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Laget i forbindelse med en reklame for Dove
Ogilvy & Mather Toronto production
7,887,302 treff på youtube
Cannes: GP nr. to 2007
Dove-reklame
Falsk skjønnhet
Fra frosk til prinsesse
Photoshop
Redigert virkelighet
Mest kjente og eldste formen for
markedsføring
Person til person kommunikasjon
Oppsøkes aktivt av brukeren
Man gir kontrollen til brukerne og kjøperne
Ikke like lett med målgruppekontroll
Goggleblogsearch:
-   Dove evolution = ca. 20.957 treff
-   Dove = ca. 6,806,075 treff
http://www.youtube.com/watch?v=iYhCn0jf4
6U

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Dove Evolution