1. Natural Color Diamond Jewelry:
An Affordable Solution to Low Margins
Presented By: Natural Color Diamond Industry Association (NCDIA)
Speakers:
Barbara Wheat, Executive Vice President, NCDIA
Michael Hakimian, Senior Manager, Almor Designs

2. Natural Color Diamond Industry Association (NCDIA)
Founded in 2003

3. • Not-For-Profit Trade Membership Association
• 130 members - worldwide
• Wholesalers, Retailers, Affiliates
• Goal: “Educate and promote global awareness and desire
for natural color diamonds”
• Education, Marketing Materials, Networking… and More
NCDIA Overview

4. • Prestige and Consumer Credibility
• Education
• Industry & Local Marketing Support
• Networking & Communication
• In-store Events, Trunk Shows
• Special Promotions
• Product Sourcing
• Special Offers From Affiliate Members
Benefits of Joining NCDIA

6. Natural Color Diamond Jewelry:
An Affordable Solution to Low Margins
Presented By: Natural Color Diamond Industry Association (NCDIA)
Michael Hakimian
Senior Manager
Natural Fancy Color Diamond Division
Almor Designs

7. • The Jewelry Industry Landscape: The Problem of Low Margins
• Opportunities in the Natural Color Diamond Business are Due
to High Margins, Customer Excitement, High Growth Potential,
and Affordable Selections
• How to Get Involved and Grow Your Sales in the Natural Color
Diamond Business
• Color Diamonds Education Basics
What We Will Be Covering

8. The Jewelry Industry Landscape: The Problem of Low Margins
Low Margins in White Diamonds:
• Pricing Structure in Place to Value White Diamonds
• Due to Its Wide Use, the Market is Very Familiar with White Diamond
Pricing
• Diamond Trading Websites Within the Trade, and Websites Outside of It
• Dumping by Diamond Dealers Struggling for Liquidity

9. What’s Going on in the Natural Color Diamond Business
High Margins, Customer Excitement, High Growth Potential,
Affordable Selections

10. Natural Color Diamond Jewelry: A Path to Higher Margins
Why Natural Color Diamonds Give Us Higher Margins?
• No Industry Accepted Pricing Structure For Color Diamonds
• Market is Less Familiar with Color Diamond Pricing and Value
• Color Diamonds are More Rare (Supply)
• Customer Excitement: Demand Continues to Increase (Hollywood Stars,
Auctions, Top Jewelry Companies Advertising)
• One of a Kind Feel
• Allure of Luxury

11. High Growth Potential of Natural Color Diamonds

12. High Growth Potential of Natural Color Diamonds

13. Affordable Selections In the Color Diamond Business
• Natural Color Diamond Jewelry is Affordable, so Affordability
Should Not be a Barrier to Entry
• NCDIA Research Indicates that the “Sweet Spot” for retailers
is $2,500-$50,000 (Retail Prices)

14. Prices shown are examples only.
$5,000 Retail
Tiffany’s – 0.02cts Pink/
0.08ctw; Price: $4,900

15. Prices shown are examples only.
$10,000 Retail

16. Prices shown are examples only.
$20,000-30,000 Retail

17. $50,000 Retail

18. Getting Started and Succeeding In Natural Color Diamonds
• Join the NCDIA as a Retail Member (Education, Advertising, Sourcing)
• Educate Yourself and Your Staff
• Promote it Constantly and Promote it in Very Visible Places
• Build a Respectable Inventory (Variety of Colors, Price Points, Sources)
• Do Trunk Shows
• Stress to Employees to Show the New Color Diamond Inventory to All
Your Customers

19. • There are a Variety of Natural Color Diamonds Produced by Nature
and Each Stone is Unique and One-of-a-kind
• Out of every 10,000 Carats of Diamonds, only 1 Carat of it is Fancy
Color Diamond
Color Diamond Basics

20. The rarity and value of each natural color diamond is based
predominantly on the stone’s rarity and richness of color. They
represent about 3% of GIAs intake.
Source - Natural Color Diamond Association

21. The color is a combination of Hue, Tone and Saturation.
Stronger colors are typically more valuable. GIA grades these
stones from “Fancy Light” to “Vivid”

22. Source - Natural Color Diamond Association
There are also colors which contain more than one color in their
description which creates an endless palette of colors.

23. Natural Color Diamond Jewelry:
An Affordable Solution to Low Margins
Presented By: Natural Color Diamond Industry Association (NCDIA)
Speakers:
Barbara Wheat, Executive Vice President, NCDIA
Michael Hakimian, Senior Manager, Almor Designs