1. MK542
MK542
MK542

2. 

 1-7 . . 2545

◦
◦


3.  1
 2
 3
 4

4. 1
273 70.9
112 29.1
385 100.0

5. 2
1
88 22.9
66 17.1
117 30.4
77 20.0
21 5.4
16 4.2

6. 3
X S.D.
Product 3.31 0.57 3
2
Price 3.77 1.04 1
4
3.87 1.41
Place 3.50 0.67
Promotion

7. 4
t p-value
2.18 0.140
0.07 0.790
1.86 0.174
5.70 0.017*
0.02 0.877
1.00 0.317
0.87 0.351
24.83 0.000*
0.49 0.482
0.002 0.956
* 0.05

8. 
1.
1.1
1.2
1.3
18

9.  2.
 2.1
 2.2
 2.3