1. anything?
Helvetica
Precisely.
Notice
Helvetica is a widely used sans-serif typeface
developed in 1957 by designer Max Miedinger with
help from Edouard Hoffmann . Known as the “invisible
typeface” due to the extent of its visibility and influence,
it is among of the most popular typefaces of the 20th
century. It was originally named “Neue Haas Grotesk.”
Simply translated,this meant
“New Haas Sans Serif.”
When creating Helvetica, Miedinger and Hoffmann
had set out to create a neutral typeface that had great
clarity, neutrality in its form, and could be used on a
wide variety of signages. They ultimately achieved it as
Helvetica is now one of the world’s most beloved fonts.
The Stempel type foundry decided to offer the design
to its customers in Germany, where Stempel was
based. The company, however, felt it would be too
difficult to market a new face under another foundry’s
name and looked for one that would embody the spirit
and heritage of the face. The two companies settled
on “Helvetica,” which was a close approximation of
“Helvetia,” the Latin name for Switzerland.