Great Gardens for Small Spaces

MAY MULLIN creative strategist
m | 917 945 3672
@ | mmullin{at}rmlco.com
n | www.linkedin.com/in/maymullin/

interactive & commercial
VERIZON NETWORKFLEET 30
36SKYY VODKA
mbrace | MERCEDES-BENZ 26
contents
contents
3
branding & identity
@home THE MAGAZINE BY YPSM
4
10VERIZON (VERIZON TELEMATICS)
DASANI DROPS 18

branding & identity
at home the
magazine by ypsm
04
You might have noticed: The South is getting a lot of attention
lately – attention for our food, our culture, and our booming
creativity. The South is hot. But we've always known that. We
see it every day, as we travel the region searching for the best
new restaurants, the most gorgeous homes, and the most jaw-
dropping gardens.
We live the South 24/7. So today we’re launching at home
the magazine by ypsm
to bring you more – more stories about
emerging trends, Southern proprietors of style, and the insider
scoop on what we're talking about in the hallways of Southern
Living.
What to expect? To start, you’ll get inspiration and tips for your
home and gardens. Each month we'll feature a “Southern Must
Have.” That is, if you want to know what’s hot in the South, we
will let you know.
latest trends in
OUTDOOR LIVING
5 Great gardens
for small spaces
DECK or patio?
ISSUE NO 1
MAY 2013

ISSUE 01 MAY
Great Garden for Small Spaces How to Properly Maintain Your Swimming Pool
Deck or Patio? The Latest Trend in Outdoor Living The Dog Days of Summer
Make Your Trees Thrive
Welcome
There’s nothing more
charming than Southern
hospitality. With that in
mind, we’re always looking
for sweet ways to welcome
new neighbors.
Enjoy nonstop color all
season long with these
container gardening ideas
and plant suggestions. You’ll
find beautiful pots to adorn
porches and patios.
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Table of
contents 5
50
19
35
8
30
46
COMPASS:
ISSUE NO 1 MAY 2013
DISTRUBITION CENTER
Yellow Pages
250 Marietta St, NW
Marietta, Georgia
xxx xxx xxxx
SWIMMING POOL
OUTDOOR LIVING
EASY & MUST–HAVES
BACKYARDS & LAWNS
QUICK AND BASIC
PEST–FREE
GARDENS & CURBGARDENS & CURB
How to Properly Maintain Your Swimming Pool
The Latest Trend in Outdoor Living
Your Ultimate Personal Sanctuary
Water, Water (Features) Everywhere
A Super–Easy Garden Bed
Are Your Trees Safe?
Great Curb Appeal
Quick Updates for Your Landscaping
Getting to Know Green Pest Control
A Super–Easy Raised GardenA Super–Easy Raised Garden
10 Questions to Ask a Swimming Pool Contractor
Outdoor Entertaining Ramps Up
Deck or Patio?
What Type of Fence Is Best for You
The Perfect Lawn
How to Make Your Yard Kid–Friendly
8 Lawns Must–Haves
The Dog Days of Summer
Basic Landscaping Maintenance
The Best Shrubs for Maintenance–Free Landscaping
Landscaping for the Birds...
The Pest–Free Yard
Great Gardens for Small SpacesGreat Gardens for Small Spaces
branding & identity
at home the
magazine by ypsm
07
MONTHLY MAGAZINE RELEASE
logo branding | editorial spreads | advertising within magazine
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
How to properly maintain
your swimming pool
A step–by–step guide to enjoying your pool
through Labor Day and Beyond.
step one
SKIM THE SURFACE OF
THE POOL WITH A NET
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tor pulvinar magna dapibus
iaculis. Suspendisse siedni
potenti. Maecenas neculis
ligula purus. Phasellus sece
cursus purus vel tellusace
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aceqe vehicula.
step three
REMOVE DEBRIS FROM
THE PUMP BASKET
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step two
BRUSH THE SIDE AND
BOTTOM OF THE POOL
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potentis ecuq.
step four
VACUUM OUT THE POOL
step five
CHECK THE CHEMICAL
LEVEL OF THE WATER
SPRING EARLY SUMMER MID SUMMER LATE FALL
MARCH -JUNE JUNE - JULY JULY - SEPETMBER SEPTEMBER - DECEMBER
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consectetur adipiscing eslielite.
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semper ac blandit non, hendrerit
quis lectus. Class aptent taciti eli
sociosqu ad litora torquent per si
conubia nostra, per inceptos nisi
de acqu himenaeos.
Summer Pool Guide
Design • installation• Maintenance
404.234.0000
www.brownspools.com Since 1974
Brown’s Pools & Spas
$00off
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pool supplies
now thru 00/00
• Custom Gunite Swimming Pools, Spas & Hot Tubs
• Affordable Vinyl & Aboveground Swimming Pools
• Repair Parts and Pool Chemicals
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75654_9148776690_browns_pools.pdf 1 2/1/13 11:27 AM
Hilltop Pools and Spas, Inc.
Custom grottos, slides, eco select smart phone & chemical control features.
Residental & custom commercial concrete pools. New builds & renovations.
9133 Main Street, JoneSboro, Ga 30236 • 000-000-0000
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one two three four five
“You don’t need a big backyard
to create a garden that’s sized
just right.”
Make the most of
your space. Light
matters. Get good
dirt. Choose your
crops wisely.
Want to grow
organic food in
your own yard-
but don’t know
where to start?
If you haven’t put
a shovel into the
soil of the site you
are planning to
garden – give it
a try.
Container
Gardening
OrganicS FOR
Beginners
SOIL TESTING
Think you gotta have a farm
or even a large yard to grow
enough fresh fruit, vegetables
and herbs to feed your family
allsummer?You’dbesurprised
how much food you can
get out of the smallest of
spaces – even when you live
in an urban high-rise. From
innovative vertical gardening
systems to hanging pots and
easy-access planters, these
12 small-space gardening
solutions make homegrown
produce possible no matter
how tiny your outdoor space
may be.
1. Flowers always make a
home seem more welcoming.
Adorn your entrance with
assortedannualsandperrenials
to keep color year long.
Petunia, Snapdragon, Lily-of-
the-Nile, and ‘Gertrude Jekyl’
roses are great additions.
If you have a small space
beetween your house and
the street, try putting a low
fence in front. It gives the
illusion that your house is
farther from the street than
it really is, and it also makes
for a great space for planting
flowers and vines.
2. Plant Rambling Vines
Clematis is one of the showiest
vineswehave.Itoffersblossoms
of blue, purple, red, pink, or
white. Grow them on a fence,
on a trellis, or in a container.
Or let them scramble over
shrubs and perennials.
3. Deer-Proof Your Garden
To keep your flowers from
being gobbled up by deer,
choose flowers that people
find glorious and deer find
disgusting. Choose perennials
like butterfly weed, globe
thistle, ‘royal red’ butterfly
bush, or purple cornflower.
Find these at garden centers,
and plant them in well-drained
soil. for a great look. Try
‘Crystal Fairy’ rose for height,
lamb’s ears for texture, and
‘Butterfly Deep Rose’ pentas
for color.
4. Add dimension to your
yard with elevated planters
and hanging baskets. It
creates a sea of beautiful
color. Plants love the good
drainage and aeration that
raised planters provide.
Basket Planting Guide
Each basket should contain
three types of plants-a
“spiller” (something that
hangs down over the edges)
like begonias and variegated
sage, a “filler” (something
that mounds and fills in) like
Kong coleus, and a “thriller”
(something that is tall and
eye-catching for the center)
like purple cordyline.
Great Gardens
for small Spaces
“New warm–weather
flower colors and
new hybirds will be
in the garden soon.”
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49 50 51 52 53 54 55 56 57 58 59 60 61

Having a simple grill in
the yard is so last year.
Full-blown kitchens with
a grill built-in as well as
spaces for prep, seating,
and keeping drinks cold
comprise today’s must-
have space.
From outdoor kitchens to lighted patio
furniture, what Atlantans are taking about
this summer.
latest trends in
OUTDOOR LIVING
kind of about creating a unified space
between inside and outside - so that you
can’t tell so much where the one space
ends and the other begins.”
MSN notes that in the last year, “48% of
600 residential architecture firms surveyed
reported that upscale landscaping” is
on the rise. “Experts give many reasons,
but the upshot is the same: “When you
extend your living space outside, sud-
denly you have so much more space for
living in general. And comfort isn’t the
only benefit. If you want to raise the value
of your home, start thinking about ways
to add structural interest and comfort to
your backyard, patio, deck, side yard - you
name it. ” Erasing the barrier between
indoors and out.”
Today’s outdoor spaces “have become a
tricked-out extension of the indoors”, said
HGTV. “The new outdoor room features
luxurious features, beautiful fabrics and
treatments to make outdoor space as
well-appointed as indoor.”
MSN notes that while year-round outdoor
living used to be reserved for “warm
climates like the South and Southern
California…it’s no longer limited to those
places.”
Looking to focus your outdoor efforts (and
your budget) on one area in particular?
The obvious place to start is the…
Gone are the days when people only
venture into the backyard to water the
plants or clean up after the dog. Today,
homeowners see their yard as an extension
of the inside of their home, and they are
increasingly willing to spend money on
converting their backyards into comfort-
able living spaces if it means they can
spend more time there.
The trend of outdoor living shows no sign
of slowing down, and, in fact, homeowners
are only getting bolder about the
features they want (and what they are
willing to spend for them).
“Fireplaces, kitchens, dramatic al fresco
‘living rooms’ that go way beyond yester-
year’s uncomfortable patio furniture - the
transformation of the American yard is a
long-simmering trend that’s really taken
off in the last two years, said MSN. “It’s
TOP TRENDS IN BACKYARD
LIVING SPACE
4
Outdoor Kitchen
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In the ideal outdoor living room, MSN sees
a move from a more “utilitarian” space
to one that is “more like the indoors.”
Think ottomans, televisions - all sorts
of creature comforts normally found in
your living room. SunBrite TV and Mirage
Outdoor Concepts both sell flat-panel LCD
televisions designed specifically for the
outdoors... with all-weather construction
that allows them to withstand rain, dirt
and extreme temperature ranges.”
All-weather living room furniture, once a
specialty item, can now be found every-
where from Pottery Barn to Home Depot.
Ask MSN and they say that the appeal of
today’s outdoor spaces is, in large part,
because of this furniture. “We’re using a lot
more upholstered furniture outdoors... with
more interesting fabrics that can stand up
to outdoor use. They have more of the feel
of a cotton yet they’re weatherproof, for
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purus. Phasellus cursus purus vel tellusies
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tus ac nisi. Integer hendrerit viverra justo
nec vehicula. Phasellus vestibulum sapien
quis ipsum cursus gravida ornare quam
vestibulum. In ipsum mauris, condimentum
vitae hendrerit tempor.
BRAND 03 XXX
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at, mollis id tellus. Sed tristique, mi in sagit
tis commodo, lectus ligula ultricies neque,
ac fringilla leo eros sed leo. Sed puruquiss
ipsum, interdum eu volutpat non, convall
lis ut lectus. Donec mauris purus, porta ut
dictum gravida, ultricies quis nunc. Nullam
accumsan luctus metus, luctus aliquam dui
lobortis in. Sed sodales odio non sem porta
ultrices.
BRAND 04 XXX
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suada. Donec aliquet facilisis feimentum.
Suspendisse sollicitudin tristique ali-
quam. Curabitur eleifend velit nec lacus
posuere vitae bibendum tellus hendrerit.
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nise acques, hendrerit in eros. Aliquam
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Brand:XXXX
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Nautical Items for
the Table
the most part.”
Staying comfortable is also about tempera-
ture control. For warm climates, ceiling
fans can be mounted on your patio cover to
help circulate air. Likewise, a heat lamp can
help keep you toasty on cool nights. Or, you
could buy into our next trend...
Fire features
Built-in fireplaces and fire pits offer attrac-
tive, comfortable, romantic ways to enjoy
your outdoor space no matter the season.
“The real breakout stars of the (recent)
American Society of Landscape Architects
(ASLA) survey are fire pits and fireplaces at
97% popularity,” said HGTV.
Agrees MSN: “Outdoor fireplaces also are
increasingly popular as centerpieces. Even
in the South, they can extend the outdoor
season by taking the chill out of a late-
Brand:XXXX
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latest trends
4
“This summer fabulous
outdoor lifestyle for your
everyday needs.”
2
3
4
2
4
Listing Contact
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Advertisers
index
00 Metro Landscape Inc
BACKYARDS & LAWNS
BACKYARDS & LAWNS
BACKYARDS & LAWNS
BACKYARDS & LAWNS
BACKYARDS & LAWNS
Come in
What to expect? To start, you’ll get inspiration
and tips for your home and gardens, Each
month we'll feature a Southern Must Have.
That is, if you want to know what’s going on in
the South. If it's hot, you know.
branding & identity
at home the
magazine by ypsm
08
MONTHLY MAGAZINE RELEASE
editorial spreads

branding & identity
verizon
telematics
10
Empower. Enable. Connect.
Verizon Telematics is delivering the next generation of vehicle
information-based technologies and services – today. Their
patented systems allow complete connectivity to any vehicle
with safety and security as the beginning. What differentiates
Verizon Telematics from others is their broad portfolio and
implementation of services. Each is designed to significantly
improve vehicle and customer relationship management
potential while greatly reducing costs. Whether in the business
of automotive manufacturing, dealer operations (Mercedes-
Benz mbrace®
and Volkswagen Car-net®
), fleet management
(Verizon Networkfleet) or affiliated services such as insurance
or car rental (State Farm®
Drive Safe and Save™
with In-Drive®
),
Verizon Telematics maps the fastest road to greater efficiency
and revenue.
With intuitive and easy-to-use services, Verizon Telematics
connects you to what you need, whether it's a coffee shop
in Chicago, an ambulance in the middle of nowhere or the
latest e-mail in your inbox. By offering a comprehensive suite
of services to consumers, OEMs and dealers, we are able
to tailor our offerings to the distinctive needs of our partners
and personalize the connected experience for customers.
branding & identity
environmental
11
Hallway and Lobby Posters Campaign
design | production | press check

branding & identity
dasani drops
18
Taste has always been a matter of preference. Traditional delicious flavor
has some competition. DASANI DROPS is taking over deliciousness
and putting flavor at your fingertips. There’s a new path to refreshing
flavor and DASANI DROPS is showing us the way.
Starting Fall 2012, DASANI, America’s No. 1 favorite water brand,
will give people across the country the power to create their own
personalized taste experience by putting flavor at their fingertips.
DASANI DROPS will be packaged in a squeezable 1.9 fluid ounce
bottle with a flip-top cap – perfect for those on the go. Each bottle
provides value by offering 32 servings per container.
Hydration is an important component of an active, healthy lifestyle,
and DASANI DROPS offers a new twist on the water-drinking routine.
With four mouth watering flavors including Strawberry Kiwi, Pink
Lemonade, Pineapple Coconut and Mixed Berry, DASANI DROPS is
sure to enhance the experience of drinking water for those seeking to
enliven the everyday.
Crisp, refreshing still life product imagery gets a conceptual twist as it’s
placed with iconic food packaging to communicate the feeling of delicious
flavor. Who cares if the glass is half full or half empty, as long as it tastes
great! See, your taste buds have you outnumbered about 10,000 to 1
and they’re screaming for you to add a little wild to your water.
DASANI DROPS. Drop Into Delicious. Dropping Nationwide In October.
Every bottle is bursting with tongue-twisting
tantalizers sure to turn your taste buds into
your best buds. So go ahead and fill your
world with flavor and dial up delicious.

branding & identity
ad
campaigns
20
dropindelicious®
natural fruit flavor
dropindelicious®
natural fruit flavor
branding & identity
environmental
21

branding & identity
point of sale
22

branding & identity
media
24
VIDEO: Her hand begins to peel the fruit.
SUPER: Drop into delicious
VIDEO: Open on a delicious vibrant lemon being peeled by a woman’s hand.
SUPER: Fanatic for flavor?
Fanatic
for flavor?
VIDEO: As the peel unwinds, a DASANI DROPS bottle is revealed.
SUPER: And water wins
Drop into
delicious
VIDEO: The peel is completely removed and the woman picks up the bottle of
DASANI DROPS and adds it to a bottle of DASANI water
SUPER: H2O Yeah!
H2O Yeah!
VIDEO: Pull back to reveal DROPS bottle wrapped in a lemon twist next to a flavored
bottle of DASANI
SUPER: Add Wild to Water.
Add Wild
to Water
VIDEO: Push in on the DASANI bottle. The woman garnishes the bottle, now filled
with brightly colored liquid.
SUPER: new DASANI DROPS
new
“UNPEELED”
video: 15 sec. storyboarding
branding & identity
site takeover
25
Open on a lemon peel and messaging. The peel starts to unravel revealing a DASANI DROPS bottle.
Peel continues to unravel and new messaging appears with bottle lineup. Rich media pink lemonade site takeover.
PINK LEMONADE
site takeover production
PINK LEMONADE
rich media takeover production

Mercedes-Benz mbrace can make any trip easier,
more productive and more enjoyable. It brings the
Internet to your dashboard. Connects you to your
car from your smartphone or computer. And brings
you a world of convenience and security.
Dealer Support
Dealer Support: 1 877 826 6319
Hrs: M-F 8am–8pm ET, Sat 9am–6:30pm ET
Customer Support
Customer Support: 1 866 990 9007
Hrs: 24 Hours a Day
www.mbusa.com/mbrace
mbrace Subscribers: mbrace.mbusa.com ( only through Owners Online)
mbrace Mobile App: Available on iTunes® and Google Play™
ask me about mbrace
6 Month
Trial
Available
3 Month
Trial
Available
“mbrace: TELEMATICS SERVICE”
facebook social media ads | business card | CPO window clings
print
27branding & identity
mbrace
Mercedes-Benz
26
FACEBOOK SOCIAL MEDAI ADS:
LEFT: Safety & Security - Automatic Notification
RIGHT: Mercedes-Benz Concierge
CONTACT CARDS: Dealer & Customer Support Business Card WINDOW CLING 3X4”: 6 months new vehicle mbrace generic | 3 months Certified Pre-Owned Vehicle

Let mbrace
show you
the way.
Send directions to your COMAND® navigation
system from your smartphone or computer.
Send2Benz™
LOCK IT FROM
YOUR POCKET.Lock and unlock your Mercedes-Benz from
your smartphone – only with mbrace.
Remote Door Lock/Unlock
Valets need
boundaries.Valet Protect sends a text message if your
Mercedes-Benz leaves a virtual zone.
Valet Protect
Ever forget
where you
parked?
Locate your Mercedes-Benz on a map with
the mbrace Mobile Application.
Vehicle Finder
an event
coordinator
for your life.Get white-glove personal assistance by
pushing the i-Button or with the mbrace
Mobile Application.
Mercedes-Benz Concierge
Beautifully
designed.
Critically
engineered.Automatic Collision Notification – the most important
feature of mbrace we hope you’ll never need.
Safety & Security
“STAY CONNECTED-WHEREVER YOU ARE.”
poster in Mercedes-Benz dealrships
environmental
29
“mbrace TELEMATICS SERVICE KEY FEATURES”
window clings 4x6”
blue = basic features | orange = upgrades
print
28

verizon
networkfleet
30
Networkfleet offers GPS fleet
management solutions to help small to
medium- sized businesses, enterprises,
and government agencies better
manage vehicles and assets. A division
of Verizon Telematics, a leader in next-
generation connected services for the
automobile, insurance, and healthcare
industries, our solutions provide the
accurate, timely data needed to make
smart business decisions.

website
32
“INCREASE PROFITABILITY”
9 pages telling small business to calculate their savngs by using Verizon Networkfleet
MICROSITE: Increase Profitablilty for small fleets.
LAPTOP: Promo Access

rich media
34
“WEB BANNERS”
5 campagins that were launched simatianeouly
$1 a Day | Calculate Savings | Gas Savings | Profitability | Vehicle Health
“LANDING PAGE OFFER | EMAIL | PRINT AD”
5 campagins that were launched simatianeouly
$1 a Day | Calculate Savings | Gas Savings | Profitability | Vehicle Health
collateral
35
an email over a ROI calculator page
landing page
print ad
RECEIVE A DEMO. CALL 877.245.8675
or, to get more info visit www.PumpSavings.com/Demo
AT THE PUMP
SAVE
BIG BUCKS
Business Vehicle Tracking from
Verizon Networkfleet
With gas prices near all-time highs, controlling fuel expenses is more important than ever.
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SKYY
vodka
36
Passion for Perfection campaign condenses SKYY’s 20 years of
innovation, quality and style into a 60-second commercial. To create
its first TV spot in its 20-year history, the 20-years old brand has
teamed up with ad agency Lambesis, digital studio Digital Domain
and its commercial production arm, Mothership.
“The aesthetic is both organic and sleek where inspiration is
drawn from some of our most memorable film work and modern
architecture to create digital environments that captured the brand’s
essence and took the piece somewhere beyond the imagination, yet
firmly grounded in the attributes that have made SKYY one of the
most recognizable brands in the world.”
All together, the video featuring a shining glacier leading to a high-
tech modern distillery. Young workers are shown operating futuristic
machinery, which produces the premium vodka. The film is shot with
minimal live action and it’s 100% digital and set to the Polyamorous
Affair’s dynamic track ‘White Hot Magic,’ to create an underlying
seductive vibrancy that celebrates the iconic cobalt blue SKYY
Vodka bottle with a premier and accessible vibe.
"Passion for Perfection." The campaign is the
living embodiment of SKYY's essence and
proprietary distillation process–a perfect balance
of sleek, modern style and an obsessive desire
for quality.

SKYY
vodka
38
“PASSION FOR PERFECTION”
video: 15 sec. storyboarding / photoshoping
“PASSION FOR PERFECTION”
billborad
environmental
39

digital
40
“SEXY PROCESS”
site takeover production
DISTILLERY
hulu banner | facebook app | global grind rich media production
digital
41

Great Gardens for Small Spaces

Great Gardens for Small Spaces

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