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  1. 1. HelveticaHelvetica is a widely used sans-serif typeface developed in 1957 by Swisstypeface designer Max Miedinger with Eduard Hoffmann.Helvetica was developed in 1957 by Max Miedinger with Eduard Hoffmann atthe Haas’sche Schriftgiesserei (Haas type foundry) of Münchenstein, Swit-zerland. Haas set out to design a new sans-serif typeface that could competewith the successful Akzidenz-Grotesk in the Swiss market. Originally calledNeue Haas Grotesk, its design was based on Schelter-Grotesk and Haas’Normal Grotesk. The aim of the new design was to create a neutral typefacethat had great clarity, no intrinsic meaning in its form, and could be used on awide variety of signage.When Linotype adopted Neue Haas Grotesk (which was never planned to bea full range of mechanical and hot-metal typefaces) its design was reworked.After the success of Univers, Arthur Ritzel of Stempel redesigned Neue HaasGrotesk into a larger family.In 1960, the typeface’s name was changed by Haas’ German parent companyStempel to Helvetica in order to make it more marketable internationally. Itwas initially suggested that the type be called ‘Helvetia’ which is the originalLatin name for Switzerland. This was ignored by Eduard Hoffmann as he de-cided it wouldn’t be appropriate to name a type after a country. He then de-cided on ‘Helvetica’ as this meant ‘Swiss’ as opposed to ‘Switzerland’.