Objective: Drive Awareness of the 2014 opening of the College Football Hall of Fame in Atlanta; in addition capture data and drive purchase consideration for Legacy Brick program With only 6 days to pull off we created a custom branded experience at the Chick-fil-A Kickoff Fan Zone during the official kick off game of the 2014 CFB season including iPad, QR code social media integration along with brand ambassadors and data capture mechanisms

1. COLLEGE FOOTBALL HALL OF FAME
Strategy: Brand Awareness / Purchase Consideration
OPPORTUNITY:
Drive Awareness of the 2014 opening of the College Football
Hall of Fame in Atlanta; in addition capture data and drive
purchase consideration for Legacy Brick program
SOLUTION:
With only 6 days to pull off we created a custom branded
experience at the Chick-fil-A Kickoff Fan Zone during the
official kick off game of the 2014 CFB season including iPad,
QR code social media integration along with brand
ambassadors

2. COLLEGE FOOTBALL HALL OF FAME
Strategy: Brand Awareness Campaign
RESULTS:
Interacted with over 13,000 consumers; captured 300 +
unique e-mails, and sold several legacy bricks during a 5
hour event activation