37% of downloads occurs after 8pm
Weekends are the peak periods
0:00 6:00 12:00 18:00

• Our team is always
looking for new and
interesting apps for
Xiaomi users!
• Add your app into
one of the fastest
growing app stores
in the nation!
• Your app can get up
20,000+ downloads
per day depending
on popularity and
other factors

Further inquiries:
michelle.cheung@xiaomi.com

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Xiaomi MIUI App Market

1. Xiaomi MIUI App Market

2. Xiaomi MIUI App Store Milestones 5.10 Developer platform launched Operation team established 6.29 11.15 200 million total app downloads 100 million total app downloads 1.05 400 million total app downloads 4.09 7.02 800 million total app downloads Xiaomi App Store was officially launched in June 2012

3. Aug 30th, 2013: Xiaomi App Market reached 1 billion total downloads (took 391 days)

4. Key Numbers • Ranked 5th in China amongst 200+ other app stores • 18,000,000+ users • 1,300,000+ daily searches • 5,000,000+ daily downloads

5. Xiaomi App Market distribution • 70% of Xiaomi users utilize the Xiaomi app store • In 2013, Xiaomi sold 7.5 million handsets in the first half of the year and expected to sell over 20 million by year end. • Total Xiaomi devices produced so far: 15 million+

6. Xiaomi users are one of the most active Android users in China Source：友盟指数活跃设备Top 40 (统计时间:2013-5-01至2013-5-31) Galaxy S3 Note2 S2 Ace 小米1s 小米1 小米2 Note C8812 C8813

7. Books EntertainmentPhotography Most popular app categories in Xiaomi App Market:

8. Least popular categories in Xiaomi App Market: Education Music & Videos

9. Other trends to note The mid market segment for the Shopping, Education and Travel and Traffic categories, showed good growth trends and momentum 0 20 40 60 80 100 120 Oct Nov Dec Jan Feb Mar Shopping Education Travel & Traffic

10. Network data shows: - 92.5% of apps are downloaded from WiFi network - More than 10% of utilize carrier network to download from the most popular app categories: photography, book and entertainment - Only 4% of users utilize carrier network to download the least popular app categories: Education and Music & Videos

11. Xiaomi App Market download patterns throughout the day 37% of downloads occurs after 8pm Weekends are the peak periods 0:00 6:00 12:00 18:00

12. • Our team is always looking for new and interesting apps for Xiaomi users! • Add your app into one of the fastest growing app stores in the nation! • Your app can get up 20,000+ downloads per day depending on popularity and other factors

13. Further inquiries: michelle.cheung@xiaomi.com

Xiaomi MIUI App Market

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