1. ROBBIE CANNON PPC
CAMPAIGN
Eric Lee, Mike Dart, Clayton Kordsiemon, Mark
Pettersson, Nik Abbott
#Cybersharks

3. CAMPAIGN OVERVIEW
Overall Campaign Goal: Lead Generation
Metric Goals
Impressions: 25,000
Clicks: 250
CTR: 1%
CPC: $1.20

4. OPERATIONAL DETAILS
Start Date: April 14
Daily Budget: $5.00 per Campaign
2 Campaigns
Brand
Golf Fitness

5. STRATEGY EVOLUTION
Branded Golf Fitness Ireland

6. STRATEGY EVOLUTION
Callout Extensions

7. STRATEGY EVOLUTION

8. STRATEGY EVOLUTION
Daily Budget Adjustment:
$5.00/day
$10.00/day

9. KEY RESULTS
Campaigns
Brand
Robbie Cannon (Ad Group) Overall CTR Search 4.81% and
Display 0%
[Canon Performance] 50% CTR, [Robbie Cannon] 28% CTR,
“golfing exercises” 11.76%
Golf Fitness
Golf Fitness (Ad Group) Overall CTR Search 1.06% and Display
0%
[golf fitness] 33.33% CTR
Ireland (Ad Group) Overall CTR for Search 0.53% and Display
0.04%
“Ireland Golf” 0.53%

10. CONCLUSION
Campaign Totals:
Brand Impr: 2,400 CTR:
1.25%
Avg CPC: $1.14
Golf Fitness Impr: 12,229 CTR:
0.34%
Avg CPC: $0.80
Improve website security
Setup Google Analytics and scrub Adwords
Optimize website to obtain more conversions
Pour more money into the brand focused ads

11. FUTURE RECOMMENDATIONS
Optimize Web page
http://goldenworks.eu/demos/sl_wordpress/
http://www.cannonperformance.ie/

12. FUTURE RECOMMENDATIONS

13. #Cybersharks

14. ROBBIE CANNON PPC
CAMPAINGTHE END