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Presentation1

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Presentation1

  1. 1. By: Maen Hammad
  2. 2. My Strategy Social Media + Daily Prizes = $
  3. 3. Target Audience • 16-40 year olds • Specifically those who use social media (Twitter and Instagram)
  4. 4. My Big Idea #CocaColaRewards -Daily rewards for an entire year to random participants who post a picture or tweet about Coca Cola using the #CocaColaRewards hashtag -Coke App: Accessible for iPhone and Android smartphones
  5. 5. Coca-Cola Picture App • Edits pictures with banners, Coca Cola bottles, and filters • Shares pictures to Twitter/Instagram • Daily Rewards • FREE!
  6. 6. How to Advertise #CocaColaRewards? • Google AdWords • Facebook Ads • Television Ads • Twitter/Instagram
  7. 7. TV Ads • Encourage hashtag participation by showing prizes and actual winners • Ads shown during key sporting and television events • #CocaColaRewards
  8. 8. Budget • Television Ads • $3,000,000 • Digital Media Specialists/App Production • $800,000 • Google AdWords/Facebook Ads • $5,000,000 Total: $8,800,000
  9. 9. Tracking My Success • Google AdWords: search engine traffic -Search Engine Optimization • #CocaColaRewards hashtag on Twitter/Instagram
  10. 10. The End

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