Apperture - personas

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Michael A Nguyen

Customer discovery for what types of personas are our primary users.

Technology

Lip Reading Trainer
Team Apperture
Raymond Cheng | Kristopher McAtee | Clara Nees | Michael Nguyen

The App
Upload videos
Add captions
Watch videos
Guess captions
Practice lip-reading
Learn sign language

Who is our customer?
Speechreading User: Jason
Between 15 - 40 yrs old
People with hearing disabilities
Currently learning lipreading
Review and practice visual cues
Wanting to contribute and work collectively

Who is our customer?
Video Content Creator: Sarah
Between 20 - 50 years old
Create videos with dialogue
Produce longer content
Rely on captions

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