This is a non-profit presentation about digital trends on the retail business. It was a case study for a job-application.

1. Michaël Huyghe
Presentation
#Retail #Fashion #Shoes #Digital #Dearmedia
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2. International References
More videos...
Starbucks
2. http://www.youtube.com/watch?v=KRFofwu-0o4
Kellog’s
3. http://www.youtube.com/watch?v=KWSRRLFPCYk
1. http://www.youtube.com/watch?v=fGaVFRzTTP4
Comodo
4. http://vimeo.com/51408113
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3. Digital Trends in Retail
BUT ALSO ...
Smartphone as the credit card
Gamification to turn on consumers
Customer service will improve
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4. Digital Trends in Retail
BUT ALSO ...
It’s all about targeted marketing
In-store digital integration
Content suitable for Social Media
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5. Digital Trends in Retail
BUT ALSO ...
Earned Media is king
Augmented Reality
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6. Digital Trends in Retail
Non-digital retailers
get on board
or fail!
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7. Evolution
5 Media Profiles Online buying
Segmentation will no longer hold. The digital revolution will
impact every newborn. Online (or mobile) buying will be
common sense. What is true today, will be false tomorrow.
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8. Evolution
Many interactive functions to be explored yet!
on TV, on mobile, on tablets...
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9. Evolution
The Importance of Crossmedial Awareness!
THINK BIG!
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10. Impact : 2015 - 2017
People on the move,
the impact will be HUGE!
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11. Impact : 2015 - 2017
CUSTOMER CARE Omni-presence ON- & OFFline 24/7
MARKETING Triggering the right impulse!
SALES Smaller marging on products
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12. Impact : Action
CUSTOMER CARE Invest time & efforts in good CRM
MARKETING Be visible! Keep an eye open!
SALES Embrace online purchases
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13. Objectives
1. Stay in touch with consumers ( = upselling on LT)
2. Restore the art of servicing, anytime anywhere
3. Control the database wisely
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14. Priorities
1. Engage employees to become conversation managers
2. Personalise the values of the company
3. Create online/mobile omni-presence
4. Tell a story ... involve customers to participate
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15. Concept
WEB
Add Testimonials
of customers & employees
(cfr. Dovy)
SOCIAL MEDIA OFFLINE
focus on Quick-wins Mayor Focus on :
contests, discounts,
- Related Services
MOBILE new arrivals etc.
- Qualitive Argumentation
Quick access to data -Stock Management
Order & Pay TABLETS - Presentation 24/7
Added Value during
TV
TV ads or during
shopping
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16. Thanks.
Sources: Wijs, Tapptic, TheParkingLot, BBDO Connect, Wildstream, twitter
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