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Morehouse Presentation
1.
2. Company Introduction:
Industries & Markets Served
Food Service Industry: Morehouse is
one of the leading manufacturer’s of
food service items both in private
label as well as the Morehouse label.
Our products are used all across the
globe and distributed to restaurants,
hotels, casinos, schools, etc.
Retail Industry: Morehouse sells it’s retail
mustard and horseradish in grocery
markets across the Western part of the
United States as well as internationally.
We also produce and manufacture private
label retail goods for customers who’s
products span the globe.
3. Company Introduction:
Industries & Markets Served
Manufacturing Industry: Morehouse Foods
supplies mustard, horseradish, and vinegar to
companies who produce foods in many food
related categories. Industrial sizes range from
5 gallon pails to 50 gallon drums to 250 gallon
totes. BBQ sauces, mayonnaise, salad
dressings, custom sauces, and hot sauces are
just a few types of foods that use our products
as an ingredient in their formula’s.
International: Morehouse Foods mustard
and horseradish can be found all around the
world: India, China, Japan, South Korea,
Europe, and all over North America.
Morehouse supplies all retail, food service,
and industrial markets with it’s mustard and
horseradish.
5. Company Introduction:
Food Safety, Achievements, & Certifications
In over 118 years of doing business, Morehouse Foods has never been shut down and has never
had a food recall. However, in the event anything happened to the Los Angeles plant, we have the
capability to produce mustard/horseradish in our Montreal plant.
All quality control personnel and managers receive HACCP training as well as food safety training.
SQF Audit Scores:
– 2012: 98%
– 2013: 97%
– 2014: 98%
– 2015: 100%
Certifications:
– QAI Organic Certified
– GMO Certified (most organic formula’s)
– USDA Certified for Organic
– SQF Certified Level 2
– Kosher Certified
6. Company Introduction:
How do we differentiate ourselves?
What separates us from our competitors is the consistency in the quality of
our product, and our outstanding commitment to our customers. Since
1898, Morehouse Foods has established ourselves as a leading provider of
mustard and horseradish all across the globe. We are a 5th generation
family owned company and take a lot of pride in what we do. We know
where we excel and stick to what we do best. Being fair, honest, and
transparent is our commitment to our customers, and we are very proud
of the relationships we have built over the years.
7. Category Management:
Category Trends
Organic Food/Non GMO: One of the major trends, especially over the last 5-10
years, is the organic category. This is expected to continue to increase over the
next several years as the American public, and people across the world, are more
conscious of what type of foods they consume. We are proud to say Morehouse
Foods was on the forefront of this trend over 20 years ago, and we continue to
expect growth for many more years to come.
Sriracha: Sriracha is one of the trendiest flavors in the market today. Morehouse
Foods followed this trend a couple years ago by creating a ‘Sriracha Cerveza Chili
w/ Lime’ under our El Rey label. We also produce a Sriracha flavored mustard for a
couple of our private label customers.
Beer Mustard: The craft beer revolution has taken America by storm over the last
10 years. A lot of these breweries are using the mustard category as a marketing
platform for their beer. We manufacture and produce beer mustard for several
breweries and organic retail stores across North America.
8. Category Management:
Overview Innovation Pipeline
New packing/New Products:
Morehouse Yellow Mustard 12/8 oz tear
drop bottle (picture A far left) has been
replaced by the 12/8 oz pinch waste
bottle (picture A far right).
Morehouse 12/17 oz tear drop bottle
will be replaced by 12/20 oz pinch waste
bottle. This change will occur during the
last quarter of 2016.
Morehouse has started manufacturing
and producing 4/1 gallon Organic Yellow,
Organic Dijon, and Organic Stoneground
under the Morehouse label (picture B).
Picture A
Picture B