2. CHANEL No 5
• It was what I was waiting for. A perfume like
nothing else. A woman's perfume, with the scent of a
woman." Chanel
3. • Parfums Chanel was founded in 1920, run by Pierre and
Paul Wertheimer, and with Ernest Beaux as its technical
director
• After a year of hard work and long-term experiments,
Ernest placed in front of Coco ten probes and divided
them into two groups. One half was numbered from 1 to
5, the second one from 20 to 24.
4. • Chanel chose the
sample with the
number five, but when
the chemist asked her
why, Chanel replied: “I
am showing my
collection on May 5, on
5th day of 5th month.
Let’s take the “5”
• She hoped this number
will bring the perfumes
good luck.
5. • In the 1924s, Chanel launched her first
perfume, Chanel No. 5, which was the first
to feature a designer’s name.
6. Chanel No. 5 is the first synthetic
perfume of the 80 components
that were not repeating the smell
of a particular flower
Chanel No. 5 is also known as the
first perfume to be a blend of
many floral scents, rather than
smelling like a single type of
flower.
The scent, imbued with jasmine,
rose, sandalwood and vanilla
7. • It was the only
thing Marilyn
Monroe wore to
bed and one of the
few brands the man
on the street can
recognise it just from
the outline of the
bottle.
8. • As a result, the world
had a “perfume for
women that smell like
a woman.,
• “Chanel No. 5″ is still
are the best-selling
perfume in the world.
