Cortellis for Competitive Intelligence SME launch

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This program, targeted to small and medium sized biotech firms globally, allowed hundreds of companies to experience the new platform and generated significant new revenue for the organization.

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SME Evaluation Program Campaign Snapshot
Michael Passanante
Director, Product Marketing
September 15, 2011

Campaign Media
Third Party Partners
Nature Biotechnology
Fierce Biotech
Fierce Pharma
BioSmart Brief
Licensing Executive Society
Burrill Report
EBD Group
Bio Executive International
Life Science Leader
LinkedIn
• The advertising campaign includes many different
media touchpoints delivered by Thomson Reuters
directly to prospects or through the third party
partners listed to the right
• Touchpoints spanned across:
• E-mails
• Web
• Print Ads
• Newsletter banners
• Social media/SEO
• Direct Mail
• Conferences

July 29 Cortellis release – Version 11.3

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