Social Media 105: Overview of Social Media Tools


Published on

The slides to accompany Social Media 105, part of Social Media Residency, a project of the Mayo Clinic Center for Social Media.

Published in: Health & Medicine

Social Media 105: Overview of Social Media Tools

  1. 1. Social Media 105: Overview of SocialMedia ToolsMayo Clinic Center for Social MediaSocial Media Residency
  2. 2. Intro to Social Media Tools Blogs RSS Podcasts Social Networks Pinterest YouTube Wikis Twitter Slideshare uStream
  3. 3. Blogs• Just an easy-to-publish Web site that allows comments• Blogs in Plain English - Lee LeFever• You read them all the time without even knowing it
  4. 4. Blogs in Plain English -
  5. 5. RSS = Really Simple Syndication• Lets you easily track dozens of blogs or other Web sites without surfing• RSS “baked in” to many browsers• Google Reader a free Web option• Blogs can generate RSS feeds and display feeds from other sites
  6. 6. Podcasts - “TiVo for Audio”• Series of segments to which you can subscribe via RSS• No iPod, iPhone or iPad required • Non-Apple mp3 or smart phone • Can listen on your computer• iTunes free for PC or Mac• Major Advantage: Multitasking Consumption
  7. 7. Social Networking Sites• Consumer • Facebook • MySpace• Professional • LinkedIn • Doximity or Sermo for MDs• Private • Social Media Health Network
  8. 8. Social Networking Sites
  9. 9. Wikis• Collaborative editing platforms• “Track changes” sans headaches• Wikipedia the most famous • More than 4 million articles in English • Extensive, definitive stories quickly on major news events, such as... • 35W Bridge Collapse • Virginia Tech/Sandy Hook shooting
  10. 10. A museum display...
  11. 11. A Story from Twitter
  12. 12. Ensuing Conversation
  13. 13. YouTube• World’s second largest search engine
  14. 14. Slideshare - YouTube for PowerPoints
  15. 15. UStream.TV - Your Global TV Channel
  16. 16. Pinterest - A Shared Global Pinboard
  17. 17. The Social Media Residency Roadmap• Next up is Social Media 110: Mayo Clinic’s Social Media History• Courses on Professionalism, Legal Issues, Strategy, Measurement and ROI• Rotations covering beginner to advanced use of various platforms• Developing your plan for using social media in your workplace or for your cause