Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Franck LA PINTA - SOCIETE GENERALE - Media Aces Conference Decembre 2009

2,744 views

Published on

Presentation de Franck La Pinta (Societe Generale) a la Conference Media Aces 2009

Published in: Business
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Franck LA PINTA - SOCIETE GENERALE - Media Aces Conference Decembre 2009

  1. 1. Présentation Franck La Pinta – 14.12.09 S ociété G énérale et les m édias s ociaux a ppliqués aux R essources H umaines
  2. 2. L es éléments de contexte <ul><li>Image / perception dégradée du secteur bancaire : </li></ul><ul><ul><li>responsabilité de la crise </li></ul></ul><ul><ul><li>recruteur moins attractif (rémunération, volume de recrutement, carrières, solidité financière…) </li></ul></ul><ul><li>Marché de l’emploi tendu : </li></ul><ul><ul><li>renforcement réglementaire > technicité / expertise croissante </li></ul></ul><ul><ul><li>départs des baby boomers </li></ul></ul><ul><ul><li>forte concurrence sur les mêmes/meilleurs profils </li></ul></ul><ul><li>Nouvelles attentes / comportements : </li></ul><ul><ul><li>approche consumériste de la valeur travail / relation contractuelle </li></ul></ul><ul><ul><li>remise en cause des mode de management traditionnels (y/c chez les cadres) </li></ul></ul><ul><ul><li>décalage entre les outils professionnels et personnels </li></ul></ul><ul><li>Nouveaux usages du web dans la recherche d’emploi : </li></ul><ul><ul><li>recherche d’information et candidature : quasi exclusivement en ligne </li></ul></ul><ul><ul><li>préférence pour l’information des pairs vs l’officielle, sites de notation </li></ul></ul><ul><ul><li>multiplication des sources d’information opérationnelles vs RH </li></ul></ul><ul><ul><li>forte croissance de la consommation de vidéo en ligne </li></ul></ul>
  3. 3. L es enjeux <ul><li>Prendre en compte le contexte d’image et de marché </li></ul><ul><ul><li>se mettre dans une posture d’écoute </li></ul></ul><ul><ul><li>ré expliquer > discours pédagogique </li></ul></ul><ul><ul><li>adapter le discours selon les cibles > proximité </li></ul></ul><ul><ul><li>continuer à être présent malgré une baisse des volumes de recrutement </li></ul></ul><ul><li>Prendre en compte les nouveaux usages, attentes : </li></ul><ul><ul><li>aller à la rencontre des candidats </li></ul></ul><ul><ul><li>accepter le dialogue, si possible l’initier </li></ul></ul><ul><ul><li>utiliser les mêmes outils </li></ul></ul><ul><ul><li>accepter de ne plus être maitre du sujet, du lieu ou du moment de la discussion </li></ul></ul><ul><ul><li>La présence on-line est en soit un élément de l’offre, </li></ul></ul><ul><ul><li>et devient donc un critère de choix. </li></ul></ul>
  4. 4. L ’éco système web des RH
  5. 5. L ’éco système web des RH
  6. 6. L ’éco système web des RH
  7. 7. L e portefeuille web RH IMAGE RECRUTEMENT OBJECTIF CONTENU INFO CHAUDE ET ECHANGE INFO FROIDE ET UNIDIRECTIONNELLE INTENSITE VOLUME
  8. 8. L a web TV Principe : Importance de l’expérience utilisateurs Cible : Populations qui privilégie cette approche rédactionnelle Objectifs : Préempter le territoire banque + vidéo web + RH Héberger des fonctionnalités communautaires Disposer d’une « tribune » Chiffres : Env. 2500 vidéos vues en novembre Next step : Passer d’une plate-forme vidéo à une véritable web TV Exploiter les possibilités communautaires
  9. 9. L e iPhone Principe : Expérimenter une passerelle supplémentaire entre Careers et Twitter Cible : Utilisateurs nomades et « techno » Objectifs : Expérimentation d’une approche de « flux » en situation de mobilité Promotion du profil Twitter Création de trafic vers Careers Contenus : Flux Twitter Flux RSS des offres d’emploi du moment Flux RSS des événements RH
  10. 10. L e Blog Mission Handicap Principe : Blog de l’équipe MH Cible : Populations sensibilisées à la problématique Collaborateurs SG Objectifs : Mettre en avant les actions de MHSG Animer une communauté autour de réflexions collectives Nouer des contacts de pré-recrutement Sensibiliser et susciter des vocations chez nos collaborateurs Chiffres : Environ 2600 visites en nov. Next step : Ouvrir progressivement à des contributeurs externes et développer la communauté
  11. 11. C itizen Act IV Principe : Business game orienté RSE Plate-forme wikiblog pour chaque équipe Forte dimension médiatisation / 2.0 Cible : Etudiants Ecoles de Commerce / Ing / Univ. dans 30 pays Objectifs : fédérer communauté avec les anciens joueurs démultiplier la présence on-line du jeu par les étudiants (kit promo) faire prendre conscience de la dimension médiatisation Chiffres : Participants : 120 écoles, 55 équipes, 40 pays page Facebook : 400 fans
  12. 12. L’ Espace coaching Principe : Tester des modules d’accompagnement et de conseils candidats Cible : Candidats JD ou confirmés Objectifs : Compléter le contenu éditorial informatif Développer une approche « service » Chiffres : Env. 1000 à 1500 visiteurs / mois Next step : Affiner l’approche, enrichir progressivement, éventuellement créer demain une plate-forme dédiée
  13. 13. 2+1 utilisations RH de Twitter CareersSocgen Mission Handicap Evian Masters Promesse : En direct sur le green avec les joueuses Objectifs : Actu à chaud Création du trafic vers groupe sur Dailymotion Cible : Amateurs de golf Chiffres : 300 followers Promesse : Faire avancer la réflexion sur le handicap et l’emploi Objectifs : Création du trafic vers blog Animation communauté Cible : Acteurs sensibilisés au sujet Chiffres : 70 followers Promesse : Mieux connaitre le Groupe et être plus efficace dans votre recherche Objectifs : Service à valeur ajoutée Création du trafic Veille Cible : Candidats Chiffres : 600 followers
  14. 14. S harinG <ul><li>Principe : </li></ul><ul><li>Réseau social d’entreprise </li></ul><ul><li>Cible : </li></ul><ul><li>Les 2800 collaborateurs de la filière RH </li></ul><ul><li>Objectifs : </li></ul><ul><li>Outil d’échange entre le corporate et les entités ou les pays </li></ul><ul><li>Outils destiné à favoriser les partages d’expérience, améliorer le professionnalisme, initier des méthodes de travail collaboratives (RH pilote légitime) </li></ul><ul><li>Méthodologie / next step : </li></ul><ul><li>1 pilote en 2008 sur env. 50 personnes à l’international </li></ul><ul><li>ouverture fin 2009 avec 3 typologies de communautés : pays / expertise / projet, puis déploiement progressif </li></ul>
  15. 15. Merci

×