Social Media Training Twitter And Facebook


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Social Media Training focusing on twitter, facebook pages.

This is for volunteers of Indiacc and can apply to any team working on social for a particular brand.

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Social Media Training Twitter And Facebook

  1. 1. Social Media Training for @Indiacc Volunteers Sudha Jamthe (Facebook) @sujamthe (Twitter) 4 may 2009 (c) Sudha Jamthe @sujamthe 1
  2. 2. Contents Twitter 101 Starting Conversations Twitter for Business @indiacc Power of facebook Profile page (c) Sudha Jamthe @sujamthe 2
  3. 3. Twitter 101 • What is twitter – A social place to be the real you, post in 140char • Why is it cool - Simple, Easy, Real You, Real Time, Connected to Friends, Follow and be followed • What you can do there – Best Practice on Settings (email, mobile options) – Tweets, friends, followers, @replies, dm, #tag, rt (c) Sudha Jamthe @sujamthe 3
  4. 4. Tweets - best practices • Confirm to community rules • @reply genuinely • Engage in conversations not one-way salesy messages • Be strategic to make your tweet searchable - hashtags, tip of the day, common topics relevant to your audience. • RT meaningful relevant tweets only (c) Sudha Jamthe @sujamthe 4
  5. 5. Starting Conversations • Start with friends • Learn how to use first • Make twitter a habit, take a twitter break • Remember tweets connect because of the emotions it taps (connect to your brand promise) • Use a twitter clients (c) Sudha Jamthe @sujamthe 5
  6. 6. Twitter community culture and building your brand • @reply, hashtag, #fridayfollow • culture of social media personalities - • Identify Influencers - follow, but engage in conversation only when ready – for yoga, for table tennis, for indian cuisine, for youth activities, • Twitchboard posts to, twitterfeed posts blogs to twitter (c) Sudha Jamthe @sujamthe 6
  7. 7. Tweeting for a business or a brand • Multiple users for same twitter account management - hootsuite, tweetie (iphone) • Tie tweet message maps to your email campaigns & newsletter announcements • Subscribe to RSS of twitter feeds to track and respond for better time management • Tweetgrid track your brand keywords • Join twitter business directory (twibs) (c) Sudha Jamthe @sujamthe 7
  8. 8. Tweetgrid (c) Sudha Jamthe @sujamthe 8
  9. 9. How to tweet a link to website or blog • Tracking urls •A/B testing a message - track impressions (c) Sudha Jamthe @sujamthe 9
  10. 10. FACEBOOK • As a User • ICC – – Run Programs to Join Group increase videos – Invite Friends e.g. Volunteer interviews – Post on Wall - Find a Volunteer to post – Post videos, pictures Qik videos of each event – Tag friends on facebook - Update status daily - Newsletter as Updates to members (c) Sudha Jamthe @sujamthe 10
  11. 11. Change Group to Profile Page • Run programs to invite friends • Connect flickr photos to fan page • Keep Wall posts fresh • Update status often • Keep it a conversation with fans • Add events •Add videos - fan interviews, events •Add pictures •Link blog for freshness (c) Sudha Jamthe @sujamthe 11