This short deck provides an overview of Ridge Consulting's rapid Strategy Development Workshop for small and medium sized technology companies.

1. Strategy
Development
Workshop
Overview October 2016

2. Your Company Needs Direction
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“The company without a
strategy is willing to try
anything."
― Michael Porter

3. Why Strategy?
 Many companies jump straight into product, sales, operational and marketing
strategies (functional strategies).
 Corporate strategy needs to come first, providing coherence and longer-term
direction to these functional strategies
 A Corporate Strategy is:
 Enduring
 Adaptable
 Coherent, and
 Transcends S-Curves
 Provides a longer-term framework as a context for direction and decision-
making about functional strategies and a rapidly changing environment.
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4. The Gap: Strategic Direction
Marketing Planning
BTI Workshop
Strategic
Stars
Workshop
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5. Workshop Goals
 Introduce to you a framework of tools which you can use to build and refine
your strategy over time, and which can be used as a frame of reference for
future decision making.
 Help you commence your JOURNEY towards developing an enduring, coherent
strategy based on a distinctive competitive advantage and which transcends
technology S-curves or business cycles.
 End the day with your completed DRAFT strategy canvas.
 Help you to highlight the right questions to ask of yourselves going forward.
 Provide a basis for our three 2-hour follow up sessions.
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6. Workshop Agenda
 Using Ridge Consulting’s Proprietary “ALIGN”™ Methodology for
accelerated strategy development
 Aspire: Organisational Purpose
 Vision & Mission
 Lookout: External Analysis
 Political, Economic, Environmental, Social, Technological, Legal
 Internal: Internal Analysis
 SWOT, VRIN Analysis
 Gap: Strategic Options, Strategic Fit & Strategic Choice
 Identify Your Distinctive Competitive Advantage
 Gap Analysis (strengths you need to develop)
 New Direction: Potential Strategies
 Competition, Market Positioning and Potential Solution Offerings
 Deliberate and Emergent Strategies
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7. Strategy Development Tools We Use
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8. Your New Strategy
 We will leverage these strengths and core competencies:
 1.
 2.
 3.
 To focus on this market segment:
 1.
 And invest in these internal assets to become the dominant player within this
timeframe:
 1.
 2.
 3
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9. Strategy Development Canvas
 End of Day Output
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10. Michael Kelly, B.Sc., MA, C.Dir
• Chartered Director
• The global “gold standard” in company leadership & direction.
• Serial Entrepreneur
• Managing Partner, Ridge Consulting
• CEO, Impertion Ltd
• Co-Founder, TSL Marketing
Workshop Leader
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www.ridge-consulting.com info@ridge-consulting.com

11. What Our Clients Say
 Melissa Hadley, Global Channel Strategy
and Development Manager, IBM Cloud
“The IBM Stars initiative is absolutely
committed to the successful development
of our hybrid cloud partners. This
investment in the strategy development
workshops from Ridge Consulting
demonstrates IBM’s dedication to our
partners long-term success. We now look
forward to these partners achieving their
full potential, and to their successful long-
term partnership with IBM”.
 Ales Smetana, CEO,
SpecialistsGrid
“I was very surprised at how much
we were able to achieve in a single
day. The workshop leader kept us
highly focused as we worked through
the methodology. By the end of the
day not only had we gained serious
insights into our direction and gaps,
we also had a clear and
comprehensive basis for our strategy.
I highly recommend this workshop to
any technology Reseller that needs
to find their focus.”
© Ridge Consulting 2016 All Rights Reserved
www.ridge-consulting.com info@ridge-consulting.com

12. Thank You!
We look forward to working with you and your team…
© Ridge Consulting 2016 All Rights Reserved
www.ridge-consulting.com info@ridge-consulting.com