Personal Information
Organization / Workplace
Greater Philadelphia Area United States
Occupation
Sr. Director of Marketing at BESLER | Author | Speaker | Podcaster
Website
launchcatalyst.net
About
I am a B2B marketing leader helping companies in healthcare and life sciences technology space generate new and repeat business through comprehensive marketing communications and product marketing programs.
PRODUCT LAUNCHES
I have extensive experience leading go-to-market strategies across complex organizations resulting in many successful product launches worth millions of dollars in new revenue.
BRAND DEVELOPMENT
I employ innovative content marketing techniques to create loyal audiences who become brand advocates. From blogs to integrated multimedia campaigns across social media, I build award winning marketing communications programs that engage, educate, and convert B2B consumers.
...
Tags
marketing
product launch
content marketing
marketing mistakes
go-to-market
product management
marketing plan
medicare hospital
See more
Presentations
(16)Documents
(9)Likes
(2)The Search for Meaning in B2B Marketing
Velocity Partners
•
10 years ago
Really LinkedIn 'what is social selling?'
Dent
•
10 years ago
Personal Information
Organization / Workplace
Greater Philadelphia Area United States
Occupation
Sr. Director of Marketing at BESLER | Author | Speaker | Podcaster
Website
launchcatalyst.net
About
I am a B2B marketing leader helping companies in healthcare and life sciences technology space generate new and repeat business through comprehensive marketing communications and product marketing programs.
PRODUCT LAUNCHES
I have extensive experience leading go-to-market strategies across complex organizations resulting in many successful product launches worth millions of dollars in new revenue.
BRAND DEVELOPMENT
I employ innovative content marketing techniques to create loyal audiences who become brand advocates. From blogs to integrated multimedia campaigns across social media, I build award winning marketing communications programs that engage, educate, and convert B2B consumers.
...
Tags
marketing
product launch
content marketing
marketing mistakes
go-to-market
product management
marketing plan
medicare hospital
See more