Appassionata Brand presentation 2018

Appassionata
Arrive Indulge Relax
1Copyright © 2017, Appassionata Ltd. All rights reserved.

Contents:
Page
• Le Marche 3-4
• Patrignone & Montalto dell Marche 5-7
• Il Riposo – ‘The Retreat’ 8-11
• Owner Testimonials 12
• Press Coverage – National and International 13-14
• Who are we? 15
• What is Fractional Ownership? 16
• Why Buy? 17
• Ownership Structure 18
• Residency Calendar 19
• Advantages and Benefits 20
• Past Projects
• Casa Tre Archi – re-sale available 21
• Casa Leopardi 22
• Casa Giacomo – re-sale available 23
• Contact Us 24

Le Marche, Italy
• All of Italy wrapped into one region….
• Untouched and full of classic Italian charm and culture
• Over 180km of coastline with many beautiful blue flag beaches
• Sibillini Mountains with amazing national parks & skiing
• The true heart of the region sits in the medieval hill top villages
• Abundance of amazing culture, food and wine
• Easy access to Airports and some of the most iconic Italian cities.
3
Copyright © 2017, Appassionata Ltd. All rights reserved.

Le Marche
“All of Italy wrapped up into one region”

• Patrignone is a beautiful, historic 12th century medieval borgo (hamlet), 20 minutes from the
coast and 30 minutes from the mountains in Le, Marche, Italy.
• Famous as an important cultural centre between the 15th and 17th centuries, it was home to
well known painters, sculptors and historians. An enormous miracle is reported to have taken
place here in 1260 as shown in the inscription on the ‘Porto del Borgo’.
• Walking around the cobbled alleyways you feel the aura of this special village.
• 256m above sea level, the village has stunning views and is built on a rock surrounded by
two gorges. It is a frazione of the medieval town of Montalto delle Marche, 3 minutes drive
away.
• A small supermarket, cafe bar and restaurant are an easy walk away.
• Montalto is a short drive up the hill and was the home of Pope Sisto V, elected in 1585 and
he made Montalto a Papal state during his reign. The Cathedral in the main square is truly
magnificent.
• There are a variety of shops, bars and restaurants and many beautiful historic buildings.
5
Patrignone…. home to Il Riposo ‘The Retreat’

Patrignone & Montalto

Il Riposo – ‘The Retreat’
• An historic property dating back to the 12th century, having been carefully and lovingly restored
by the Appassionata team of builders and artisans.
• 210sqm (2260sq ft.) of living space. The house is laid out over 3 floors with the main entrance
at the 1st floor through an historic brick archway. There is a surprisingly large and easily
maintained beautiful terraced garden with open views to the rolling hills and medieval villages
beyond.
• A unique feature of this home is the beautiful swimming pool situated in the lower level of the
private walled garden.
• The large open plan dining-kitchen overlooks the garden and views east, with easy access to
the outside dining area. The comfortable lounge has a lovely wood burning stove for cozy
winter evenings and family entertaining.
• This property has 4 double bedrooms and 3 bathrooms (the 2 master bedrooms are en-suite).
One of the bedrooms has a stunning roll top bath.
• From £105,000 – for a 1/10th fractional share (5 weeks per year). Prices are subject to
increases over time.
8

Il Riposo

12
Owner Testimonials …. a small selection
“Heaven on earth, one of the best decisions we ever made.” Chris and Deb Everard (UK) -
Owners in Casa Tre Archi
"We have been searching for that perfect spot in unspoiled Italy and were fortunately referred
to the Appassionata properties. This is truly a family operation and all family members are
dedicated to meeting the needs of the owners—from the initial inquiry, through the
transparent and painless purchase process, and after ownership. They are warm, friendly,
and very professional with a true love for Italy and pride in their properties.” Paul Schrader
(USA) – Owner in Casa Tre Archi
“Where Tuscany and Umbria have been discovered, Le Marche has not. Therein, lies its
appeal. We have found a very special place to lay down memories............. Ah!-
ppassionata!“ The Gale family (UK/USA) - Owners in Casa Leopardi
“I had a date with a house in Italy, and it was love at first sight! When you buy into
Appassionata, you buy a lifestyle. A real Italian lifestyle. A region full of wonderful people who
are passionate about their land and take pride in their life.” Jill Karp (USA)- Owner in Casa
Giacomo
“Arriving at the property you know everything will be taken care of and you can relax in your
beautiful Italian luxurious home!” The Razzano Family (UK), Owners in Casa Giacomo.
"We saw the Sunday Times article in 2013, hopped on a plane, fell in love with Leopardi, and
went ahead with purchase without any delay. Everything was superbly documented, making
clear what our rights and responsibilities are, and making our decision an easy one.” Tony &
Jean Morton (UK) – Owners in Casa Leopardi

DESIGNHomes
n! ArhabileTHE TOP SCOTS DESIGNER SHARES HIS HOMES NEWS AND VIEWS
September 22, 2013 TfOVel & H O m e S 1 5
The door into summer
AS summer gives way to autumn, it's good to keep that happy
sunny feeling in our homes — and we can keep our spirits up by
using floral patterns and scented candles in our interiors,
Even if our eyes are missing sun-drenched views outdoors we
can at least keep that magical feeling alive indoors,
Imagine getting home on a dark evening and opening the
door to be greeted by bright flowers and beautiful scents — it's
guaranteed to make you feel better.
Prestigious Textiles do a range of wonderful floral patterns
from opulent ferns to beautiful blooming roses, If you're not
planning a full makeover, you can also use these as detailing in
your existing decor.
You can use your sense of smell to bring back a little of that
summer feeling too — using aromatic candles.
It's easy to pick them up at the local supermarket but my
advice is to spend a
little more because the
effectiveness of your
candle is all to do with the
essential oils blended into
the wax,
Well established firm
Shearer Candles (shearer-
candles,com) have for
years kept my home looking
and smelling good,
Their range is well worth
trying and, with the right
fragrance, a dull, dark Sep-
tember evening can be
given a 'spring' uplift,
Black Vanilla blends the
k - luscious orchid flavour with
sweet maple and a hint of
nutty walnut, while Ever-
green brings the fresh scent
of the forest indoors,
As we move into winter,
you can bring on a festive
feeling with the correct fra-
grances — a mix of festive
spices, juniper berry and
white heather is perfect for the run-up to Hogmanay, Mean-
while, The Gathering — an aromatic blend of fresh citrus, moss
and green leaf — should prove popular for the Year of Home-
coming Scotland 2014.
Another great way of keeping nature alive is to look at fabrics,
It's now very trendy to use floral and leaf patterns in your home
decor, A floral window blind, for example, is great for cheering
up a room, Or try new cushions in natural colours mixed with
floral prints, Framed sunny scenes and a few well-chosen fake
floral displays can keep our homes fresh till spring!
£8)ffiRattl
I WANT a feature
light for my hall
that will give an
overall glow. I have
no room for
furniture and only
one corner next to
the kitchen door.
Any ideas? Sharon
James, Livingston.
How about this
unusual designer
affair? The base
glows and, while
it's quite pricey,
it's both a coat
stand and light —
ideal when
space is tight.
£295 from
gomodern.co.uk
• If you have a homes
query you'd like some
help with, write to: Ask
Amabile, The Sunday
Post, 80 Kingsway East,
Dundee DD4 8SL or email
askamabile®
sundaypost.com
BEST BUY
DOBBIES have some
blooming great cushions
at the moment. Choose
from Fifi Chintz, £10; Toile,
£15 and Rosetia, £10.
We're cdl set
to share our
Italian idyll
A
FOLLOW JOHN ON FACEBOOK AND TWITTER ©JOHNAMABILE, AMABILEDESIGN.COM
S an interior design
expert, Dawn Cava nag h-
Hobbs has an eye for
things of beauty.
And she admits she was instantly
hooked by the delights of Italy during
a visit there,
Now Dawn and her husband
Michael — who was brought up in
Drymen, Stirlingshire — have followed
up on their passion with a property
project that's winning admirers,
"The first time Michael and I went to
Italy over a decade ago we
completely fell in love with it," Dawn
told The Sunday Post,
" It was the food, the wine, the
people and the design.
"We pretty much made an instant
decision that was where we wanted
to be and create something,
"We started looking in Tuscany but
unfortunately I think that has been
spoiled a bit by mass tourism.
"A friend told us about a region
we'd never heard of called Le
Marche, It's in central Italy — near
Tuscany, Umbria and Lazio — over-
looking the Adriatic Sea,
"It's full of lovely hilltop medieval
towns with olive groves, lavender
plantations and vineyards,"
Together Dawn and businessman
Michael — who bought the Adams
childrenswear chain from Sir Philip
Green in an £87million buy out in 1999
— snapped a five-acre estate near
the village of Montefiore dell'Aso,
The stunning property boasts its
own olive groves and vineyards,
Then the couple began meeting
holiday home owners in the area,
" Most of them were only using their
properties a few weeks a year,"
By Bill Gibb
bgibb@sundaypost.com
Dawn explained, "They spent most of
their holiday time tidying the garden,
dusting down the house and doing
running repairs,"
An idea began to brew, After going
to a "fractional ownership" seminar in
San Francisco, the couple decided
they could do an Italian job on it,
Fractional ownership was originally
developed in the world of corporate
aviation — where businesses bought
shares in jets rather than incur the
expense and running costs of buying
a plane outright,
Dawn and Michael have imported
that concept to their Italian dream,
"I think fractional ownership is the
wise man's way of owning a property
abroad," explains 53-year-old Dawn,
"You can buy into a property of a
much higher value than you would
by buying outright.
"With timeshare you are buying
time, here it's like buying a share in
the company.
"As the property prices go up your
share price goes up,"
The pair have set up a company,
Appassionato, to administer two
properties on their Giacomo Leopardi
estate, Each haslOowners who take
five weeks share apiece,
The first property has four bed-
rooms, the second, the original old
farmhouse, has five, Current prices
start from £105,000 with an annual
service charge on top,
"I did all the interiors and it was
great working with local craftsmen,"
added Dawn.
"An artisan created elegant hand-
made wall lights and the blacksmith
made stair railings, So we helped
local trades stay in business."
• FOR more visit appassionata.com
13
National Newspaper Press Coverage

1414
Amazing Press Coverage

Appassionata Ltd
• Luxury Boutique Fractional Ownership Family business developing amazing properties in
the beautiful Le Marche region of Italy.
• Proven experience having completed 6 developments (4 fractional properties) in Le
Marche. Appassionata have been established since 2007, having successfully sold
fractional shares to over 40 different owners from around the world.
– Entrepreneur Michael Hobbs
– Interior Design & Marketing Dawn Cavanagh-Hobbs
– Client Liaison, Sales & Property Management India Hobbs-Mauger
– Project Management, Building & Maintenance Charlie Mauger
The business was created as a way of sharing their love of Italy with a discerning and select
group of people.
Who are we?
15

What is Fractional Ownership at
Appassionata?
• Fractional Ownership is a simple way to buy a share in a luxury holiday home. It is a tried and
tested formula and our legal structure has been created by specialist law firm Howard Kennedy,
based in London.
• Fractional Ownership is a growing market and now considered to be one of the most financially
astute ways of purchasing overseas property.
• Fractional Ownership allows a number of buyers to collectively own a property, which is
professionally managed and maintained.
• As a lifestyle investment, fractional ownership makes sense. Owners are investing in ‘bricks and
mortar’ and an asset that can be passed on to family.
• On average, a traditional holiday home owner only uses their property for 40 separate nights –
but pays for the whole year, whereas fractional owners don’t have the financial burden of
maintaining the property all year round, as the running costs are shared between owners -
making fractional ownership a truly affordable option.
• IL Riposo is owned by it’s members, through a UK based non-trading limited company and are
operated exclusively for owners enjoyment.
• Italian title to the estate is held in this UK company. When owners wish to sell, gift or transfer their
membership it is a simple and straight forward process and can be executed from overseas. It
does not involve the complexity, or cost, of transferring property through the Italian legal and tax
system, this has already been taken care of. We have successfully undertaken a number of re-
sales on behalf of owners.
• Owners buy a 1/10th interest in their residence of choice (e.g. IL Riposo)
‘Shared Freehold Ownership in Perpetuity’
16

Becoming an owner in one of Appassionata's properties is ideal if you:
• Want to buy the weeks you are actually going to use each year.
• Want to align your costs with your usage.
• Would love to make a lifestyle investment that you can share with family & friends.
• Would like to own a more luxurious home than perhaps you could otherwise afford.
• Are on a limited budget but would still like to own a home in Italy.
• Don’t want to pay the annual costs of running a full freehold property.
• Want a fully furnished luxurious property.
• Would like your holiday home to be managed and serviced, your holiday starts the minute you
arrive!
“ Seen through the prism of a global downturn, fractional ownership has become a strikingly attractive
and popular option”
Financial Times
17

IL Riposo
Ownership Structure
10 Members
IL Riposo
IL Riposo Limited
IL Riposo
‘The Retreat’
10 Exclusive
Company Members/
Shareholders
UK Company Limited
by Guarantee – Non-profit
Operating Company for the estate
owned by the 10 members.
Italian Title sits here.
The Property –
Owned by the
Company
‘The Members own the Company - the Company owns the Property’

The Residency Calendar is fair and equitable ensuring all owners have annual access to the peak
months, it is simple to operate and provides flexibility for all owners.
Using the annual reservation system owners will reserve 2 weeks over the peak period (May to the
end of September) and then reserve their remaining 3 weeks during October to April, in any
combination, on a rotating priority basis.
There are 10 members in the priority system for each residence. Priority is established on who
became an owner first, then second etc. Each year the priority changes by owners moving up the
priority list, so if you are fifth one year you are fourth the next and so on.....
To be even more equitable the owner who has first choice for the selection of peak weeks will
have the tenth choice for non-peak weeks. This way the reservation process, for the two different
periods of residency is fair and equitable.
Weeks can be exchanged with co-owners, used by friends and family or rented to a third party.
Appassionata holds two weeks for maintenance purposes that can also be exchanged when
possible.
The reservation process will take place during September each year for the following year.

Advantages and Benefits
Why pay 100% of the cost for 10% of the time
when you can
pay 10% of the cost for 100% of the time!
• Lifestyle purchase – Excellent alternative to outright ownership
• Economic sense - a fraction of the whole ownership cost and upkeep
• Potential capital appreciation – Real bricks and mortar
• Asset – Easy to pass on to future generations
• Simple re-sales - Proven future flexibility to sell
• Property management - Peace of mind – developers are also managers
• Year round community - Lots to do and see
• Location – Breath-taking and a future selling point
20

Past Project – Casa Tre Archi
• Beautifully restored unique town house attached to the ancient turrets and entrance arches to the
historical centre of Petritoli, Le Marche.
• 210sqm of living space spread over 3 floors.
• Unusually for a town house in an historic centre there is an abundance of outside space over 3 floors. A
stunning 50m2 roof terrace with views out to the Adriatic sea and Sibillini mountains, an additional
terrace off one of the bedrooms and a decked garden area off the kitchen.
• This property has 3 double bedrooms and 3 bathrooms (master bedroom with en-suite).
• 1/10th fractional share (5 weeks per year) a Re-Sale share is available at £95,000.
Re-Sale Share Available.
21

Past Project - Casa Leopardi
• Beautiful large farmhouse renovation on Estate Giacomo Leopardi
• Spacious, unique and utterly breath-taking
• 5 Bedrooms, all en-suite, total 420m² (4500ft²) accommodation
• Vaulted ceilings, brick archways, antique terracotta tiles, hand-made chestnut farmhouse kitchen.
• Private pool and gym
• 1/10th Fractional Share (5 weeks per year) last share sold was for £195,000.
All shares sold.
22

• 4 bedrooms 200m² (2150 ft²) accommodation, on the Estate Giacomo Leopardi.
• Beautifully and thoughtfully designed.
• Traditional materials used throughout, handmade terracotta tiles, rich marbles, granite worktops and
chestnut beams spanning the length of the entire ceiling.
• Handmade and antique furniture together with original pieces of artwork and elegant furnishings
celebrate the pleasures of Italian life.
• 1/10th Fractional Share (5 weeks per year) Re-Sale share available for £125,000.
Re-Sale Share Available
23
Past Project - Casa Giacomo

Thank You
Please email us at
ifh@appassionata.com
for more information or please call
India Hobbs on
0039 331 5413225 or 0044 7711 776440
24

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