It took a while to whittle all of communication best practice down to just four essential ingredients - and arguably, there could be just one that encompasses all four - but after working in all aspects of communication for more than 20 years, I know that these four elements are essential for success, everything else is merely a part of these top 'heavy hitters'.

1. 4 Golden Rules of Communication
Kathleen Holmlund and Melitta Campbell – Communicating with Impact

2. 4 Golden Rules of Communication
• Have a single clear purpose
Be clear about why you are communicating and express it in one sentence.
• Be audience-centric, always
Know what they know and care about and focus only on these things.
• Keep it short and simple
A confused mind never buys or buys-into anything!
• Think it through (plan)
Bring it all together in a simple coherant plan that everyone can understand and action.
Kathleen Holmlund and Melitta Campbell – Communicating with Impact – Impact Hub, Geneva

3. Want to know what to do next?
Join the ‘Communicating with Impact’ workshop where you will learn:
• Why and how to target your communications
• How to avoid common pitfalls
• To be fluent in the principles of good communication
• How to plan and produce effective messages and content
• How to present your messages for best results
• To be inspired to take your communication skills to the next level
…and beyond!
Communicating with Impact – Register at: https://geneva.impacthub.net/event/communicate-with-impact

4. Detailed Outline – Communicating with Impact
Golden Rules
• Clear purpose
• Know your audience
• Keep it short and simple
• Think it through (plan)
Knowing and Expressing your Purpose
• Define clearly who you are
• Where your passion lies
• What you do
• Why you do what you do
• What is your ultimate purpose
Understanding and Speaking to your Audience
• Identify your audiences: their needs and behaviour
• Determine messaging for different audiences
• Select appropriate media and platforms to communicate
Communicating with Impact – Register at: https://geneva.impacthub.net/event/communicate-with-impact
Early Bird
Prices end
17 February

5. Detailed Outline – Communicating with Impact
Being Clear and Consistent
• Learn to use the inverted pyramid technique used by journalists
• Focused messaging for the target audience
• Insider tips on composing great content for web
• Incorporating calls to action
Perfect Planning, Strategy and Execution
• Campaign design and timeline
• Setting clear and measurable goals
• Creating content (text, mailing, images, video, PowerPoint, etc)
• Selecting delivery platforms (website, social media, events, etc)
• Measuring impact
Bonus – Tips and Resources from the experts
• Creating a content calendar for your website and social media
• How to set up your website
• How to write a creative brief for designers and website developers
• Resources for developing killer content for blogs, videos, images
Communicating with Impact – Register at: https://geneva.impacthub.net/event/communicate-with-impact
Early Bird
Prices end
17 February

6. 35+ years of experience and passion
Design & Communication
Marketing and Public Relations
Internal Communications
Success Coach for female entrepreneurs
Public speaking
https://ch.linkedin.com/in/melitta
Digital/Social Media Strategy
Media Relations & TV Production
Crowdfunding communication
Communication training
Event planning & communication
https://ch.linkedin.com/in/kathleenholmlund
Communicating with Impact – Register at: https://geneva.impacthub.net/event/communicate-with-impact

7. 35+ years of experience and passion
Design & Communication
Marketing and Public Relations
Internal Communications
Success Coach for female entrepreneurs
Public speaking
https://ch.linkedin.com/in/melitta
Digital/Social Media Strategy
Media Relations & TV Production
Crowdfunding communication
Communication training
Event planning & communication
https://ch.linkedin.com/in/kathleenholmlund
Communicating with Impact – Register at: https://geneva.impacthub.net/event/communicate-with-impact