1. STAGE 1 - BOOK LAUNCH STRATEGY - BUILDING
A BUSINESS AROUND YOUR BOOK
Your Book in 60 Days!
We believe the WORLD
Is WAITING for YOUR
Book ~ You are
taking DAILY
ACTION NOW!

3. REJECTED BY 140 PUBLISHERS NOW 2 BILLION
DOLLAR BRAND
 140 rejections stating “Anthologies don’t sell” until the Chicken Soup for the
Soul series by Jack Canfield & Mark Victor Hansen sells 125 million copies.

4. 26 MILLION BOOKS SOLD
 Books
 Seminars
 Board Games
 Investment
Programs
 Speaking
 Consulting
 Venture Capital

5. 3 PHASES OF LAUNCHING A BOOK
Production/Printing
Marketing
Manuscript

6. 80 % OF THE FUEL IS REQUIRED AT LAUNCH
Getting off the
launching pad
takes the most work

7. MANUSCRIPT = MARKETING
Smart authors & best-selling authors leverage
writing time and make it creative marketing time
 Keyword research
 Market research
 Influencers on your topic

8. I’M ON AMAZON NOW WHAT?

10. MARCEL VAN DER WAL

11. CARLOS BATARA

12. BATISTA GREMAUD

13. GOLDA WASIMIN

14. PRADEEP KUMAR

15. MICHAEL KALEIKINI

16. MICHAEL BROOK

17. CHRIS LIVEZEY

18. SUSIE TATUM

19. WHAT IS YOUR STORY?
Everyone has a
story~How many times do you need
To tell it BEFORE the WORLD notices?

20.  Bethany Frankel
 Housewives of New York

21. BOOK ABOUT COOKIE
 Bethany has a baby and baby meets Cookie

22. BETHANY START WRITING HER BOOKS

23. FROM BOOK TO PRODUCT

24. MORE PRODUCT

25. SKINNY GIRL MARGARITA
 Different flavors
 Same product different package or color

26. MORE PRODUCTS

27.  Vacation NYC winter

28. EVERYBODY WANT TO BE SKINNY
 Bethany creates CULTURE

30. Build a
Business?

33. HOME WORK THIS WEEK
 Create a slide we can use in this weekly powerpoint –
with your short bio
 Write 3 Pages a day (double spaced) (be creative –
don’t worry about misspellings, grammer,
punctuation, etc..
 Use mind mapping software to help you get your
story flowing.
 Give us a personal example of someone’s BRAND
that has inspired you most ie: Richard Branson
 Next week: Compelling Story Telling that Sells Books
 --BRAIN STORM BOOK TITLES, Table of Contents

34. MICHAEL D. BUTLER @MICHAELBUTLERSR
Father of 4 sons/Grandpa
Marathoner | Avid Book Reader| Loves to Travel | Book
Launch Expert™| Author| Speaker| Coach of Bestsellers|
Publisher