1. INDUSTRY PERSPECTIVE A D V E R T O R I A L
Q
RIS NEWS.COM MARCH 2011 19
Next Generation
Planning
Full Circle Inventory Management- The key to competitive retailing
Ready for today’s retail, Raymark offers retailers leading edge software adaptable to their business require-
ments. Raymark’s multi-channel, centralized Xpert-Series™ empowers retailers through integrated applications
including POS, inventory management, replenishment, mobile solutions, merchandising, assortment planning,
CRM and BI, providing the tools for stream-lined operations and enlightened decision-making. Learn more at
www.raymark.com.
As we know, retailers cut way back on inventory during
the recession. As the economy improves and inventories
rise, how can retailers effectively forecast to avoid stock
outs while minimizing mark-downs?
Following the effects of the recession and changing consumer
behavior, many traditional forecasting methods are out-dated.
To stay competitive, retailers must re-write the forecasting rule-
book. Accuracy, detail and timing become the essential tools of
successful forecasting. Planners must consider a blend of data
spanning before, during and after the recession. They must drill
down to store level, going beyond breadth and depth, to consid-
er color/size preferences, becoming attuned to the needs of the
customer. This data should be used to re-evaluate store distribu-
tion of orders as close as possible to receipt time. By adopting
an integrated planning tool such as Raymark’s Xpert-Planner™,
retailers can view financials, carry out assortment, and complete
case pack, color/size optimization and store ranking in one flow,
improving accuracy and efficiency.
Planning & forecasting is only as good as the data going
into the plan. With the advancements in BI, how can
retailers better utilize and embed the purchase data they
collect to more accurately plan and forecast?
Advancements in BI technology will have a significant impact
on assortment planning. BI tools now enable retailers to analyze
a greater range of information more quickly and efficiently. BI
tools are also more flexible with the functionality to carry out
differential and incremental updates, drawing on defined data
and eliminating slow processing times previously caused by full
system updates. By implementing a multi-dimensional, integrat-
ed planning system, rather than the two dimensional forecast-
ing tools of the past, assortment planners have the ability to
extract more detailed, accurate BI data from the store-level up.
Retailers can now gain insight into customer desires, shopping
patterns, lifestyles, climates and trends enabling planners to
make well informed accurate decisions that will attract custom-
ers in an increasingly competitive environment.
What are the three most immediate benefits from imple-
menting a new generation planning system?
New generation solutions are more sophisticated, ergonomic
tools than their predecessors benefitting retailers by making it
possible to view multiple pieces of information simultaneously
and effectively. By using a fully integrated planning solution
retailers can benefit from reduced risk of inaccuracies because
data is transferred within one system eliminating human error
or system incompatibilities. Secondly, the depth of information
that can be sourced and the speed at which it can be obtained
allows retailers to access up to date information from store lev-
el in a much shorter time frame. Thirdly, the planning process
becomes more efficient fuelled by effective, relevant data. The
result is an intelligent planning process which will lead to cost-
savings across the business.
Localizing assortments has been very popular of late.
How can planning systems more effectively enable
retailers to meet localized demand?
To effectively meet demand retailers need the capability to
analyze trends at both a local and global level. New genera-
tion tools like those offered in Raymark’s Xpert-Series™ can be
utilized to quickly and efficiently filter data to provide plan-
ners with real-time, relevant information which can highlight
changes in demand or consumer behavior allowing them to react
quickly. An effective planning system for today’s retail environ-
ment must have the flexibility and capacity to apply method-
ologies for differing locations and their individual economies
in order to accurately fulfill localized needs. Planning systems
must be integrated to ensure that each localized sub-plan feeds
into a master plan to provide a global view and ensure that all
channels can be managed effectively.
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