1. Homecoming 2015 Social Media Plan
Golden Luncheon (Friday @ 12)
**-Post photo to Fb/Twitter/Instagram
Class 65 Reunion Dinner (Friday @ 6)
-Photo of entire room, plus a group shot
Post to Facebook/Twitter/Instagram
Wristbands
-Schedule post about locations on HootSuite to FB and Twitter
Presidents Brunch (10:30am)
-Photos
· Entire room picture
· President Clark giving opening remarks
· President sitting with students/alumni/family
Post to Facebook/Twitter/Instagram:
“President Clark enjoying brunch with some students to kick off homecoming!
#BSUHomecoming15”
Alumni Brunch (11am)
-Photos
·Football Group Picture
·Delta Kappa Phi Group Picture
Twitter: “Welcome back, @kdphi_alpha!” #bridgewalum #BSUHomecoming15
·Afro-Am Group Picture
**·Entire Breakfast Room
Post to Facebook:
“Getting an early start with the Welcome Back Alumni Brunch at Homecoming
BSUHomecoming15”
·Class of 60
·Class 65 Reunion
-Vine/Instagram Clip
Try to get quick clip of each group
Share to FB and Twitter:
“Excited to have several groups of alum on campus at the Welcome Back Breakfast!
#Homecoming15”
Alumni Lacrosse Game (10am)
-Photos
**·Game and/or spectators
Also post to BSU Alumni Facebook.
“Game Day doesn’t just mean Football during Homecoming! The Alumni Lacrosse
Game has begun here on Tinsley field #3! #bridgewalum #BSUHomecoming15”
·Group of Alum in game gear

2. Post to Twitter: “Lacrosse Alumni Back on the Field! #bridgewalum
#BSUHomecoming15”
Fair (11-3)
-Photos
Panoramic shot of Fair.
Food trucks, inflatables, and people in BSU gear
Post to Facebook and Twitter and Instagram
“Come check out the Homecoming & Family Day Fair in University Park!
#BSUHomecoming15 #bridgewalum”
-Vine
Incorporate all different parts of fair
Post to Twitter
“Missed the fair? Here’s a little glimpse! #BSUHomecoming15”
Game/Pre game Tent (3pm)
-Staff Under Tent
-General Photo post to Facebook and Twitter
“The staff is working hard under the Rathskeller tent! #BSUHomecoming15”
-Alumni (or general spectators)cheering at game
-Panoramic shot. Post to Twitter, Facebook, and Instagram
“Let’s Go Bears! #BSUHomecoming15”
-Alumni and friends, group under tent
Post to Facebook and Twitter:
“#Bridgewalum celebrating at the #BSUHomecoming15 pre-game tent!”
-People enjoying the DJ
Post to twitter
“Everyone’s enjoying the pre-game music! #BSUHomecoming15”
-At least one raffle winner with basket
·Post to Twitter. Use their handle if they have one. #BSUHomecoming15
-Instagram Board
-Post to Instagram/Twitter/Facebook
-People wearing BSU gear using the board
“Come take an Instagram picture using our Instagram board! Be sure to hashtag
#BSUHomecoming15!”
-Photo of the Game Under the Lights (4pm)
-Post to Twitter
“Go Bears! The game against Westfield State is on! #BSUHomecoming15 #bsulife”
-Vine Clip
Include a game shot, a tent shot, fireworks, etc.
Share to both Twitter and Facebook with #BSUHomecoming15
Fireworks (After Game)
-Photo of people on bleachers/the team watching fireworks
Post to Twitter/Facebook
“What better way to end Homecoming than with Fireworks? #BSUHomecoming15”

3. Class of 60 Dinner (5pm)
-General Photo
Post to Facebook/Twitter/Instagram
Other
-Two photos of group together showing wristbands
**-One in AM (preferably several alum)
Post to Facebook/Twitter/Instagram
“Don’t forget to get your BSU wristband today! #BSUHomecoming15
#bridgewalum”
-One in PM (a mix of bands)
Post to Facebook/Twitter
“They all got their wristbands today- Did you?! #BSUHomecoming15”
-Photos of Crimson Ambassadors at events
1- Together/in Group
**Post to Facebook/Twitter/Instagram
-“Thanks to our Crimson Ambassadors for helping with #BSUHomecoming15!”
2- With Alumni at any event
**Post to Twitter
-“#Bridgewalum meeting our Crimson Ambassadors at #BSUHomecoming15!”
-Family Bingo (2-3pm)
**General Photo for Facebook and Twitter:
“One of the most popular #BSUHomecoming15 events, Family Bingo!”
-EarthView (11am-3pm) Moakley Auditorium
*General Photo (you choose) posted to Twitter
“EarthView in the Moakley Auditorium is happening now! #BSUHomecoming15!”