3. • Two pronged marketing campaign
1. Capitalizing on powerful internet based p2p tools to generate
buzz
2. Leveraging Catalyst:sf 's vast experience and capacity to
generate massive interest through traditional as well as
modern channels.
4. While Catalyst:sf is hard at work generate massive interest via traditional channel such
as TV and print, as well modern medium such as online ad buys and email campaigns a
powerful p2p campaign will be taking place.
I. Viral: We are scheduling for the creation of several promotional videos, brought to
life with viral potential in mind. The timing and roll-out of specific features of our
world will be done in a way that small micro releases can occur in a proven way
that can generate substantial interest.
II. Social: Through fan pages, profiles and stand-alone product releases we intend on
leveraging the power multiple social networks
III. Industry: A constant stream of press releases will go out to all industry websites, as
well as interviews setup with the major players as well as many in the blogosphere
IV. Market: Constant Interviews and teasers to all major consumer websites
