In order to assist business choices, social media analytics refers to the capacity to obtain and derive meaning from data obtained through social media networks. has the capacity to collect data from social media platforms that may be utilised to support business decisions and assess the success of the activities performed as a result of those decisions.

1. Social Media Analytics | HipSocial by 500apps
The ability to get and derive meaning from data collected from social media platforms in order to support
business choices is referred to as social media analytics. has the capacity to compile and understand
social media platform data that can be utilised to support business decisions and assess the success of
the activities performed as a result of those decisions.