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1
Mainland China
Mobile App Market 101:
What you need to know
© 2014 Metaps Inc. All Rights Reserved.
This report is designed for app developers
as a concise overview of the the app ma...
© 2014 Metaps Inc. All Rights Reserved.
Mobile internet trends
in
Mainland China
© 2014 Metaps Inc. All Rights Reserved.
Internet/mobile internet use
380
460
510
560
620
670
730
790
850
230
300
360
420
5...
© 2014 Metaps Inc. All Rights Reserved.
Mobile internet usage men: women
Data: iResearch
Men
Women
Adoption amongst men
in...
© 2014 Metaps Inc. All Rights Reserved.
Mobile internet usage by age group
Data: iResearch
Rate of mobile internet
usage i...
© 2014 Metaps Inc. All Rights Reserved.
Mobile device usage
in
Mainland China
© 2014 Metaps Inc. All Rights Reserved.
Internet access by device
Data: Adtime Atlas
Over 80% of people in Mainland
China ...
© 2014 Metaps Inc. All Rights Reserved.
Internet access method for mobile gaming
Nearly half of mobile game
users in mainl...
© 2014 Metaps Inc. All Rights Reserved.
3G Network Distribution
3G Network share
(Dec 2013)
1. China Mobile (46%)
2. China...
© 2014 Metaps Inc. All Rights Reserved.
4G Network Growth
4G network growth is rapid,
Expanded over 3000% since
Jan. 2014
...
© 2014 Metaps Inc. All Rights Reserved.
Mainland China Mobile Advertising Map①
Data: iiMediaResearch艾媒咨询
12
Demand-side/Ad...
© 2014 Metaps Inc. All Rights Reserved.
Mainland China Mobile Advertising Map②
Data: iResearch
13
Demand-side/Advertisers
...
© 2014 Metaps Inc. All Rights Reserved.
Developers
Publishers
Mobile carriers
Users
Payment
App Markets
Ad Networks
Online...
© 2014 Metaps Inc. All Rights Reserved.
Mobile gaming market
in
Mainland China
© 2014 Metaps Inc. All Rights Reserved.
Mobile gaming market size
Data: iResearch
Mobile gaming market in
China is project...
© 2014 Metaps Inc. All Rights Reserved.
Mobile gaming market heat map
Data: TalkingData
Heaviest mobile gaming
usage areas...
© 2014 Metaps Inc. All Rights Reserved.
Mobile games release rate in mainland China
Data: TalkingData
3470
3755
3990
4335
...
© 2014 Metaps Inc. All Rights Reserved.
Mobile app usage
Data: Adtime Atlas
Over 50% of mobile internet
users access 6+ ap...
© 2014 Metaps Inc. All Rights Reserved.
User Retention
26%
39%
36%
28%
30%
27%
35%
33%
0%
5%
10%
15%
20%
25%
30%
35%
40%
4...
© 2014 Metaps Inc. All Rights Reserved.
5.8%
4.9%
11.2%
9.2%
7.9%
8.6%
9.5%
10.4%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
Cas...
© 2014 Metaps Inc. All Rights Reserved.
Popular Game Genres
17.4%
15.3%
11.0%
9.6% 9.5% 9.2%
7.2%
5.9%
4.8% 4.5%
2.8%
1.8%...
© 2014 Metaps Inc. All Rights Reserved.
Android app market
in
Mainland China
© 2014 Metaps Inc. All Rights Reserved.
Mobile OS share in China
Android
70%
IOS, 19.1%
Symbian
3.2%
Windows Phone,
2.9%
b...
© 2014 Metaps Inc. All Rights Reserved.
Active Android device usage
Samsung (三星) has 6 of the
top 10 Android devices from
...
© 2014 Metaps Inc. All Rights Reserved.
Active Android device usage
Samsung has a 24% share of
active Android devices,
fol...
© 2014 Metaps Inc. All Rights Reserved.
Android device shipments
Samsung leads all devices in
total shipments with a
proje...
© 2014 Metaps Inc. All Rights Reserved.
Mobile Device Resolution
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% 20...
© 2014 Metaps Inc. All Rights Reserved.
There is no
Google Play store
in
Mainland China
29
Image: Android Authority
© 2014 Metaps Inc. All Rights Reserved.
Android app stores in Mainland China
There are
several hundred
Android stores
in C...
© 2014 Metaps Inc. All Rights Reserved.
iOS app market
in
Mainland China
© 2014 Metaps Inc. All Rights Reserved.
The App Store is
available in
Mainland China
32
© 2014 Metaps Inc. All Rights Reserved.
China App Store Top Grossing chart/November
November 2014
App Title Developer Cate...
© 2014 Metaps Inc. All Rights Reserved.
China App Store Top Free chart/November
November 2014
Alipay
China’s leading onlin...
© 2014 Metaps Inc. All Rights Reserved.35
China App Store Top Grossing/Top Free charts
Games make up 92% of Top 100 Grossi...
© 2014 Metaps Inc. All Rights Reserved.
Case study
© 2014 Metaps Inc. All Rights Reserved.
Case study: 征途 in Mainland China
37
Data:
・Released Nov. 21st
on Giant (巨人网络)
plat...
© 2014 Metaps Inc. All Rights Reserved.
Case study: (征途) in Mainland China
Data: GameRes游资网
12 Keys to success for 征途 in M...
© 2014 Metaps Inc. All Rights Reserved.
JP
CN
KR
TW
SG
HK
IN
UK
US
Company Metaps Inc.
Founded Sept. 2007
Capital 947.5 mi...
© 2014 Metaps Inc. All Rights Reserved.
IN
• Former employment: VP of DeNA
China, Engagement Manager at
McKinsey & Company...
© 2014 Metaps Inc. All Rights Reserved.
Thank you
for reading!!
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© 2014 Metaps Inc. All Rights Reserved.
Internet access method for mobile gaming
Nearly half of mobile game
users in mainland China
connect by wifi to play
2G is still over 30% but
decreasing,
4G is small share but growing
rapidly
Wifi
45.8%
2G
31.6%
3G
18.8%
4G
3.8%
Mobile Game Access Method (Aug 2014)
Mainland China
Wifi 2G 3G 4G Data: TalkingData
9

Published in: Mobile, Technology, Marketing
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