Dyle Mobile TV case study

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Dyle Mobile TV Tech tour
Technology
Retail Promotion
Social Media
CPG

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Dyle Mobile TV case study

  1. 1. DYLE MOBILE TV Strategy: Brand Awareness / Purchase Consideration OPPORTUNITY: Drive Brand Awareness and introduce newest mobile tv technology to consumers SOLUTION: A two week 12-city Dyle Mobile TV Coffeehouse Tech Tour; The tour aimed to create traditional and social media buzz while raising awareness about mobile TV for local residents, and offer local media in-person access and a relationship marketing program to the network executives leading the industry effort.
  2. 2. DYLE MOBILE TV Strategy: Brand Awareness Campaign RESULTS: Mobile TV Tour STATION ATTENDANCE •27 stations across the 12 markets attended NON-STATION HIGHLIGHTS •Orlando Sentinel •Dallas Morning News •Deemable Tech – Jacksonville •Digital Family Advisor •Cincinnati Business Courier •Xconomy
  3. 3. DYLE MOBILE TV Strategy: Social Media / Online RESULTS: AUDIOVOX LAUNCH • 15 unique online articles including syndicated story in the AP STATION MARKETING COVERAGE • 11 unique online articles MOBILE TV TOUR COVERAGE • 45 unique online articles
  4. 4. DYLE MOBILE TV Strategy: Social Media / Online TWITTER GROWTH RESULTS: INTERACTIONS: 280 (Includes retweets, favorites, follows & mentions). OVERVIEW: • Beginning with the launch of Audiovox mobiletv, and the start of the coffeehouse tour, Dyle’s Twitter garnered an increase of >59 followers in about two weeks, as well as increased engagement and mentions. September October November INSTAGRAM / VINES • WCPO (Cincinnati) made two vines from the event. • Four attendees posted Instagrams from their experiences at the events.

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