2. Introducing a new denim concept: Bethnals. We are a London
born and bred Unisex denim brand whose mission is to provide
the perfect fit for everyone, regardless of their gender.
Never before has there been more desire in the industry to go
back to basics - and this is what Bethnals is all about - simple,
fuss free denim that speaks volumes without the need to be
over-styled. Taking the classic heritage of a lifelong staple and
putting a modern London inspired stamp on it, we are a true
reflection of the faithful London Uniform.
OUR ETHOS
3. After working in the fashion industry for 15 years,
eventually specialising in the world of denim, it
reached the point where I was ready to step away
from high-speed production and focus on high
quality, beautiful denim with a message.
The initial idea for Bethnals came from the fact that
I was worn out by fashion’s everchanging landscape
– so personally I wanted to simplify both my buying
patterns as well as my wardrobe.
At Bethnals we focus on considered, trend-less
pieces which will last through every fad – without
having to break the bank.
As for style, I am typically a Tomboy and more
often than not found wearing my boyfriend’s jeans
and tees. The unisex ideals of Bethnals stem from
here really – why isn’t this more acceptable? Men
wear tiny skinny jeans they get from the women’s
section, and it seems unfair that you have to have a
boyfriend to find the perfect boyfriend fit. So here
we are – focusing on style,fit and function rather
than your gender.
OUR STORY
6. OUR PRODUCT
Autumn Winter 2014 COLLECTION
Our core collection, centering on our three key fits:
The Pete Skinny, The Joey Straight and The Winnie Relaxed.
With Tees, Shirts and The Tommy Worket jacket this is our essential collection.
8. OUR PRODUCT
SPRING SUMMER 2015 COLLECTION
Bethnals SS15 echoes the Dust Bowl era of the 30s with railroad indigo stripes,
waffle and honeycomb denim textures cut in simple, modern silhouettes.
10. OUR PRODUCT
AUTUMN WINTER 2015 COLLECTION
Focusing on a deeper classic denim palette in heavier fabrics.
Revisiting our favourite silhouettes – with additional premium characteristics.
From our Borg lined chore jacket, super clean lux sweats, and textured co-ord,
Bethnals AW15 retains its clean, considered aesthetic.
12. OUR PRODUCT
SPRING SUMMER 2016 COLLECTION
A shift towards the softer and slouchier. The collection encapsulates
the breezy feeling of London in the Summer.
Thick stripes are juxtaposed with delicate bleaches and washed down indigo in
our most relaxed fit yet, while our classic shapes are revisited in cool ecru.
14. OUR PRODUCT
AUTUMN WINTER 2016 COLLECTION
Inspired by the 1960’s progression of the denim scene growing
out of London’s desire to break clothing tradition.
Clean denim pleat front kecks, Indigo knitted raglan crew neck tees, white line
selvedge bib and brace worker dungarees and shearling lined chore coats.
Paired with our classic re-cutsof best selling styles
and soft open twill boxy jackets.
15. At Bethnals HQ we talk a lot about our ‘London Uniform’. But what is
that? Considering we are talking about London – such a unique, diverse,
individual and creative city – we cannot tell you what your uniform is.
However, Bethnals would love to be a part of it, and we aim to design
staple pieces that will roll with everything in a Londoner’s wardrobe.
To prove this ethos, we launched the #mylondonuniform campaign,
and here are some of our favourite images.
#MYLONDONUNIFORM
16. PRESS
Grazia UK
“Well-made, no frills unisex denim
in indigo to white. We ♥”
THE LONDON EVENING STANDARD
“Love your boyfriend jeans?
Then you’ll love Bethnals...”
DENIMOLOGY
“Already a hit with bloggers and industry
insiders, the brand is slowly generating
a cult following in East London...”
HUNGER MAGAZINE
“More and more, jeans are becoming unisex
and we’ve been waiting for a brand to grab this
idea and run with it for far too long. And then
along came Bethnals...”
WGSN
“Living amongst London’s melting pot of
youth sub-cultures and eccentric styling,
Melissa quickly picked up on the number of
youths blurring the boundaries between men
and women’s denim and quickly set about
developing the perfect fit for both in one jean.
The result is a selection of skinny and boyfriend
shapes cut to suit both the male and female
silhouette with the essence of London spun
into every thread.”
Joey Bada$$
BETHNALS: as seen on...
Nick MulveySuki WaterhouseClean Bandit
17. For everything and anything Bethnals please visit:
www.bethnals.com
Or please email:
Founder - melissa@bethnals.com
Brand Manager - chloe@bethnals.com
CONTACT
