MeaningCloud is a semantic platform by s|ngular for automatic extraction of knowledge from non-structured content. Applications: semantic tagging, content enrichment, indexing & search, linking & reusing content, SEO, sentiment analysis, social media user profiling, social tv, targeted advertising, second screen applications, etc.

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Intelligent content
For media and publishing
companies

2. Intelligent Content for the media industry
Long long time ago…
“As long as the centuries continue to unfold, the number of books
will grow continually, and one can predict that a time will come
when it will be almost as difficult to learn anything from books as
from the direct study of the whole universe”.
Denis Diderot, "Encyclopédie" (1755)
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3. Intelligent Content for the media industry
MeaningCloud, is a semantic platform by s|ngular
dedicated to the automatic extraction of
knowledge from non-structured content
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4. Intelligent Content for the media industry
Over 20 years of experience. s|ngular is presently working in the US, Mexico and Spain
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The quasi-perfect storm
decline in advertising – shift to the Internet –user generated content

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Do you identify any of these
problems?
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It is hard to source and reuse valuable content
Problems?
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Making new content is expensive
Problems?
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Moderating user generated content consumes
many resources
Problems?
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Editors either don´t tag or do it improperly
Problems?
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We can hardly provide our users with customized
content
Problems?
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What can MeaningCloud do for you?
Let us see 12 + 1 use cases
2.
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For starters…
Can anyone believe that editors will properly tag
their own content?
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1. Automatic tagging inside the CMS
El jugador del Atlético de Madrid, David Villa, ha acudido a la
clínica FREMAP en Majadahonda a someterse a unas
pruebas para comprobar el estado de la lesión sufrida el
partido de ida de las semifinales de Copa frente al Real
Madrid.

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2. Tagging videos inside the CMS

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3. Automatic Subtitling
Transcription
TEXT
Processing
(checking,
proofreading, etc.) Storage
Transcription, segmentation & synchronization
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4. Video/audio indexing & search
Transcription Indexing
Search
Index
Contents
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Content ready to be reused and suggestions
to add related links.
5. Finding and reusing content
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6. Spell, grammar and style in Spanish
• Leader with over 50.000
registered users
• Plug-ins for CS6-InCopy-
Web-Word-Wor Press
• Updated: RAE, Fundeu,
Panhispánico de dudas

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7. Creating automatic content
Automatic creation of content
Think of the SEO benefits
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automatic
automatic

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Detecting and adding third party sources
Such as Wikipedia, Social Media and other web sites
8. Automatically adding other sources
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25. 9. Sentiment Analysis
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10. Automatic moderation
Automatically moderating
User generated content
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11. User profiling
User profiling for
massive amounts of
social comments
(tweets)
Integrated into social
media analysis
platform
Customer: SocialBro
Demographic (age, sex, place)
and psychographic (attitude,
lifestyle) profiling enables
Twitter audience segmentation
Best-in-class user profiling
without having to develop own
technology: flexible innovation
High scalability (100s of million
users to analyze)

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▪ Measure and understand acceptation
▪ React… in real-time
▪ For the audience
▪ Understand the conversation
▪ Get recommendations
▪ Know more
▪ For the channel/producer
12. Social TV / 2nd screen applications

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12 +1 targeted advertising
Benefits
▪ Matching is not based
on keywords, but on
meaning
▪ Applicable both to
context and intent
▪ No more cruiser ads in
wreckage-related news
▪ Higher relevance
▪ Improved brand
protection
▪ Enhanced performance
Semantic
Ad Server
Semantic
Tagging
tag
tag
tag
tag
tag
tag
tag
tag
tag
tag
Ads
tag
tag
tag
tag
tag
tag
tag
tag
tag
tag
Space
Space
Ad matched to the
”meaning DNA” of the
context / intent

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Let’s begin by tagging our contents…
This first step will open the door to recommendations, creating pages
automatically, discovering related content, etc.
But let’s be practical

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¿How does MeaningCloud work?3.
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Sentiments
Topics
Facts
ConceptsOrganizations
People
Also on premise
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Let’s see it at work
The managing director of the International Monetary Fund has said she wants
Britain to stay in the EU, warning that a looming Brexit referendum posed a risk to
the UK economy. In an upbeat assessment, Christine Lagarde said the UK was
enjoying strong growth, record employment and had largely recovered from the
global financial crisis. Presenting the IMF’s annual health check of the economy
alongside George Osborne, Lagarde said there were risks to the outlook, including
from the housing market, but she was generally positive. “The UK authorities have
managed to repair the damage of the crisis in a way few other countries have
been able to do,” she said. Lagarde said the IMF would work through various
scenarios for the EU referendum outcome in its next assessment of the UK in May
2016.
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Entities

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Concepts

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Classification: IPTC and IAB

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Sentiment Analysis

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Data sent by MeaningCloud is given in json o xml, which
allows a proper data sharing and facilitates search,
integration and intelligent publishing.
Json and xml

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There is a demo available to try your own texts in English
or Spanish. Our Meaning Cloud APIs are available to try
them all for free.
www.meaningcloud.com/demo
Try it!

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But…Warning! Language is tricky!
Google-like keyword based analysis won’t work!
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Language is tricky
What do you mean when you say
Washington?
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You said Washington, didn’t you?
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Ambiguity…
And when you say
BNP?
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BNP, what BNP?
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…
Etc, etc.
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Sophisticated technologies are necessary to automate the process
with the desirable requirements…
Part-of-Speech
Tagging
Machine
Learning
Ontologies
Beware of simplistic “solutions”!

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Intelligent Content is also called “semantic publishing”
Because we extract meaning from content
and overcome ambiguity
By the way…
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Managing expectations, 2 caveats!
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Success = Technology + intelligent adaptation
Caveat!
1.
When skilled linguists adapt the software to create a company-specific
taxonomy, these tools reach their maximum effect
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Beware of privacy!
Caveat!
2.
It is vital that companies properly manage every customer’s digital identity,
through clear policies, in order to prevent unwanted push back from
consumers and regulators.
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50. Altavista Business Center
Av Universidad 1134 1º
Col. Xoco Del. Benito Juárez, 03330
MEXICO DF, MX
Av. del Llano
Castellano, 13 5º A
28034 Madrid
MADRID, ES
54 W. 40th St.
New York, NY 10018
NEW YORK, US
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www.meaningcloud.com
a s|ngular company
For media and publishing
companies